Xiangru: Cliché Blog Marketing

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Every day, the market is undergoing earth-shaking changes, traditional corporate marketing, public relations departments and customer communication has long been overturned, if not in time to bring this change into your business, you can only watch yourself by competitors to catch up. No matter which industry you are in, blog is an important tool for successful marketing in the network age!

Blog is the Web diary, English word for blog (WEB log abbreviation). The so-called Web diary content is usually public, can publish their own online diary, can also read other people's online diary, so can be understood as a personal thoughts, ideas, knowledge, etc. on the Internet share. Blog, as a web2. O's typical application, the penetration rate among Chinese netizens has been impressive: the 2007 China Blog Survey, published by the China Internet Network Information Center (CNNIC). shows that by the end of November 2007, China's blog space has reached 72.82 million, the number of bloggers up to 47 million, on average nearly every 4 netizens have a blog author. At present the domestic BSP market basically presents three kinds of coexistence forms. A kind is independent operation of BSP, such as BLOGCN, Blogbus and so on; a kind is based on the traditional portal site and set up the BSP, such as Sina blog, Sohu Blog, such as the use of related products to establish a BSP, such as NetEase space, QQ zone, MSN spaces and so on. In view of the current market share, Tencent QQ space, Sina Blog, NetEase, Sohu and other occupy a high market share.

Blog Marketing: is to use the form of blog and resources to carry out network marketing.

Blog has knowledge, autonomy, sharing and other basic characteristics, it is the nature of the blog, the decision of the blog marketing is based on personal knowledge resources (including: thought, experience, etc.) of the network information transmission form. Therefore, the basic problem of blogging marketing is to master, learn and effectively use the knowledge in a certain field, and to reach the goal of marketing information transmission through the dissemination of knowledge. Blog marketing related to the concept of corporate blogs, marketing blogs, etc., these are from the specific application of the blog point of view to define the description, the main difference for personal interests and even personal privacy for the content of personal blog. In fact, whether called Corporate blog or marketing blog, generally speaking, blog is a personal behavior, do not rule out a group of companies to write the same blog theme of the possibility, but in the content of the writing and the starting point of the difference: Corporate blog or Marketing blog has a clear enterprise marketing purposes, Blog posts will be more or less the color of corporate marketing.

The characteristic advantage of blog marketing

Blogging is a tool for information publishing and delivery. Blogs and corporate Web sites, the content of blog articles and the way more flexible publishing. Blog communications are more autonomous and require no direct cost compared to publishing ads and news on a portal site. and supply and demand information platform, compared to the information release, the blog is more informative, flexible forms of expression, and can be "neutral" point of view to their own enterprises and products to promote. Compared with the Forum marketing information dissemination Way, the blog article appears more formal, the credibility is higher, but also has the following some obvious advantages:

Blogs can lead directly to potential users.

The value of blog marketing is reflected in reducing the cost of website promotion.

Blog post content provides users with the opportunity to access information through the search engine.

Blog posts can easily increase the number of links to the corporate web site.

The reader's behavior can be studied at a lower cost.

Blog is one of the ideal ways to establish the brand effect of authoritative website.

Blogs reduce potential losses that are overtaken by competitors.

Blogs allow marketers to shift from passive media dependencies to autonomous publishing.

How to Operate blog marketing

The operation of blog marketing is different from the traditional marketing, and its easy to operate and the initial low input cost makes the blog marketing has a very large implementation. How to use the blog post function of the third party blog to launch the network marketing activities as an example, introduce the Operation Way of blog marketing: Choose blog hosting website, open blog account number, develop a medium and long term Blog marketing plan, build suitable blog environment, stick to blog writing, utilize blog resources and other marketing resources; Evaluate the effect of blog marketing.

Blog marketing is focused on how the popular topic and the best combination of business needs, how the most popular topic and the best combination of business needs?

Blog Enterprises should be real-time attention to the latest events, you can use the Enterprise Blog and forum corresponding Way, a planned publication can reflect the characteristics of enterprise product information and the hottest events have associated logs, surveys, lottery or even flash games and so on. Potential customers who are interested in these content often leave their own information. This information is the "database" required by the enterprise.

As for the theory of which method to calculate the real corporate blog marketing, which is a fake enterprise blog marketing some controversy. Not to consider here. From the perspective of Corporate blog marketing, business and potential customers are all tools. Now that you have a lot of vision, web marketing tools. We have all the use of enterprise blog to carry out a variety of products, brands, images and other marketing known as corporate blog marketing.

A research blog should be able to find a noticeable phenomenon is: Coca-Cola, Sony, Nike, Audi and other large companies are using blog advertising. Guided by this, Forrester research shows that up to 64% of advertisers are interested in advertising on blogs.

