Xiangdong: Breaking the industry pattern is the development goal of the start-up company

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Michael of the Harvard Business School put forward a famous "five-force analysis model" in the early 80, one of the important things is: can break an industry pattern, can only be a potential competitor. In the December 24, 2012 "2012 China Mobile phone Industry Development conference", China's largest Internet and wireless Security Service provider 360 company President Xiangdong in the keynote address, said that breaking the industry pattern is the development goal of the start-up company.

"Stable market patterns may breed corruption, industry is not enterprising even the industry unspoken rules, the ultimate harm is the user", Xiangdong that the start-up company only rely on innovation, but also subversive innovation, break the market existing pattern, realize the maximization of users ' interests, can win the living space.

He cited 360 security guards as an example, before the birth of 360 security guards, some outlaws and unscrupulous institutions with the help of Rogue plug-ins, software bundled Trojan virus, to steal the number, theft of privacy, window ads and other means of profiteering, serious harm to the healthy development of the Internet. And to kill Trojan, anti-theft number, all free, protect Internet security as the principle of the 360 security guards born, effectively curb the Trojan virus rampant trend, by netizens and Internet service providers of great welcome.

And 360 Antivirus is also the industry subversive. Before the 360 antivirus as launched, antivirus software industry slow development, but through the "free anti-virus software" innovative mode, 360 not only gradually realize the goal of Internet users safe, but also led a large number of security companies to achieve free, and jointly assume the responsibility of protecting China's network security, for the healthy development of the Internet laid the foundation.

At the same time, Xiangdong also pointed out that breaking the monopoly of ice is also conducive to industrial development, Internet industry progress. such as the famous 3Q War, the first time in China's Internet development in the face of the bottleneck thrown into the public, causing the industry and the enterprises to rethink. 2011, Tencent and 360 have launched an open platform, the entire internet has brought a new atmosphere, objectively guided the Chinese Internet today's open pattern, which has become the mainstream of Internet development in the future.

The recent 360 Search for "3B wars" is also a classic example of disruptive innovation. Data show that 360 of the search launched a few days to obtain more than 10% of the market share, to a certain extent, the search industry has changed a single large industry pattern, and is expected to subvert the controversial "bid ranking" revenue model. 360 Search for "clean, safe, trustworthy", bringing a significant increase in the user experience, so that consumers and industries ultimately benefit.

All along, 360 is a disruptive innovation of business philosophy, and constantly break the monopoly of the game to change the rules, to achieve today's results. Xiangdong said, "if the start-up companies want to succeed, can not cater to the rules of the game of large companies, must rely on innovative technology and innovative business model to break the industrial pattern as the goal, and clearly to achieve maximum user interests as the final result, it is possible to obtain user support."