Xiaoping visited ｢ Israel Bat｣ironsource stationed in Beijing

Absrtact: More and more Chinese companies are looking forward to or have moved overseas, including BAT and local start-up companies. Their volume, product services, advantages and disadvantages are different, but there is a point is absolutely the same: all need to be reliable, professional distribution channels and transformation mode. But China

More and more Chinese companies are looking to or have moved overseas, including BAT and local start-ups. Their volume, product services, advantages and disadvantages are different, but there is a point is absolutely the same: all need to be reliable, professional distribution channels and transformation mode. But China's internet companies to overseas experience and cases relative lack, or even lack, this is also a lot of companies and entrepreneurs "body is not moving, heart is far, Ji also fold" reason.

If I were to whisper to you that an Israeli company could provide such a reliable service for Chinese software developers, and that it had come to China, would you ...?

This Monday, has been selected Bi｢ Israel's most promising 20 start-up ｣, the world famous software distribution and monetization platform Ironsource China settled in Beijing Bright spot Design center, such as Baidu, CBC capital (broadband, led by Tian), safe venture investment, PA Core capital, Rich capital, Bright spot design chairman, the Israeli chief scientist Avi Hasson and other industry leaders attended the inauguration ceremony. 36 Krypton, as the exclusive media, was fortunate enough to get close to the technologically superior, background and powerful Israeli company.

Four characteristics = technology driven + user-oriented + globalization + Complete Ecological circle

Ironsource was founded in 2009 in the Israeli capital, Tel Aviv, including Tomer Ben Zeev, founder of the technical background. When the company was first founded, the idea of the team was to do a browser with a feel--a few months of research and development, and every member was excited to think that this "promise" was poured cold water by the market--the biggest reason for this situation. The IS team has the consciousness: if even the user cannot reach, again good product also difficult to have the market value--yes, "The bouquet is also afraid alley deep".

So Tomer and small partners plan to build a "can send good software to the user front" of the new products. Like Slack and many great products that detonate huge markets, this new product is just for your own trouble--not as much as I say you can see, it satisfies the needs of almost every software developer--big enough, hard enough, and a good enough solution, which may explain why is To the market in just a few years, become a connecting user and application software International platform. Tomer has introduced is:

"It's relatively easy to develop apps," he said. The problem is: developed, and then? Upload it to Apple's app Store? Nobody can see you. "To achieve download increment, there are usually some natural methods, there are some less natural methods, such as: advertising ah, brush the list ah." "" Software developers just need to focus on developing the best products. The rest, such as spreading to the world, cashing in, buying Mercedes, winning and marrying Bai Fumi, these are all willing to help them solve: more accurate to find the target users, optimize the desktop experience, provide users with user analysis

In general, is compared with competitors, there are four characteristics: technology-driven + user-oriented + globalization + complete ecological circle rather than a single subdivision platform. What's the solution?

First of all, is and the vast majority of business-oriented competing products, its services to a solid technology as the basis, both in precision and efficiency are better than--on this, interested friends may wish to contact is China directly

Secondly, is divided into the thinking of the service object is worth learning, its China general manager assistant Xu Changju told 36 Krypton: "Some distribution platform only to do desktop applications, and some only to do mobile applications, is not the same, we are not according to what kind of equipment to differentiate, but the user itself." The future trend is certainly the convergence of desktop and mobile applications, until consistent, for example, your computer and mobile phones are loaded with Facebook App, just click on both sides of the application can be immediately synchronized. What is wanted to do is to enhance the connectivity of the desktop to other types of terminals. ”

Once again, global software users can communicate with each other through is, so that developers can make their products more easily penetrate the international market

Finally, it builds a complete ecosystem based on online tools and platforms, offering a full range of services such as software distribution and monetization, such as user access, transformation, integration analysis and optimization, etc.

