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I was interested in papers and books on the subject because I was concerned about big data, I wrote a number of articles about big data, and I made some speeches about big data. Over the past few years, I have read more than 10 books, hundreds of papers and articles in this field. In contrast, Schoenberg's "Big Data Age" is by far the best book I have ever read, both in English and Chinese.
One of the great contributions of this book is the fact that the big data is in the ascendant, at the moment of disagreement, to further elaborate and clarify the basic concepts and characteristics of large data, which is helpful to many people who think big data is big data.
In the course of human history, even in the rapid development of modern society, people mainly rely on sampling data, local data, one-sided data, and even when the empirical data can not be obtained purely rely on experience, theory, assumptions and values to discover the laws of the unknown field. Therefore, people's understanding of the world is often superficial, shallow, simple, distorted or ignorant. Schoenberg points out that the advent of the large data age has given mankind the first opportunity and condition to acquire and use comprehensive data, complete data and system data in a wide range of areas and at very deep levels, to delve into the laws of the real world, to gain knowledge that was not possible in the past and to gain opportunities that could not
With the advent of large data, knowledge gained through data analysis, business opportunities and social service capabilities have been extended to ordinary institutions, businesses and government sectors from the academic elite that have traditionally been confined to a handful of ivory towers. The lowering of the threshold leads directly to the improvement of the data fault-tolerant rate and the reduction of the cost, but as Schoenberg emphasizes, the most important thing is that people can be largely freed from the pursuit of causality, instead focusing on the discovery and use of related relationships. As long as it is found that there is a significant correlation between the two phenomena can create great economic or social benefits, and find out why the correlation can be left to scholars to study slowly. The big data is likely to become an "era", in large part because it is a social movement that can be widely participated by all sectors of society, eight-pronged, and everywhere, and not just a handful of experts and scholars.
Large data will gradually become part of the infrastructure of modern society, as well as highways, railways, ports, utilities, and telecommunications networks. But in terms of their value, large data is different from these physical infrastructures and is not depreciated or depreciated because of the use of people. For example, a set of DNA may die or be destroyed, but the DNA of the data is perpetuated. So Schoenberg agrees with many physicists that the nature of the world is data. Therefore, the economics, politics, sociology and many scientific classes of the big data age will have enormous and even fundamental changes and developments, which in turn affect human value systems, knowledge systems and lifestyles. The controversial world knowable and agnosticism in the history of philosophy will be transformed into concrete problems in the empirical science. The knowable is absolute, nothing is unknowable, and the unknowable is relative and unknown.
For not the network industry, IT industry and engaged in data analysis and use of readers, this book is a major benefit is easy to understand, through specific examples to illustrate the problem, to help people's understanding and association. In terms of time, the author sums up the latest developments in the direction of large data up to the July 2012, avoiding the fact that many of the same works are too old to be found, with relatively narrow horizons.
As a scholar living in the modern society of Europe and America, Schoenberg discusses the large data revolution as a known prerequisite for democracy, openness and rationality. This may be a pity for readers who live in developing countries with limited social modernization, as many of the examples described in the book may be more like myths. Without the market economic system and the rule of law as the foundation, large data is likely to become the weapon of the developed countries in the next round of global competition, while the developing countries are still in a passive state of attachment. The whole world could be fragmented into a large data age, a small data age and a data-free era.
China, which is at the forefront of developing countries, is facing a major historical choice. It should be said that in the past more than 30 years, China in the rapid industrialization, information, networking has handed over a good report card. Coincides with the world to data, into the era of large data, whether for individuals, enterprises, or the society and the State, have a serious understanding of the necessity and urgency of serious decision-making. Even from this point of view, it is worthwhile to read this book.
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