Xiaoming, Li Bing, Ningquan Why do you fancy Han's clothes shed

Electric Shang recently heard Xiaoming, Li Bing and Ningquan three formed STARVC invested in the Han, at first feel very funny, the main reason is that the starvc of the announcement will be South Korea and Zara, H&m, excellent Uniqlo, such as fast fashion giants, electricity Shang without any derogatory Han all the meaning of clothing, But that no matter from the strength, scale and brand positioning, the Han are all the gap with the Giants.

But the electric Shang really admire "Huang Lizhin" investment vision, or say, STARVC is picked up a commercial imagination space very big "golden egg", why? Because Han is now not only a flagship Korean fashion brand Amoy, its special genes and Chong multi-brand strategy, so that the Korean clothing house This enterprise has three can form a competitive barrier core competitiveness:

First of all, Korean clothing homes have a certain research and development of the strength and efficiency of the highly efficient product development team. Han is the most famous place is its own team to explore the model, this group system is essentially a management from a variety of coping, you can achieve rapid product response, rapid iteration and close to the demand, which let the Korean clothing homes with fast fashion product development strength.

In addition, the group system can do a large common and small personality combination, all the non-standard links by the group to do, including product selection, page production, discount promotions, etc. are non-standard links. And the Korean Clothing House standardization link refers to the customer service, the market promotion, the logistics, the market, the photography and so on, is called the public sector. In addition, the human capital Department, the Finance Department, the administrative department and so on, has completed the Han DU organization structure three level management.

In this way, Han is equal to set up a product design/brand marketing, commercial operations/supply chain management, the company's administrative operation of the parallel operation of the model, so that Han have a very strong brand incubation and reproduction capacity. Chong proposed a concept of "Handu inside", which is the hope that through the independent operation of dozens of private brands and integrated supply chain system, IT systems, warehousing systems, customer service systems to be interested in doing internet fashion brand designers or designers team open, Let him (she) can in this industry based platform, focus on product design and brand marketing, grow into a distinctive feature of the niche positioning of the fashion brand.

Third, the Korean clothing house flagship fashion multi-brand strategy has let the Korean all clothing homes from a single brand to grow into a brand cluster, Korean clothing homes can let each of the sub-brand in the electric channel sales, can also create a similar to Zara's online fast fashion mall, And through the continuous change of brand and products to form the core competitiveness of electric business channels, and may even explore a vertical electric dealer's new play and business model.

And electric Shang guess, Chong choose to accept STARVC investment, estimate is value Xiaoming, Li Bing, Ningquan star Resources and star effect, there is the star and fashion consumer groups natural common.

In addition, Han's clothing may be able to find a more suitable brand spokesperson through STARVC. Clothing this important category, in the electric business channel more suitable for a variety of subdivision positioning of the "small and beautiful" brand, and these have different characteristics, for different groups of minority brands, has a strong personification needs. If you find a star that matches the brand's tone, it will be a powerful boost to the icing on the cake.

Therefore, the electric Shang here to congratulate Han all clothes, finally found can cooperate to maximize the benefits of the investment side, and this investor looks good money, poor only do VC experience and contacts. If Mr. Chong does not care about "Huang Lizhin" VC Professional, then this investment cooperation is a perfect match.

However, the electric Shang finally want to spit out the name of Han clothes, the future Han clothing homes This enterprise wants to "build the world's most influential fashion brand incubator platform", then, Han are no longer applicable to the enterprise or platform name, not fashionable, and no longer fit the definition of the platform, in addition, " China has Han all clothing, if the future of Mr Chong in the listed road to tell the story of the rise of Chinese fashion brands, it will make people feel strange.