Xie: Internet thinking or thinking Internet

From one point of view, April 20 is the 20 anniversary of the birth of the internet in China, because 1994 years on this day, the first internet line opened to the public to run. Unlike the five anniversary of the Chinese Internet, 10 years ago, the media is now awash with praise, the Internet spirit or Internet thinking as a popular concept, rather than the early talk of the internet's common bubble, hype, vulgarity or value-added services. So that a few young people in Zhongguancun Five opened a street selling meat pinch bun business, because the business is booming, also by the media as the Internet spirit and the role model of Internet thinking, the reason is that these young people just graduated from the university computer science, and customers in the vicinity of the Internet companies stationed in the company's employees, buy meat sandwich has concessions. Why is there such a Bokong phenomenon? Nothing but the internet really fire, there have been a number of successful network companies, there have been a full of lethal innovation, there have been several traditional industries and even the survival of traditional social systems crisis. So there is it industry, media, retail, financial and other people have come out to reflect and try to figure out the internet behind the spirit and thinking, hoping to transform the traditional industries, to resist the encroachment of the network industry attack. However, because of the lack of experience in the Internet industry, because of the fetters of vested interests and traditional burdens, the spirit and thinking that they talk about are not always in place. Everyone can observe, analyze and think about the Internet from their respective industries, but it is quite different from the view of the outside world from the perspective of the Internet industry. Thinking of the Internet and the internet thinking different, often horseshoes, lost thousands of miles. The biggest difference is the basic cognitive differences over the Internet. The essence of Internet thinking is to take the Internet as the foundation of the industrialized society to the information society, to take the information flow as the most important social development impetus after the commodity flow, the money flow, and to make the production, exchange and dissemination of the new production and the way of life as the starting point, and the goods and Based on this understanding, the network industry's large and small innovation is all with destruction, substitution, transformation, integration of various traditional industries and traditional social operating mechanism of the nature and role, which is the mainstream of the network industry as a matter of course. In the 20 years of China's Internet development, the impact of the network industry on the traditional telecoms, it, media, entertainment and retail industries is obvious, and the impact on the financial sector, manufacturing and public services has just begun. The impact on education, medicine, defence and security, which has already begun in some other countries, is bound to emerge in China's future. In short, the network for the body, innovation for use is the internet thinking the simplest generalization. In contrast to the various thinking of the Internet speech and behavior, can word Yue tradition for the body, the network for use. In any way, the participants and defenders of traditional industries and traditional social systems are reluctant to acknowledge the breadth and depth of internet change, and are more willing to view the Internet as a tool that can or must be exploited but must not change and replace tradition. As a result, no matter how carefully they look at the Internet,Thinking, analysis, in any case, can not produce internet thinking. This is a position that is the result of interest, not IQ-related. As a result, the internet thinking is a superficial distortion of the product design of the ultimate pursuit of service on the customer-oriented, market promotion on the bombing. One should have touched the root of the war on the road into a vulgar and boring operation of the debate. It can be concluded that, without changing the position, do not give up the vested interests, not to reset the rules of the game under the premise, no matter how much money, how many people, how many equipment, imitate how many network services, can not make the traditional industry and traditional social operation mechanism completely rid of passive beaten posture. At, in the face of the surging tide of the internet, if there is no death and then the determination and courage, it is difficult to avoid the death of the tragic end of the land, this has been a huge past the outcome of Giants proved. The more extreme one of the internet is mixed with the internet thinking and thinking of the Internet, recently, the basic principle is that as long as the development of the Internet and traditional industries and traditional social operating system contradictions, it is necessary to suppress the internet and castration, in order to extend as far as possible the preservation of vested interests. This is not only irrelevant to the internet thinking, but also with some of the progressive meaning of the Internet is irrelevant, can be known as the anti-Internet thinking. Although this statement has been around for more than 20 years, and the related action cycle, the development of China's Internet has caused great difficulties, but has not really suffocated the growth of the network industry, in turn, proved the strong vitality of the internet thinking. In this sense, internet thinking and thinking of the Internet have similarities, in the fight against the internet thinking has a common interest.