Xiangru: The battle between mobile internet and traditional internet

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Telecom restructuring and the issuance of 3G licences will further promote the rapid development of China Mobile's internet, and more traditional Internet users are expected to adopt the way of mobile internet. According to the data released by the China Internet Association, the total number of Internet users in China reached 210 million at the end of 2007, while 54% of internet users in China have not yet been connected to the Internet by mobile phones, while the remaining 46% of users are PDA through their mobile phones. It means that nearly 100 million of the traditional Internet users in China now have internet access via mobile phones. According to China's Internet development Statistics report as of the first half of 2008, the popularity of China's mobile phone has brought a new online model, mobile phone access to its unique convenience has been a lot of internet users recognized, At present, 253 million internet users in China, the number of Internet users using mobile phones has reached 73.05 million people, accounting for 28.9% of the total number of netizens. The number of Internet users using mobile phones increased by 22.65 million in the first half of 2008. This high growth rate is related to the rapid growth of mobile users, on the one hand, mobile operators and the promotion of the Olympic Games boom. The number of Internet users using mobile phones is more than 63% men. Compared with the December 2007, the proportion of males decreased slightly, the age of 18-24 years of Internet users, accounting for 56.1%, 30 years old and the following age group accounted for 86%, through mobile Internet is mainly the choice of young netizens.

With the maturity of mobile network technology such as xml-based Network browsing technology, the traditional internet and mobile internet will be further integrated, thus speeding up the transfer of Internet users to mobile internet users. And the gradual improvement of mobile network infrastructure and the decline in mobile phone internet tariffs and so on, will promote China's mobile internet users to appear explosive growth. The mobile internet industry is ushering in the spring. This is the most exciting news for the mobile internet industry. Roy Net WW. Royec.com that 2007 China Mobile internet business overall market size has reached 11.123 billion yuan, an increase of 60.2%. Based on the 2007 years of China Mobile operators to strengthen the mobile Internet policy control, such a market scale more real reflects the market situation. WAP Web site is in the original Internet site, the same database platform on two forms of expression, in fact, the whole content is the same. Future Internet companies will make small screen versions so that their users can use their mobile phones whenever they want to use the service. After the mobile phone charges are very cheap, there may not be so many independent mobile WAP sites. But WAP will still have its existence and development of the market. Another is the need for access. The user does not use a computer or computer inconvenient circumstances, he needs a mobile phone to access information and entertainment. The reality is that many PC Internet companies do not meet the needs of users. That's why WAP sites can grow and thrive over the past few years. The advent of 3G will lead to richer and more fragmented mobile internet applications, with mobile internet companies that have a first-mover advantage in niche markets that are faster than rivals, including companies with more successful traditional internet access. Major well-known portal sites, search sites, dating sites and so on are scrambling to cut into the wireless internet market, has launched a wireless version of the application business, more traditional internet business applications such as news, search, SNS, etc. will appear on the mobile internet, more traditional Internet users will experience the corresponding content and services via mobile phone. Quickly become mobile phone online watching news, search, leisure, entertainment, friends of the main site to grab the market cake. It turns out that mobile phone access is not exclusive to high-end users and is becoming a popular lifestyle for more and more ordinary people, especially the young.

There are similarities and differences between the traditional Internet and the mobile Internet, but the general trend is to converge. With the improvement of China Mobile Internet infrastructure and the improvement of mobile phone terminal technology, more and more users will choose mobile Internet, which includes traditional internet users. As an important application technology of mobile Internet, WAP provides users with an important way to access information via mobile phone when the Internet is not ideal. Traditional internet because of computer big screen and bigger storage capacity, and the traditional Internet access technology has been developed relatively well, so the Internet content and application based on computer has gained rapid development in recent 10 years, with the popularization of the computer, the traditional Internet has become the important channel of mass information access. Senior Internet incubation expert Xiangru that the arrival of 3G, whether the traditional Internet or mobile internet, in fact, will maintain a coexistence relationship, this coexistence can provide users with more Internet choice and experience. As an important application technology of mobile Internet, WAP will still be an important guarantee for users to surf the Internet. The future of the traditional WAP version of the Internet site will be a user to understand the content of the Internet anytime and anywhere to supplement. The WAP site will also put the content on the traditional internet as a supplement, some content on the mobile site on the Web site, and read the Web site of those users as the mobile Internet users to supplement the group. World Network Pengfei that the Internet Web site and WAP site have their own characteristics, there will be a complementary situation, this complementary co-prosperity and mutual promotion of the development of the relationship will constitute the future of the entire Internet. Traditional internet and mobile internet will converge, this kind of fusion will accelerate with the arrival of 3G. User habits are a key factor affecting the development of mobile Internet. The development of mobile Internet requires network and terminal to mature. Telecom reorganization after the essence of the operator is to serve good users, 3G, the user speed up the Internet, the smartphone market share increased, the user's habits will be from the traditional internet to mobile internet transfer.

