Xie talk about the Big Data era: the industrial chain will be restructured and changed dramatically

Over the past more than 20 years, the Industrial ecological environment and industrial chain have changed dramatically. In the coming Big Data era, the industry chain of the network industry will also change the reorganization of the great changes.

In recent years, the network industry has undergone a series of profound changes, known as "separation." In the early days of the network industry, a typical model is a network of companies to develop and operate a Web site, which contains a number of products and services, the company's servers through the network line to connect a network terminal to a user service, the resulting network data belong to the company unique, forming a single fixed closed cycle. But today, this model has been difficult to deal with the development of industry. A company's network products and services, not only through their own web site operations, but also as a third-party application in other companies operating on the open platform, the formation of the site and product separation. As a user uses multiple network terminals and cloud computing becomes fashionable, the product is separated from the terminal. The rise of the WEB2.0 mode makes the production and dissemination of information and the promotion of products and services more dependent on the interaction between users to achieve the separation between the site and the user. Various separation trends have created a huge challenge to the operation of network companies. Faced with N products xn platform xn terminal xn user relationship of the huge service matrix, according to the old play is bound to aggravate the network data unstructured, non-relational and fragmented. A company in the operation of only one or a few points can not achieve comprehensive market returns, everywhere are grasping and consumption, resources are not allocated. Therefore, we must find a way to transition from a simple and isolated business environment to a complex and interactive industrial biosphere. Perhaps, the upside down, starting from the data side rather than the product side to start a new round of strategic thinking and positioning is a worthwhile attempt.

If viewed from the perspective of large data, the entire network industry is bound to restructure. Upstream of the industry is a group of companies capable of mastering large data standards, portals, pooling and integration processes, they are based on large data storage, use and analysis of the introduction of personalized, accurate, intelligent mechanism, across the site, across products, across terminals, cross-platform, so that people and people, people and objects, objects and objects to achieve efficient matchmaking and matching, To establish a new business model. The ideal goal for these companies is to master all network behavior of all network users and all network service providers. This ability to harness big data will, in turn, profoundly affect the future of the network industry and the way people use the Internet. From the current industrial landscape, FACEBOOK, Google (Weibo) and Apple are the closest companies to this goal. Of course, there is a considerable likelihood that the leading companies can not complete this historic mission, rely on the unknown companies have not yet started to redesign the rules of the game, subversion of the existing pattern. In any case, the next company that resembles Yahoo, Google and Facebook in the industry's history should be in the direction of big data. Yahoo 1996 listed, and at this time Google has not yet started a business. 8 years later, 2004 years after Google's IPO, Facebook is not yet a start-up. With Facebook on the market in 8 years and 2012, the next industry-rule-makers may not be starting a business, and the still-untapped company may be on the market in 2020, 8 years later.

The middle reaches of the industry is a group of companies that can master large data entry, collection and integration in some vertical areas or certain regions, and their ideal goal is to master the network behavior of all network users or some network users. These companies have the opportunity to become rule makers and business model innovators in these vertical or specific areas. From the current industrial pattern, Amazon is a typical industry leader in the middle. On a lower level, China's Tencent, Baidu, Ali and Sina Weibo also have the opportunity to embrace the middle of the industry.

The downstream of the industry is composed of about half of the network companies that currently exist, and they basically play the role of data providers in the large data ecosystem, characteristic service operators and product distributors, basically access to users through open platforms and search engines, without the ability and opportunity to survive and develop independently. The rest of the other half of the network companies, due to lack of sufficient knowledge, determination or ability to timely transformation into the large data biosphere, or be eliminated, or live in the edge of the industry.

Manufacturing can be divided into automation, mechanization and manual three kinds of business can be divided into standardized chain, brand-owned joint venture and the characteristics of the independent operation of three, each representing the progress of different times and different market value. With the development of the network industry, regardless of the size of a single mode of operation of the era has become obsolete, we will see by the big data, the participants and the exclusion of the industrial chain in the next 35 years gradually formed. For each specific company or future entrepreneur, in a reorganization of the industry chain, only active and passive choice, not actively seize the upstream or become the core of the industrial chain, is forced to migrate to the downstream of the industrial chain or to become a part of the industry edge.

(Responsible editor: The good of the Legacy)