Xiaowei return: From professional managers to entrepreneurship

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Xiaowei to win the studio at 5.

Sina Science and Technology Tracy

Xiaowei has not been in the public eye for too long, so many people ask, "Who is she?"

Rapid development of the Internet industry, almost 2-3 years to replace a round of hot spots. Now the electric business, video, mobile internet are giants haunt the industry, but in the 2008 before and after they are still in the start-up period, when the industry star is the search and online games, and Xiaowei is at that time has the Power of Warcraft agent nine city president.

Professional managers and beauty executives have always been Xiaowei label, experience the main turmoil of Warcraft, Xiaowei left the online games industry, in the past few years has served as Orange Day entertainment and the Chinese CEO of Australia. These two companies are not the darling of the limelight, and Xiaowei is also increasingly low-key, almost away from the media vision.

When we saw Xiaowei again in CCTV's new building, her identity had turned into an entrepreneur. The pink polo blouse and the white shorts barely saw the traces of the years on her, but were more radiant.

With the help of the World Cup focused dividend and CCTV's powerful broadcast platform, Xiaowei's entrepreneurial team participates in the multi-screen interactive sports quiz Live program "5 to Win" is broadcast in prime time, 4 games a total of 2 million people through the app to participate in the live answer, earn enough flow and eyeball.

Compared to other entrepreneurs, Xiaowei a high starting point in just a few months, and she summed it up as "lucky." As Lei often said, "A typhoon can fly to the sky," Xiaowei that he is "just a lucky pig."

Entrepreneurship is a brutal marathon, winning the start does not mean winning the whole journey. Xiaowei also understand that entrepreneurship is not easy, she does not think to achieve much success, but the business itself let her excited, she more enjoy the 100% of the full emotional input and the process of emotions.

Three Golden Flowers

In the map of the internet exclusively male executives, once had a unique scenic line: Giant network President Liu Wei, Grand game CEO Yu and nine city president Xiaowei, they are called online games "three Golden Flower", in the industry filled with money and blame, they still maintain wisdom, elegance and beauty.

Being judged by the outside world as the Yu of knowledge, although the moral aspects of the games have been tangled, but out of a sense of responsibility still in the Grand game service for 5 years, leading the "wind and Cloud", "18 funds" and other plans to implement, to promote the Grand games and Disney to reach strategic cooperation, and in 2009 will be a grand game with Nasdaq.

Because the feeling of "very tired", Yu after the listing of Shanda games to choose to leave business. In 2010, she and her husband founded the "excellent Talk Net" community, currently positioned as a focus on women and maternal and child mobile internet platform.

Giant network Liu Wei's career trajectory, and Shi Yuzhu ups and downs of professional life is the same. Since 1992 as the Secretary of the Zhuhai Giants group, she followed Shi Yuzhu experienced the giant building "collapse" and the giant network in the NYSE listing brilliant, is known as the heroine.

Shi Yuzhu chose to retire, the low-key and capable of Liu Wei took the position of CEO, become three Golden flower in the only one still in the game industry struggling beauty executives.

Compared to Yu and Liu Wei, Xiaowei is facing more pressure: During her tenure in the nine city, the Lord of Warcraft easy to shake the industry news, mixed criticism, the player's dissatisfaction to push the Xiaowei to the center of public opinion.

Xiaowei, who has always had a high demand for appearances, has always been a graceful and beautiful place to attend public places, but has been exhausted. In the famous "word War" with ding Lei, xiaowei words excited and eyes with tears, let the outside world feel the weak woman's strong and helpless.

For the two years in the nine cities, Xiaowei's biggest experience and harvest is "a taste of the soul-stirring business interests and how to balance."

Although it has only been a few years, these are "old stories" for the current Internet industry. Xiaowei now also do not want to talk about the past experience, but stressed that the position at that time gave her a different learning space, whether it is nine city, Orange Day entertainment or Australian electricity, she is holding a heart of thanksgiving.

Now because the work Xiaowei perennial live in Beijing, and Shanghai had a common struggle of two golden flower contact is not much, but every time to see the media about their reports, Xiaowei are very proud: "As women in the workplace they do better than me." ”

Professional Manager

It looks like a woman's Xiaowei is actually a real science and technology student: 15-Year-old entered the University of China at Hkust class, 19-year-old to study molecular genetics at the United States of Connecticut, and then transferred to Pittsburg University and obtained a Ph. D. In molecular genetics and biochemistry, after postdoctoral research in human genetics at UCLA

There is no doubt that Xiaowei is a clever woman. But she did not choose the path of biological science. 1996 Xiaowei gave up postdoctoral research, returned to Beijing to join CCTV, from a foreign language reporter has been to have their own column moderator, the first time to change the direction of life.

