Xiao Non-agriculture on a brand of men's brand on the internet to explain

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A brand of men do micro-blog marketing, through the content, activities, interaction and other forms, the enterprise's culture and ideas to the news media, experts and scholars, Target customers and other opinion leaders, and then borrow their mouths and articles to end consumers. Therefore, the men's microblog marketing focus is to disseminate these business philosophy and value proposition. The specific method is to do the content of the blog, do a good job of brand activities, exchange and interaction. Xiao-Nong on the internet for the men's brand spread, explaining the work done on Weibo.

First, catch hot spots.

How do you use microblogs to implant yourself in? To put something in, you need to find a vehicle to carry it. What do you do for sale? Think about what kind of hot spots your industry needs? Network Marketing, E-commerce, apparel business, traditional corporate Internet, new media marketing, transformation and upgrading ..., these are hot topics on the Internet, media attention, is the capital concern. After finding these hotspots, the match is ready to "my News". With the type of men's news is the idea of tailoring, change the traditional quantity of the style of agriculture, password customization, not the body also fit, the public fashion password customization, media marketing, such as the establishment of such news points, is to ask the media to report on such news points.

Second, learn to write "The Analects" on Weibo.

I specialized to count, found that "the Analects of Confucius," the number of words per article is not more than 140 words. I want to promote is my "Analects of Confucius", your microblog is your "Analects of Confucius." My microblog is for the public topic to write, I will write business philosophy, write values, write about the views of the hot. Why do I write this? to promote myself. Writing "The Analects of Confucius" is the best way to promote their own.

Third, do the promotion.

There is a noun called the orientation of friends, and generally add my fans, are active, is the media I will add, the wind to add, interactive also added. Even when posting, pay attention to a few. For example, to pursue transformation, the more the transmission of the spread of the wider scope. Also pay attention to timely release, there are a few time period is very important, I am accustomed to in the morning around 7, an hour before work, two hours after the release of micro-blog, that is, fans in the time to release the best information.

Four, do micro-blogging at the same time must have a blog.

Weibo is "The Analects of Confucius", and the blog is "monograph". After all, Weibo can not be said in detail, to combine the blog to do their own media. To build their own base, have their own shop, Micro blog, blog. Use microblogging to do PR, is to catch hot spots, write "The Analects", do promotion. The positioning of Weibo is important, and the simple explanation is that your fans are only interested in information about him! There are two main types of information related to him: one is the public topic, the other is the individual professional interest.

Exchange views on popular events, business models and values. Carry out some in-depth activities, invite opinion leaders to participate in or focus on, ask these opinion leaders to express their views, let the opinion leader to contribute, do media marketing, let the content speak.

This paper is a creative microblog, collected by www.gaoanwang.com