Xiaofeng, vice president of TCL Communications: The international route is correct

Tcl Mobile phone newspaper reporter Li Lingxia from Shenzhen for TCL Communications, although the 2003 acquisition of the French Alcatel after a few years of losses after the pain seems to be in the offing. However, this year, a trend of positive sales figures show: on the road to internationalization, deep years of TCL communication has been harvested fruit.　　And with the current market for mobile phone consumption diversification options, as well as the multifaceted marketing approach, TCL will face new challenges. The latest data show that September 2010, TCL mobile phone and accessories sales again high, up to 3.5881 million units, a significant increase of 171%.　　Among them, overseas sales of the first breakthrough 3 million units, to 3.3935 million units, an increase of 205%.　　The first three quarters of this year's cumulative sales of 23.7316 million units, an increase of 155%, overseas market sales jumped 195%.　　TCL Communications Vice President Xiaofeng October 19 in an interview with The Times weekly reporter said: "Although the tuition before, but look back, our international route is still correct."　　Local globalization Success times weekly: Please talk about the 2005, TCL mobile phone business Why a sharp decline, or even loss? Xiaofeng: 2005 is a very sad year, and now many people say it is because of the failure of internationalization. But in fact, from 2005, the domestic market of color and MP3 of these two waves of products, we are slow, plus sales and other internal management also out of some problems, resulting in the loss of domestic inventory is more serious. In the early days of internationalization, we paid a little tuition, but on the whole, our road is still right.　　In fact, from 2006 onwards, the overseas business has begun to improve, especially the overseas business, the company's performance has played a big support.　　Times Weekly: Since this year, TCL mobile phone sales have increased significantly, the main reason for the big increase in performance? Xiaofeng: In fact, at the end of last year, we had foreseen the overall growth this year. Because TCL's business is mainly overseas, the mobile phone has sold more than 6.8 million units in the four quarter last year.　　In 5 years of internationalization, TCL's ability has been played out.　　3G and intelligence is the trend of the Times weekly: Can you introduce the company's product structure development strategy? Xiaofeng: In the globalization process, we began to take over Alcatel in 2005, there were two views: one is to advocate the development of high-end, the other is to consolidate low-end products. Later in Guo (TCL Communications CEO Guo Eping) led the decision to the low-end mobile phone in the field to establish a competitive advantage.　　It turns out that on the international road, we take the decision of the low-end mobile phone line is very correct.　　Time Weekly: Tcl is now recruiting Android platform development engineers, whether TCL also intends to enter the field? Xiaofeng: 3G and intelligent is the trend of the general. We have launched the first in September this yearAndroid phone. Next year, we will have a series of a products to market, and in addition to the Android platform, we also have a policy layout on other platforms, such as Windows. Smart phone This piece needs a lot of talent, we are recruiting.　　In a word, in the future development, we will consolidate the advantages of low-end, while developing 3G and intelligence.　　Times Weekly: From the current domestic market, domestic smart phones are still at a disadvantage, please talk about this view? Xiaofeng: Previously due to software constraints, smart phone development threshold is higher, but now the Android platform out, the software development threshold will be reduced, and the hardware is also easier to solve.　　So the cost of the future smartphone will fall, growth will be very fast, while the price will be down, the entire industrial chain will be more and more mature.　　Layout Network Marketing times weekly: In overseas markets, TCL mainly rely on independent sales or operator customization? Xiaofeng: Overseas, mainly by the Alcatel brand operators customized channels, sales accounted for about 70% of the total overseas sales, the other 30% is dependent on other open channels.　　We are also actively exploring other channels.　　Times Weekly: We understand that, in fact, Tcl has started to focus on internet marketing this year, please talk about your views on e-commerce? Xiaofeng: Globally, although the total number of mobile phones sold by E-commerce is still small, it can achieve nearly 100% growth per year in China and 50% growth overseas.　　So E-commerce is a very rapid growth of the sales strategy. On the other hand, e-commerce is a combination of information flow and commodity flow, and currently the industry has more incentive policies. In particular, with the changes in the spending habits of the younger generation growing up with the Internet, it should be said that the growth in the future is predictable.　　Now E-commerce is in the investment phase.　　Times Weekly: Companies to increase the investment in E-commerce, what is the significance of TCL? Xiaofeng: First, we try to accumulate experience in E-commerce, the expansion of new business channels; second, the future of the integration of mobile interconnection, e-commerce more convenient for the company to grasp the needs of users; third, it is possible to interact with users through E-commerce to improve products and services. We do e-commerce, not just the expansion of the channel. Although the current portion of the business is still small, growth will be fast. In the second half of this year, we will also have a variety of e-commerce products launched, please wait and see.