Xiao Guang: Corporate M & A focuses on the deconstruction and reconstruction between the two parties

July 4, Titanium Media for the first time together with the commercial value of the annual "MIIC Mobile Internet Innovation Conference" is in full swing Shangri-La hotel, the theme of this 2014MIIC conference is: the future of mobile commerce , To discuss in depth the Internet industry and the new era of innovation and reengineering.

At the conference, Yu Yongfu said about business integration. "Any integration, not killing each other, is for each other to grow and develop. Last year China had some other big mergers and acquisitions." (Readers Moveable) [2014MIIC Conference] Yu Yongfu Talking Integration with Ali: Any integration is not to kill each other, is to allow each other to grow "). In the meantime, 91 assistants were mentioned, commenting on the integration of Baidu and 91 assistants. "From an integrated point of view, 91 is a pity that it has basically been put to death." Since then, Xiao Guang, vice president of Baidu 91, came to power and made a response. Please see titanium media reporters from the scene of the report, edited by titanium media:

In response to Yu Yongfu's comments, Xiao Guang denied the question of declining distribution. He responded by saying that during the acquisition of Baidu 91 a day last year, the average daily distribution of 69 million and the end of 90 million; while in April this year exceeded 100 million, growing more than 45%. "(M & A) Like getting married, the couple have to live, more deconstruction and reconstruction of each other, and eventually become a family," he said.

Xiao Guang mentioned Baidu 91 will launch In-App search. The so-called In-App search, refers to the broken shell search method, the content of high-quality APP and the user needs directly docking, such as search for a video, you must enter a video software to find "Kangxi is coming" or find the World Cup football. Recently, Baidu will fully open its access to the In-App area, mainly using search and traffic advantages to provide diversion for cooperative developers so as to achieve win-win situations for users, developers and platforms. In addition, Baidu 91 will continue to innovate in user feedback centers and traffic-free downloads, and later move forward to business.

Xiao Guang also hopes Baidu 91 can hatch from the internal innovation of another 91, because 91 itself is gradually hatched through internal innovation.

The following is the main content of Xiao Guang speech, edited by the titanium media:

In the Web era of the PC, the browser is the main channel for people to access the Internet. In the browser environment, the search naturally brings out search-based Internet logic such as Google and Baidu. In the field of mobile Internet, web is no longer a natural entry, search is not. Massive application, to share the user media market.

App applications are timely, flat, sharing, and promote the formation of social networking. Traditional areas depend on the division of gender, age and demographic characteristics. In the field of Internet, people who share the same hobbies, same values ​​and same habits can be very easily gathered in the Internet. The demand in the vertical area has become very clear. Based on the changes in social relations, the application of vertical types is very different in the future Extensive space.

From the perspective of user coverage, the five major areas of news information, health care, social networking, business office and traffic navigation are the fastest growing areas of users in addition to gaming in 2013. These areas will provide developers with very rich opportunities in the coming days.

From the point of view of users' use of App, in the first quarter of 2014, game users accounted for 38%, social messaging applications 28%, entertainment applications 8% and production tools 4%.

As the "Twins" put it, this is one of the best times, but also one of the worst times. Competition is very fierce, such as catering, fulfillment, buy, map these areas, led by BAT Internet giant to accelerate the mobile layout, in non-gaming applications, the top 10 downloads are all BAT, the only one 99% of long-tailed apps were downloaded from BAT's so-called camp, which eventually accounted for only 30% of downloads.

Since the acquisition of 91 Wireless by Baidu, according to research data from third parties, the market share of Baidu 91 Distribution Platform has been on the rise over the past year. In the first quarter of 2014, it exceeded 40% to 41.5% and the distribution exceeded 1 billion.

The business modes of application distribution include two modes: forward mode and backward mode. The forward mode is user-oriented and charges users. The backward mode is for developers and enterprise advertisement users, and performs performance advertisement and brand advertisement.

For the majority of application developers, it has now passed the early extensive growth, barbaric growth, business model chaos era. I very much agree with the concept of Purple Cow that Fu had just talked about. It may only take a bit of a breakthrough. However, I would like to add here that it is not merely a point. What I hope we see is that more and more developers must make breakthroughs at one point, At the same time in the realization and operation at least to achieve the industry average in order to survive in an increasingly fierce market.

Giants already have a lot of layout, developers are eager to be able to focus their attention on the user, focused on the product, focusing on the search for purple cow that some of them are not better at what they are better at People do, look for a breakthrough point, as an extension of the distribution platform business model, now actually look at the operation and realization of innovation.