Xiao Feng: site positioning is to do SEO success or not the key

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Unknowingly, in humen work also more than half a year. has been in charge of the clothing source network SEO and website promotion work, their blog has not how to do. Since the site has been in the construction of the adjustment stage, so basically did not fully put into the promotion of this piece, basically are doing the template revision, the key word layout, the work of the chain construction although it is a bit cumbersome, but are necessary, because I know a Web site in particular such a portal within the chain and structure is very important, If you don't do well, everything is decadent.

In this half a year more time, oneself also made a few small enterprise website, use are some basic SEO technology rankings are also good, due to a period of time before strict check the record, the website was closed. In the work as I also continue to learn some foreign advanced SEO technology, but also slowly from a will only operate, do not think of the SEO operation to the customization of the strategy of a series of issues. In the Foreign SEO technology learning process also summed up a lot of experience, but also found a lot of their own shortcomings. Hope that through this article can put their own ideas to tidy up, but also to fellow colleagues under the reference anyway is hope for themselves, for everyone to help.

Location in the site of the problem I found that their own mistakes, the previous ranking, basically is what the customer wants to do what words. And because the customer is to do the key words are more popular and prices also want to be very high, so the basic do not have to consider what the long tail, such as flow of things, anyway, is that the hot must be a large flow. But through the study later found themselves in the site positioning of the problem has always been, the choice of keywords will naturally have problems. Results lead to the ranking of keywords, the site's traffic is still not going, let alone the conversion rate of things like that.

Site positioning is a very important issue, he is related to the SEO strategy customization to keyword selection. So it is important to make an accurate positioning of your website. I also summed up through the study:

Three types of search engine users

Search engine users, we often say that potential customers. Then when we start SEO on our site, then we first have to do is to understand the search engine users of the three basic types, and then customized according to their own site optimization program. In contrast, SEO efficiency will be higher. So let me first tell you about three types of search engine users.

Navigation type

Navigation users before they start searching for information, they have a general impression of the information they are looking for, and understand that this kind of information has some connection with the more famous portals on the web. Because before they start searching, they may be aware of the existence of the site in TV commercials and various media. For example, if someone wants to know something about health, or want to buy something, then his previous impression of Sina has to do healthy channel, so will be in search engine input "sina health." Or the TV has seen Taobao ads on the search engine to enter the "Taobao."

For this type of user, the basic are some of the relatively large portal site in search engines to get their traffic, and large portal site rankings regardless of brand awareness, reputation, weight and ranking, etc. are relatively high. So if you're not the type of site, then you'd better not consider this type of user.

Information type

Information search users are relatively large number of network, when a user in the use of search engines, he may want to know what they want to buy products related information, such as features, user Word-of-mouth and so on. or some office white-collar just want to know the next 2010 years of the latest clothing matching information. It may be that some fans want to know the latest information about their idols and so on. This type of user, when using a search engine without a clear purpose, in the search process may find the information of interest they will deviate from the original direction. For example, in the process of querying product information by a web advertising to attract the past and so on.

For such a type of user, if your site is not to do information and other related information of the site, then you do not need to target this type of user optimization, such as you are selling Sony products site, run to put Sony's endorsement star gossip news, so far from the value not to say, It will also reduce your image in the eyes of the user, the result may lead to your website products can not sell.

Trading type

Trading users before using the search engine, they have the product model, price and other related information have been understood, so this type of users basically come to your site will get orders.

So what are we going to do about this user's optimization? For example, if you sell laptops, then you should add the product model, color, price and other relevant information to the keyword selection. And in the Product detail page face these keywords for appropriate optimization for the search engine to get a better ranking. Of course, in the title of the writing aspect is also fastidious, a title that contains both the product-related information and the advertisement meaning is more able to obtain the order than contains one of them alone.

After understanding the three types of search engine users, then we have to do is to give their own site positioning. I believe that you have seen here in your heart have a plan. Anyway, no matter what site to do, you have to understand their own site, and then according to their own site positioning for their site to choose the right SEO way is very necessary, I hope that Xiao Feng's article can be useful to everyone.

Author: Yin Xiaofeng @ shenzhen seo Yin Xiaofeng blog/)

Originally contained: Clothing source clothing Wholesale Network (http://www.efp8.net/).

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