Xiaoming with every guest "hold on" value marketing triggers resonance

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In the 2010, Han, Dan endorsement of the outdoor ads overwhelming presence in the major cities of the commercial lots and bus stop. And every guest also fire up with its advertising copy of the presentation: "... I am not a standard-bearer, nor who endorsement, I am Han, I only represent myself. I'm like you, I'm a guest. "The wide case of originality and novelty suddenly aroused a wave of imitation on the internet." "Every object" becomes one of the network hot words of the 2010.

The object does not stop the pace of innovation. "Seven years old, determined to be a scientist, and grew up to be an actress." Being endowed with appearance and success is also given sarcasm and ridicule, and life is so, and there is no victory. Hang in there, it means everything. May 5 10 o'clock in the morning, a section of Xiaoming endorsement of the ads appear in Sina Weibo, 3 hours later, forwarding 50,000, the same day 6 o'clock in the afternoon, forwarding more than 120,000, refresh Sina Weibo forwarded a new record. This time the advertisement is called "Hold Body" more.

Every guest "hang in the body" overnight popular rely on is the microblogging platform. Network marketing has never lacked myths, and the fission spread of micro-bo, making it a new base of myth spread. Like any object, the "living body" also began to appear as a template of imitation text. From the Internet, the overwhelming advertising began, as a clothing network to buy brands, always to subvert and do not take the usual road image in the Internet set off a wave of tide.

Why can the object never fail? The success of the living, celebrity forwarding work must not. Many microblogging celebrities have intervened in the video's "Crazy Turn" to help, including Sina old Shen, Xiaoping, New weekly, and xiaoming themselves. In the end, the micro-blog on the day was crazy 120,000, the current total forwarding more than 160,000.

Some people believe that, undeniably, every guest's ads are known for sensational, but they can hit people's hearts soft. This is the secret of the success of the guests. From Han's "I only represent myself" shows the existence of self. Love the network, Love Freedom, love late, show the true self, People's resonance comes from the moment of the heart of the true expression of the needs.

Global E-commerce expert China Connaught Network www.nuo.cn Analysis, in today's fast-paced society, helplessness and tolerance has become the two characteristics of people's hearts. Today's high oil prices, housing prices, inflation and other life pressure piled up, we helpless, but still need to be tolerant, more importantly, we need to hold on. "Hang on, it means everything." "No doubt once again hit people's hearts of universal feelings." These feelings are people eager to tell but let it precipitate in the subconscious can not find a realistic expression of exports.

People are helpless, self-deprecating, and need inspirational things exist. "I am not an actor, not a" in all "This is Xiaoming's self-deprecating photo, admitting their weaknesses but more human and real characteristics, even the stars have ordinary people's helplessness, the stars will be in the ridicule to live, then you me? There is no reason to continue to go forward," hang-body "has thus become a motivational phenomenon.

Every guest's "holding Body", it is obviously directed at the network event marketing and viral transmission, to professional TVC standard production, but in Sina Weibo to start, although the risk, but its effect is amazing. People feel more cordial not disgusted, but set off a "hang-body" trend, which cannot but be said to be classic marketing cases. and network Marketing has become one of the important contents of current E-commerce marketing. In this regard, China Connaught Network has been committed to helping the major webmaster Network marketing, recently launched the United States space and International Domain name package package, for webmaster E-commerce to do their modest.

Expert analysis, where the success of customer marketing Another important feature is to create a topic, the use of network culture, such as the popular factors, such as "Hold On" and the current pressure of a huge variety of strata have resonated, the output of values, thus establishing their own cultural image. That is, by passing on the fashionable outlook on life and values, the fashion has become a kind of friendly people, readily available atmosphere, so that people participate in the creation of music.

There is no doubt that there is a positive social significance to the heat transfer of "hang-ting". Many people laugh that even xiaoming are inspirational, what are we waiting for? Many people see themselves in the video. Therefore, it can be said that network marketing success is sometimes not only the need for creativity, but also need to move and feelings.