During her 5 years as a moderator, she presided over the Chinese and English broadcasts of Hong Kong's reunification, Macao's return to China, and the 50 anniversary of the national Day, and interviewed countless political dignitaries such as US President Bill Clinton, former US president Jimmy Carter and Yahoo.

But soon Xiaowei opened a second turn: She returned to the United States after working on CCTV and joined McKinsey headquarters in 2003. Prior to doing science as a media, McKinsey Xiaowei learned to work with business thinking, and she offered advice ranging from growth strategies to global strategies and corporate valuation.

Then Xiaowei formally began his career as a professional manager for nearly 10 years: joined the Chinese network in June 2005, and soon her performance was recognized by the outside world. 2008 Nine City founder Zhu invited her to join, the 2010 contract expires, Xiaowei with "Nine city spent the most difficult moment, I as a professional manager complete mission" expression leave.

Leaving nine city Xiaowei farewell to the online games industry, in 2010 was invited to serve as Orange days Entertainment CEO, this is a line with the lower house and involved in film production, artists brokerage company. A year later Xiaowei Job-hopping to Australia Telecom as China's CEO, to help the Australian electricity Care investment business.

After two years of service in Australia, Xiaowei ended his career as a professional manager, picking up a dream that had sprouted in his heart more than 10 years ago--entrepreneurship. She to "alone Lele as the public Lele" as the concept of the February this year, the founder of the "Beijing Public music multi-screen interactive cultural media company", the hope that through the game to achieve multiple-screen interaction.

For the past professional manager experience, Xiaowei that it is difficult to separate evaluation, she metaphor like a child grew up, it is difficult to say is two years old when important or four years old important, but overall is a valuable experience accumulation and learning.

Especially when she started a business, more able to understand the previous boss such as Zhu and other people's entrepreneurial not easy, and they make different decisions in the mood. "When I started my own business, I was just getting more and more thankful for the company I worked for," he said. ”

Perceptual entrepreneur

In fact, as early as the host in CCTV, Xiaowei moved the idea of entrepreneurship, she very much want to set up a content production company. That was 2000-around 2003, Changtian, Li and other people also saw such a market opportunity, but they pay the action, now the light media and the oriental popular are already very successful companies.

Until leaving CCTV, Xiaowei still worried about entrepreneurship, due to family reasons she had to return to the United States. When she joined McKinsey, she was still in the media industry consulting, leaving the heart still thinking about entrepreneurship.

At that time, the chairman of China Net found Xiaowei, asked her willing to help manage the Chinese network, while promising that she can do what she wants to do, Xiaowei agreed. The rest of her life has been in the role of professional managers, but the idea of starting a business in the new media industry has never been broken.

Over the years from online gaming to entertainment media to investment, Xiaowei has accumulated experience in a variety of areas, and she believes she can regain her dream in a mobile internet wave.

In fact, when a friend heard Xiaowei to start a business, not in favor of the voice of the majority: entrepreneurship is too hard, a woman really do not have to let that toil and toss. and whether in China or Australia electricity, investment is a very important part of Xiaowei work, many people suggest her to do investment.

At the time of Xiaowei's career as a career manager, she increasingly felt that her personality was better suited to entrepreneurship than investment.

"Investment needs to look critically at a lot of things, and my nature is willing to believe everything is going to be and willing to pay 100% of the effort." So people like me should still put these energies and energies into doing one thing, even the slightest thing. ”

Of course, Xiaowei has also been afraid of entrepreneurship. One night Xiaowei to Yu text, until the next morning more than 5 to have a reply. Xiaowei replied, "You got up so early," and her girlfriend replied, "I'm on my Way home," which is the beginning of the Yu venture.

Before Xiaowei decided to start a business, she read a lot of articles on the internet about entrepreneurship, such as writing the founder of Elonmusk, the "entrepreneurial success is a escape persistence". Xiaowei was excited by the passion of the article, when she began to venture found that the survival ratio was seriously exaggerated, every day there are small details can let the entrepreneurial die, but the good business can continue to repair.

"In the classic sense, I am not a good entrepreneur because I am too sentimental." But in that sense, I am a special input, that is, I will be my every minute of each second, the last bit of energy into. "Xiaowei said.

