Xie Cry quit professional SNS website prospects are slim?

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"The investors promised money is not in place, the original money they have to take back," Xie in the telephone that very calm tone explained his leaving the net reason. This September, Xie to a network is still high hopes, and believe in the cooperation of the management, combined with the efforts of staff, its advocated SNS concept can carry on.

However, the voice only fell less than 3 months, Xie again chose to resign. In the background of the financial turmoil, people began to worry about the future of professional SNS website.

Xie Cry Separation

"Give me 10 million dollars and 3 years, and I promise to be successful." "September 9 this year, Xie to a network of high hopes, and believe that its advocated SNS concept can carry on." However, the voice only fell less than 3 months, Xie again chose to resign.

"In the same SNS area of happy NET, the net access to a huge amount of traffic at the same time, so that the management to believe that a do not make money, but must spend money to cultivate 3 years of things, has become increasingly difficult." December 2, an industry insider said.

Xie told reporters that, in fact, in September this year when the release of Hao, he and the investment side of the cooperation has been a shadow, "only in any one day, you have to say it." A network of investors is a huge amount of information, mainly to do data mining, intelligent search business.

Xie still insists on his own Web2.0 theory, saying that there are five main elements that Web2.0 need to succeed: first, to have good rules of the game; second, to have a good strategy, that is, to have innovation; third, to have a good team; four, to have good resources, is mainly the capital;

To this end, he proposed the concept of "3 years and 10 million". This touched a huge amount of information, but also as a prerequisite for their cooperation. According to Xie, the two sides are basically hit, that is, by trying to build China's MySpace, "at the time, these 5 conditions appear to have."

However, in Xie's view, the situation soon changed. In terms of personnel, the net team initially had about 100 people, but when Xie left 80 people, "plus 30 of them, in fact, in a short period of 8 months, 50 people leave."

The biggest problem, Xie says, is that investors have failed to deliver on their promises, "mainly because of capital and equity issues". Xie to reporters, "until the departure, I did not become a legal network of shareholders." ”

SNS profit model is not clear

Since March 2003, SNS Web site quietly emerged from the United States, a short period of five months SNS swept the entire North American region. According to statistics, one of the three people who work in Silicon Valley uses SNS to expand their circle of communication.

SNS concept also quickly won the favor of VCs. In November 2007, Microsoft bought a 240 million-dollar stake in Facebook in exchange for a 1.6% per cent stake, and Li Ka-shing, the Asian tycoon, followed suit. China's SNS concept in the capital market is also brilliant, this May, the Japanese soft silver spent 384 million U.S. dollars to buy the campus of the 40%-Oak Interactive, 100 million U.S. dollars dedicated to the campus to support the rapid expansion of the campus; This July, the giant announced the cost of 51 million dollars to buy 51.com25% 's stake.

But SNS website quickly popular behind, also face the test of the profit model. Not only Xie think SNS site's profit model has not yet been determined, Shengdong East also think the domestic SNS website must first consider the problem of revenue, and the profit model is currently a large number of SNS Web site facing the main problems.

In Liu Xingliang's opinion, SNS website's profit pattern finally still wants to fall in "the Relational Network" on. The future SNS website's profit model mainly has the following several kinds: First is sells the fictitious gift, "the Facebook opened Virtual Gift Service has been very outstanding since February this year to sell the fictitious gift, the cumulative turnover has exceeded 24 million dollars." NET, net, etc. also began to imitate this model, but the way Facebook is paid by users is clearly not workable at home, only through the operation to allow manufacturers to pay-the success of the example is the net free virtual ' excellent music beauty warm heart tea ', in just 24 hours, the net let China 1.3 million netizens know ' Excellent Le Mei ' this brand, the merchant naturally willingly for this ' value ' propaganda to pay the bill. "Liu Xingliang said.

The prospect of professional SNS website is slim?

This May, the popularity of happy net and traffic began to soar, August daily average page browsing volume reached more than 30 million. Happy net of flourishing makes many websites also have entered SNS. Recently, Xingdong launched a blog network in the face of a survival crisis in the case announced layoffs, and threw out the transformation to do SNS plan; blog hosting service provider blogging bus also began to test SNS service "Neighbors", the portal site is also unable to endure loneliness, in their blog channels in the test water SNS, launched its own SNS strategy; Even and SNS seemingly irrelevant professional video sharing sites such as 56.com, popular online, but also to announce the March SNS.

Economic critic Li Shang has been paying attention to SNS website for a long time, he thinks the domestic SNS website is flourishing, but most website's operator manages the website The goal is to sell a good price, the professional SNS website does not have the long-term profit plan, therefore these websites will face the huge survival crisis under the bad economy situation, " SNS in foreign countries already have ready-made business model, more mature, and have achieved success. For example, MySpace was bought at a high price by Rupert Murdoch's News Corp. Then, some of the internet people in the country to move the model to China, they just want their website can be acquired to achieve their own value. When the economy is in good shape, the founder of SNS may be able to successfully set it up. But now the financial crisis raging, in the absence of a good profit model of money, SNS site is not a bad prospect. ”

Korea's largest community website race I decided to withdraw from the Taiwan market, the company's general manager Sun Rong has returned to South Korea, Taiwan employees have been cut more than 90%. I net because in Taiwan's revenue than expected, has been in the state of burning money, into Taiwan less than 3 years, the Korean parent company decided to withdraw from the Taiwan market.

"This year's time, together with the net has been doing open, and open SNS is the most need to solve the problem." Xie to reporters. He summed up the next step of SNS development direction: First, SNS is people-centered, starting from the person; second, SNS is open; third, full service, full life;