Xiao ao game Li Ya: Mobile games market is still in gestation period

Large MMORPG and web games have become popular in the marketplace, and mobile games have not exploded after years of development. A few days ago, in Shanghai ChinaJoy, the reporter found that mobile phone games still did not become the focus of attention of many audiences. Since 04, engaged in the development of mobile phone games, the founder of Li Ya in CCW network interview that the three major operators in vigorously promote 3G and mobile internet business, which will speed up the size of this market, I believe this year is the introduction of mobile games, the next year should be the outbreak of time,　　Three years later, 2012 years later will be the birth of several mobile phone games listed companies. In the past few years, Li Ya said, whether it is small Austrian and other mobile gaming manufacturers in the past have encountered three problems, the first is the technical platform problem, the market thousands of models exist a variety of differences in the adaptation, how to automatically fit automatic packaging, and mobile instability network support, The stability of mobile GPRS network is poor, transmission process often lost packet lost data, in such a network to smooth game, very good experience needs to do a lot of effort, in these problems resolved, the user scale immediately on a step over several times; the second is the operation of the charging link, the initial stage is only one type of carrier download payment mode, such as mobile hundred treasure box, small Olympic Games city from the beginning in conjunction with the treasure process before the full implementation of free game mode, and to free mode, in early 06, the first in the Games in mobile phone game simulation free online operation mode, the use of paid game currency and prop charge mode, and a number of other mobile phone games developers have closed the game, the majority of mobile online games are operating in this mode; the third is the problem of the size of mobile games users, in the last few years the overall mobile phone online and mobile games active users are not much, mobile games online active users less,　　Although the previous report has repeatedly mentioned that mobile internet users have reached 160 million, but the mobile games users have only millions other active users, and the PC online games there is a considerable gap, not only the encounter, but also the whole industry is facing problems. The mobile games market in the future of the topic, Li Ya that the mobile games market is absolutely a huge gold mine, we are constantly trying to explore the potential of this gold mine, mobile games and PC online games is a lot of differences in an emerging market,　　Especially this year, three operators in vigorously promote 3G and mobile internet business, which will speed up the size of the market, I believe this will be the introduction of mobile games this year, next year should be the outbreak period, three years after 2012 years after the birth of several mobile games listed companies. Compared with foreign countries, foreign mobile phone games manufacturers copyright awareness is better, industry is relatively standard, Europe and the United States or the King of the era, Japan's development is the best, is very worthy of domestic counterparts, on the one hand, Japan's 3G advance is also done the earliest, penetration rate is also very high, in addition, they are also the early payment download mode, From 04 onwards, there are several free Games + paid props for handMachine games and SNS combined with the rapid development of the company, such as Dena, Gree has been successfully listed and has a large-scale profit, market capitalisation and China's PC game manufacturers close.　　From the development of foreign countries, the popularization of 3G is a very very big catalyst, based on China's 3G construction speed and user size than Japan in 2001 faster, the end of this year, the three major operators to achieve the construction of all large and medium-sized cities, so China will be in 3 years to complete the 5-6 years of Japan's road. It is reported that mobile games in 07, a mobile phone games only hundreds of thousands of of the size of the month, to 08 has been to the monthly income of millions of scale, and annual revenue reached 100 million yuan scale, in the first half of the 09 is to achieve millions of of the monthly income of the net, so that the overall monthly income has been The 09 scale is expected to exceed 300 million yuan. Although this size is smaller than nearly 30 billion of PC games, the pace of development is staggering 3 times times a year. Li Ya that with the increasing size of users, the market is more and more mature, the major PC games giants also strong entry, competition will become more and more intense. (CHU)