Five years, such as tiger, broken bamboo

Founded only 5 years, is has been through the steady expansion of overseas markets + acquisitions to obtain rapid growth:

Once a senior partner at Infineon Infinity, Yuval Reisman, who now joins the IS as China's head, told 36 Krypton: "The company has made money on the 1th day of its creation, and the 9th month has been very lucrative." "2011-The annual turnover of--is in less than 3 years has reached 260 million U.S. dollars

January 2012, the total number of staff of 40 people, now nearly 400 people-9 times times, the branch has developed to Beijing, New York, San Francisco, Ukraine. It is worth mentioning that the vast majority of the 400 people are technical developers-as is co-founder and COO Tamir Carmi told 36 Krypton: "We not only focus on performance results, but also respect technology and engineering." ”

such as Baidu, Google, Microsoft, Citrix, Spotify, the Russian search engine boss Yandex, Symantec, Audible, opera and other large internet companies are customers. According to Tomer revealed that as of the end of 2013, is the platform itself has reached 2.5 billion downloads

In Israel to become the ｢ with Google, Facebook, the most vision of employers ｣, ｢ best Employer ｣

In the 1th quarter of 2013, the predecessor of Afterdownload--displaycore, an Israeli advertising technology and network company, was acquired in 28 million dollars

August, the establishment of the San Francisco office

May 2014, set up Beijing office

August, by the continuous entrepreneur Tal Barnoach 85 million U.S. dollars IPO financing, from Europe and the United States and Asia and other 10 investors from the consortium to participate in investment. Currently, the IS has hired JPMorgan, Morgan Stanley as a consultant to the 2nd quarter of 2015 IPO, valued about 1.5 billion U.S. dollars

September, is cash acquisition Hand Tour studio Upopa, the latter works include: Q version of the shooting hand tour hopeless, "Farm war" (The Thundering), "Mutation Mash"-1 cents are not put into the marketing situation, reached 1.35 million applications download. After the acquisition, the studio continues to produce the game. At the same time, Upopa founder Niv Touboul, Avrahamy, Gideon Rimmer are added to IS

At present, the is service coverage has reached more than 100 million users. In its global market, the United States ranks first, Brazil follows – As for the Chinese market, Yuval says it is currently providing 100,000 applications, games and software support services to customers in the region, and "the volume of business is expected to grow significantly as Beijing's office is officially completed".

BEIJING, Xinxiang

At present, Beijing's team is Israel + Chinese native double background, for example: Ao Fei (well, his Israeli name is Ofer), who served 7 years in an Israeli paratrooper unit, has a long history of international experience, and an INSEAD origin, Both local and overseas vision Jessica. And, of course, China's head Yuval.
Reisman. Speaking of China, Yuval is very aggressive: "Last year is began to vigorously expand global business, especially to strengthen ties with China." "is expects to bring the highest-end technology to Chinese users and to localize technology and services specifically for the needs of Chinese users."

"Over the past few years, the entire Chinese Internet industry has shown explosive growth, and Chinese companies are increasingly more aggressive in attacking overseas." As is to help companies in other parts of the world expand their global operations, we will also provide local Chinese developers with access to global markets and global business. ”

Yuval added:

"The most important thing to do is to ensure that the local business is developed and that we work with a visionary investor like Mr Xiaoping to build a good relationship and meet the needs of the Chinese market." ”

Looking back, is the first single from China's business is actually two or three years ago. Setting up office space in Beijing is a small six-month event-not a long time, but the performance can be staggering. For example: the previous period of the total visit to Brazil, but also in the local presence of Baidu Portuguese search engine publishing ceremony-well, Baidu internationalization behind the reliable partners have is.

When asked about the relevant issues in the Chinese market, Jessica, vice president of China Market, said: "The Chinese customers who want to go to sea are very diverse, at this stage, they need not only distribution channels, but also professional advice, which is the body of the IS, what is good at doing and willing to do things." ”

In addition, she points out that the IS service is not just companies, organizations, but also those who have a novelty product of the individual developers-the group's products tend to be relatively lightweight, but also through natural growth to obtain a considerable number of users, such as: Flashlight application and so on. This type of product is relatively limited in its liquidity model, mostly on the "less beautiful and decent" application ads. Ironsource has a lot of love for these developers to think about a win monetization method, one of them is "buy me a cup OF coffee ~" This new personalized donation experience-users do not feel the use of experience impaired, developers do not feel embarrassed for the livelihood, I can only say: This is the use of technology and design of the right way, feelings!

