Xiao Li: The two major factors in the ranking of website keywords

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Each do SEO friends believe are very concerned about their own site rankings, as I do, the first time every morning to open a computer is Baidu to check the rankings of Foshan SEO blog is off. Search engine is an indefinite factor, do SEO who can not control his ranking order, we can do just try to make the search engine on our site more friendly to meet the search engine ranking algorithm, but I think no one can fully understand the search engine algorithm, So as a webmaster it is necessary to study what is in the right and left of our website keyword rankings.

In the network above a lot of people say a word called "content for the king, outside the chain for the emperor." We have to admit that when a site is rich in content and the chain is very strong, the general keywords can achieve a good ranking. But how to do so that a bit of competitive value of the keyword to get ranked, it is necessary to have a regular plan to do the content of the site and outside the chain.

Webmaster SEO perspective to see a site optimization, I believe that the general people are from two aspects to do, is the site internal optimization and external optimization, of course, this depends on the scope is too wide. Then we are in the final analysis of the site's internal optimization has the effect of external optimization more effective.

Someone once asked me a question is "people say that the site optimization content for the king, outside the chain for the emperor so how do you do?" In fact, I really do not know how to answer this question, because the technical cable, I can not say that the content must be misleading others to ignore the chain, or vice versa. So I answer, I actually look at the overall site of the specific situation, the first to do the internal optimization of the site. 1, the title contains keywords, the key words here on the ranking of the impact of internal optimization is very important; 2, the description contains keywords, as far as possible effective use; 3, the key word distribution, the normal situation is decentralized; 4, keyword density, the number of keywords appear more than the search engine will lock the word as the core, density is more important; 5, Keywords in-site links, increased the keyword backlinks, more important. 6, other keyword optimization means, such as in the ALT, Title attribute added keyword and so on. The above six points are actually the network above many people have said. Then the internal optimization after doing a good job, and then look at the competitive intensity of keywords, if the keyword competition is very little, or very unpopular words, then I generally do not pay attention to the content of the site. I just pay more attention to the chain, because a new station just on the line weight is very low, first of all, the weight of their own site to get a good ranking. Of course, if a keyword is very fierce competition, this time must slowly and gradually to do, so the content of the site and the chain must have a regular to do.

I have done a few site keywords competition is very cold, but do optimize the site is a just on the line, when the site has just included the same no rankings, and even I posted on the outside of the chain of keywords are ranked to the home page. So say a new station weight accumulation is very important, of course, the accumulation of weight words believe the most effective way is to find some high weights of the site to do friendship links.

And I've done a lot of keywords before. The competition is very fierce, the site rankings, although Baidu home, but the rankings are very frequent fluctuations, today may be on the first page, to tomorrow again to the second page. So like this situation, I personally think that the content of the site and the outside chain must adhere to the regular to do.

Of course, the above is only the normal state of the site, of course, if your site down the right or other reasons, it may need to do more work.

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