The use of Third-party blog platform for Marketing is currently the main blog marketing methods, basically can be divided into five steps to carry out: the choice of blog hosting site, the development of blog marketing plan, adhere to blog writing, comprehensive utilization of blog resources and other marketing resources, the effect of blog marketing evaluation.

Blog has a wide range of network marketing value, blog marketing These values only through the Enterprise blog published by each blog article reflected, and may need a long-term accumulation of resources process, so play the blog marketing value of the basic strategy is: Immediate action!

Although blog marketing for different areas, different enterprises do not have a unified model, but the basic idea of blog marketing is interlinked, so can be used as a study to develop blog marketing basic operating mode reference. The research on the current situation of blog marketing believes that the main performance of blog marketing is: the use of Third-party blog Platform blog post release function of the network marketing activities; Enterprise website built blog channel, encourage the company has the ability to write blog posts to attract more potential users; Individuals who have the ability to operate and maintain independent blog sites can achieve the goal of blogging marketing through personal blog sites and their promotion.

Blog advertising based on a variety of ways, blog template commercialization refers to the blog service provider that is (BSP) to create a blog template corporate brand advertising to provide enterprises with brand marketing to obtain revenue from a commercial operation. The Advertiser's corporate brand design into a beautiful and generous blog template for users to choose to use, based on the number of users using the template, as well as the use of these templates blog space to bring the user access traffic will be a very considerable number. On the basis of the number of users who use the template, as well as the statistics of the total flow of blogs using these templates.

If a website blog channel, a brand template by the user chose to use 100 times, the use of this template of the blog space on average brings 1000 visits, that the total number of visits to the template can be reached 100,000 times, this is very conservative estimates; for the millions of users, tens of millions of blog sites, This is a very practical way to generate revenue from blog marketing. This template marketing method is suitable for some brands of advertising, especially some big brand advertising, such as automobiles, cosmetics and fashion brands. Compared to the blog text and picture ads, to the user caused by the confusion of browsing, advertising template marketing more humane. The user selects the blog template, I do not think that the template is the basis for the choice of advertising, I think the user will choose the template is sure to consider whether the template is beautiful, the color and design of the template to pay the user at the time of the mood; whether the template can provide users with a similar psychic spirit of the pursuit of factors. So for the website template designer or for advertisers, how to design not only to show the culture and charm of corporate brand, but also let users feel the visual beauty of the template, but does not affect the overall user blog function, it becomes very important. I think if the template designer and advertisers can from these aspects to consider the blog user's feelings and needs, that blog advertising template will undoubtedly become a tool for corporate brand marketing. But looking at the major blog service providers, this blog template of the commercialization of the mode of operation is still not an important application. But I think based on this marketing approach to the practicality and embedded, if you can solve the blog template and users of the unity of the soul, it will become a major blog marketing way.

Obviously, if you don't set up a blog, you lose the customers you might have, lose the customers you have, lose the influence you have, and lose the customer relationship that can be repositioned to the company. You have a responsibility to join the discussion when the customer is talking.

Blogging has one advantage: whether you actually own a blog or not, it can help your career. Even on other people's blogs, you can listen to the customers ' opinions and participate in the communication. Obviously, owning your own blog can be more beneficial. For example, customers can communicate directly with you, you can create a good customer experience on their own blog, so that the comments on the blog and the company have a connection.

Each enterprise has its own choice: you can choose to ignore the blog, you can actively participate in it. Blogs are not as easy to fade as the general Web site, and it will not be long before customers think that it is natural for each company to have a blog. If enterprises do not participate in and put into it, it can only be ignored by customers, with the market disconnect.

Network marketers have realized the value of blog marketing, but also to solve the problem of blog marketing methods, such as through blog optimization to increase the visibility of search engines and so on. U.S. search engine Marketing service provider morevisibility.com in a report on blog marketing to remind network marketers how to optimize the blog to increase the site's search engine visibility. At present, the application of blog in the enterprise mainly in the knowledge sharing, and also in a very preliminary application, blog as a means of marketing is still very immature, but has shown a certain trend of development, some enterprises began to cultivate the company's "Marketing Blog" To publish a variety of blog sites to contribute to product promotion and corporate image of the article. Blogs can not only allow themselves to record some of the ideas in time, but also let some of the ideas and ideas are only in the conceptual phase of the release. Some authors use blogs to publish information related to their own enterprises, showing good marketing sense and the potential network marketing value of blogging platform. The concept and application of Enterprise blog and blog Marketing have started to rise in the world, and become a brand-new field of network marketing. Overseas survey found that, although many people are unfamiliar with the concept of blogging, but corporate blog and blog Marketing has begun to rise, and corporate blog in the marketing campaign has played a number of aspects of the role.

This article by the International Home Network (www.homevv.com) editor-in-chief Xiangru released in (Www.royec.com and www.tuiba.net), Baidu account Roy Yellow, reprint please keep.