Overall, speaking back to Beijing, my feeling is that the IS will take this as a new home-at least as a career. When asked how to deal with the complexities of China's domestic market, both Avanti and Yuval firmly said: "We will devote enough patience and energy." "Some foreign companies soon enter China and think they know enough about the market, the culture and the people." But not so, China is a complex and diverse place, it is very interesting and worthwhile to devote time and effort. ”

(pictured above: Israeli chief scientist cut the cake-the day of the inauguration is also the birthday of Yuval and 2 other is)-well, they are all Virgo. Yuval said: "No one is perfect." "The forthright social style of the Jewish culture is well suited to nurturing a down-to-earth atmosphere ... ）

Four core = Installcore +mobilecore +displaycore +mediacore

Installcore: The heart of the core-in short, IC do is to help you shorten the software download time, simplify the installation experience; with IC General Manager Arnon Harish, this is "an end-to-end software Installation platform" IC = Installation Wizard Software-help users manage software downloads, Optimize the installation experience to enhance the installation success rate. At the same time, it can also provide intelligent tools and real-time analysis for software vendors. It is reported that the IC guidance of the monthly installation volume has more than 150 million times, more than 2.5 billion desktop applications have been installed through the platform

Mobilecore: Mobile version Ic--mobilecore is a mobile application of the distribution and monetization tools, last year, has achieved tens of millions of dollars of revenue; provide customized advertising format, designated delivery and other functions

Displaycore: Advertising products, the provision of CPC distribution and monetization services during the entire download process of desktop software

Mediacore: Automated media purchase applications across device platforms

No, just four cores.

There are also a variety of works:

foxtab--a 3D tag management plug-in developed for Mozilla Firefox Browser, with a number of users above 20 million

dealply--parity software, 3200+ million users

The application of funmoods--for website design

vuupc--Desktop remote control software, more than 2 million users

Products like weather--and Yahoo weather

spearmint--Browser applications developed for Android devices

anysend--Ultra-large volume file sharing applications (maximum availability to TB)

Mutual understanding = Foundation of cooperation

In the middle of this year, is organized by Chinese angel investors (including the Xiaoping founder of the Foundation) + Entrepreneurs of the study tours to Israel, Prime Minister Benjamin Netanyahu, the minister of economy were interviewed. During the visit, the team found that: in Israel, the ethos of entrepreneurship is great, and the country and society as a whole are very supportive, for example: the National Library and other similar libraries not only allow you to read, but also provide office space for entrepreneurs, with a monthly fee of dozens of dollars-almost free for local economic levels.

Curious about the entrepreneurial situation of young Israelis? Try the ｢ country ｣ (and my colleague Shang translated this ｢ the father of Israeli entrepreneurship Yossi Vardi: Business plans and ppt have no meaning for me, genius is the most important ｣).

A start-up company news report? Well, crowdsourcing traffic software Waze, self-service platform for towing operation Wix, credit card security Supervision Assistant BillGuard, "know you again to please you" personalized shopping partner Commerce Sciences, Web toolbar and Application Market Conduit (market value 1.3 billion USD) , Uber alternative GetTaxi, Microsoft's Kinect PrimeSense (Apple acquired), Web content recommendation engine Outbrain, conferencing based professional social tools Bizzabo, genealogy social network MyHeritage, Real-time photo sharing applications Mobli and so on are all Israeli companies.

The power of knowledge, technology and diligence it's part of the Jewish culture--it's like China--but there's a difference between Israel: given the specificity of history and development, it has been carrying out the compulsory of "way" since 1959-almost every 18-year-old young man, male or female, rich or poor, Have to enter the army for at least 3 years, including the Air Force, special forces, the Navy is the elite class-After the discharge of the business of the number of cattle to count. Oh, Yuval said: He and his dad are from Israel Special Forces. Well, I remember the president and the Prime Minister of Israel.