Xiangdong: Online shopping must not forget "traffic safety"

Recently, China Internet Network Information Center (CNNIC) issued the 26th China Internet Development Status Statistics report. The report shows that despite the strong momentum of e-commerce applications such as online shopping, online payments and online banking, it has been hampered by network security and trust issues, with 89.2% of netizens worried about fraudulent websites. 360 company President Xiangdong said, the net has true and False network silver, true and false Taobao, browsers can not blindly with users fell into the "trap", should give the net buyer to provide a safe shopping channel.

According to CNNIC report published statistics: in all 420 million netizens, internet shopping, online payment and online banking utilization rate of 33.8%, 30.5% and 29.1%, the user scale of 142 million, 128 million and 122 million, and emerged from group buying, mobile E-commerce and other new models.

CNNIC report also warned that a large number of phishing sites using Phishing website address, Web page content and other means to cheat users of the bank or credit card accounts, passwords and other information, in the case can not be assured that the authenticity of the site, 86.9% of users will abandon online transactions, the development of e-commerce need more credible, Reliable network environment.

How can we solve the problem of security and trust of online shopping? Xiangdong that the browser's own security features will play an increasingly important role, 360 security browsers specifically to provide users with "safe traffic lights." He said: "360 Security browser integrated malicious Web site cloud query, isolation mode, such as security functions, and then through the form of traffic lights to show the user, the safety of the site displayed as a green light, fishing sites, Trojan sites to intercept, and through the yellow light and red light to remind users, so that users safe, secure shopping and use of net silver. ”