The difference between the number of users in the traditional Internet and mobile internet can also contribute to both. As of the first half of 08, surging Chinese mobile phone users have exceeded 600 million, while fixed-line phones have continued to decline in recent years, with Internet broadband users maintaining steady growth Internet users are 210 million, there is a huge user gap, is a big market, which will also promote WAP for many mobile internet companies to find space for development. The rapid growth of Internet users has become a new business growth point for fixed network operators. The data from the Ministry of Information show that internet users tend to become more broadband. In the first half of the year, Internet dial-up subscribers were reduced by 3.88 million to 15.53 million households, while Internet broadband access users had a net gain of 11.413 million and 77.827 million households. Industry and information technology officials told Xinhua news agency Reporter: Mobile phone business advantages highlighted, on the one hand because the mobile phone has a convenient and quick natural advantages, on the other hand, since last year, the mobile phone one-way charges, such as the full implementation of tariff concessions. In addition, the third generation of mobile communications 3G trial business, mobile newspaper, mobile TV and other fresh business, but also attracted more people to use mobile phones.

Telecommunications Research Institute of Industry Information department and global mobile top-level domain name. mobi Management Company's joint cooperation to standardize domain names, making mobile Internet industry layout becomes relatively clear, but whether it is user consumption habits, market size, or profit model, mobile internet has not made a substantial step. Therefore, in the current mobile internet has not really shaped the situation, the profit model is undoubtedly the best remedy. The Institute of Telecommunications and the Mobi company, have been looking forward to the mobile internet in favor of small and medium-sized enterprises. The two authorities, together, will be expected to the bottom of the standards, norms to improve and unify, reduce the participation of enterprises in mobile marketing, mobile commerce threshold. In particular, the domain name of the way to develop norms, will greatly expand the space for mobile applications, reduce the participation of small and medium-sized enterprises in the mobile Internet entry threshold, in other words, is to lose baggage, light. Xiangru, according to data from authorities, predicts that mobile phone access to the Internet will overtake computers in 2011. This projection will undoubtedly inspire the entire mobile internet market. Mobile Internet users have the characteristics of mobility and personalization, which is the opportunity for the development of mobile Internet. With nearly 600 million of Chinese mobile phones, the mobile internet is releasing far more energy than the internet itself. And any one mobile phone number behind the representative is a user, the user's behavior and consumption habits, can be through the phone this terminal "exposure" out. But in fact, mobile users are not many people who are mobile internet users. Many users are in the automatic operation of GPRS passive Internet, most of them did not form the habit of using mobile phone Internet, not the real sense of the mobile internet users. And because the mobile phone keyboard is small, the input has the obstacle, many users are unwilling to use the mobile phone to surf the net.

The huge mobile phone market reflects the huge market prospects of mobile internet in China, and the glamour of mobile marketing. How to develop the characteristic mobile Internet, how to turn over 600 million mobile communication population into the mobile Internet population, how to establish the business model which is helpful to the development of mobile Internet, is a essay method of the whole industrial chain upstream and downstream enterprise. Enterprises to fight for their own market, in the construction of mobile internet industry chain, the development of the Internet, promote information, the benefit of the people more extensive, the use of network information efficiency will also be improved. The development of mobile internet needs a stage of fair competition, let the enterprises who are interested in developing mobile Internet participate actively, cultivate the market together and perfect the environment of mobile Internet. Compared with the Internet, in business innovation, the Internet has incomparable advantages, but these innovative applications, often because of the lack of a reliable profit model to lose the capacity for sustainable development. Therefore, the innovation of the Internet and mobile network to combine the profit model, will be a benign development model.