Pressure these two words for Xiaowei is nothing, long-term professional manager's experience, especially the nine city that simple time, let her easy enough to dissolve the two words. For Restless's Xiaowei, there is no pressure to wither her.

Compared to most entrepreneurs who sleep only 4 or 5 hours a day, Xiaowei maintains 45 minutes of exercise and 7 hours of sleep a day, and she doesn't deny it. In her values, only live moisture can dry. "No matter what I do, I have the freshness of doing the first thing and the seriousness of doing the last thing." ”

Xiaowei of this character and fate: She was born with congenital heart disease, if not surgery to live but 20 years old, when the whole family is ready for this matter, Xiaowei from childhood also accepted such a reality.

But the lucky god of Xiaowei, in her 14 years old heart disease miraculously recovered. "I do not know whether the luck will be used up, so always have a feeling of Thanksgiving, live every day is a surprise to me." ”

Xiaowei said that at the beginning of her venture she also wanted to prove herself with success, but after a period of entrepreneurship, the business itself has brought about a sense of satisfaction beyond success itself:

"To this day, I feel that there is no success, no money is nothing, and even feel that if there is a theme park, let money experience a start-up, I really will go." Because of the sang, The Joys and sorrows of the experience, and ride a roller coaster as exciting. ”

The Yue of the Tuyere

Founded by Xiaowei Investment, the company was founded in February this year, but has been in preparation for the first six months, the company's positioning is to achieve a cross screen game entertainment, currently has more than 10 employees.

Xiaowei has long argued that the advent of mobile internet makes no boundaries between apps and content, and that what she wants to do is integrate them, such as apps and TV programs.

Music planning and the first project, is now from the media under the view of sports investment, "5 to win." This is a World Cup concept to explore "network integration" Interactive live program, each game day of the Golden time broadcast, the user can participate in real-time through the app quiz, high scores of viewers can be promoted to TV players, the audience correct rate determines the TV players score.

The music is the "5 to win" app's contractor. Xiaowei Frankly network integration is not a new, technically not too difficult, the most difficult is to achieve a multiple-screen real interactive operation, depending on the operating process in every detail.

In order to do this program, the public music, CCTV sports channels and the joint participation of sports staff to achieve hundreds of people. The official role of Xiaowei is the producer, who thinks her role is more of a planner, conceived and promoted, and sometimes specific to a small part of the execution.

With the great popularity of the World Cup, 5 to win the program before the launch of billions of dollars in advertising revenue, the project itself has been profitable. Official data show that 5 to hard app interactive volume within each episode has stabilized in 500,000 people around, the actual app download is expected to be more than 2 million, 5 to win program ratings in the same column ranked first.

Perhaps for the video site, 5 to win app data is not a surprise, but this is an important signal, CCTV began to explore the mobile Internet and television program integration, the video site has been trying to promote this matter, but the limited live broadcast and other policy progress is not satisfactory.

Although with the experience of CCTV and gaming field of contacts, Xiaowei in this project to get a small business, but she also had to face the app's follow-up vitality problem: After the World Cup, accumulated a large number of users 5 to win app where to go?

Xiaowei admitted that CCTV leaders are also very concerned about the issue, she said the team is within the plan and report on this, there will be a series of plans to continue the app and program, but it is not easy to disclose details.

But the sweetness of entrepreneurship let Xiaowei firm direction, the future to do is all these: the TV content and app combination of entertainment products.

"The star-building and influence of television is unmatched by internet and mobile internet products." For the TV station, they can analyze the viewing habits through the app. The aim of our products is to turn the audience into a user and turn the user into a star. "Xiaowei said.

But the long-term bundle CCTV program, will not have the right to speak to become accessory? Xiaowei answered very easily: "We do not need the right to speak, we are very real, do ancillary products are also very good for TV programs to provide content platform services, although not a big innovation, but will make some changes in the industry." ”

Xiaowei Frankly, the World Cup is Lei often said the pig can blow up the typhoon, and the music just in the typhoon mouth to do a "very lucky Piggy", but after the typhoon, the pig still have to run on the ground, this is the next music to face the challenge.

I don't see much success, I just want to do something a little bit more every day than I did yesterday. Tiandaochouqin, humane and good, commercial road pay letter, Karma, I sincerely believe these words, as long as diligent God will always give you return, not now is the future. "Xiaowei said.