Xie: The starting point of opening

Guide: Recently as dispatch CEO, Yahoo China General manager of Xie in its blog published a "Open starting point" of the article. Xie mainly based on the current situation and trend of industrial development, the current open situation was evaluated. The full text is as follows

At least in the media public relations, the opening of the network industry has entered the climax period. Open meetings, open summits, open seminars, open public relations will be surging, dizzying. A variety of open platforms have been launched, so that people can not help but ask: if the number of users ranked the top 100 of the site are suddenly, known as open, do the platform, that and not open and no platform is there any difference? Will it still be the same, but the companies that have applied to the 100 open platforms are exhausted? From today's Internet development level and trend, openness has a definite meaning and scope, the concept of openness can not be opened at will, otherwise it would be indifferent to open.

The starting point of the

Open is the user's personal and interpersonal relationship, which means that the WEB2.0 Revolution denies the previous model. As late as 1985 years after Microsoft launched WINDOW3.0, the software industry has been popular with the industry developers to provide a common standard interface, so that third-party applications on their own platform to provide users with services. If, according to some companies in the industry now advocate, this is open, but then China did not have the Internet. The advocates of this vulgar openness say that as long as you have a lot of users, no matter what you used to do, do a little open interface, so that third-party applications to make money, even if open, vaguely oneself also even if China's Facebook or Apple. While this openness is certainly a step in the way of closure, it seems to be the kind of progress that has been wrapped up in a few little feet and released into the liberation of the foot, with no fundamental change in service patterns and business models. The most essential revolution of today's talk is that a platform opens users, user relationships and user behavior data to third parties through various interfaces, and it is hoped that through the interaction between users, personalized and accurate dissemination and promotion of various services and service information. If you just like the open ID so that users on their own platform to use third-party applications, but can not help others grasp the user's behavior patterns, the final effect will not be good, and can not last. Today, the open solution is how to meet the user's various personalized needs in a simple, convenient and sticky platform, not only to make it easier for users to find a Third-party application on a platform. It is reported that Microsoft's upcoming WINDOWS8 will be available with the app STORE. If this is true, Google and Firefox will certainly not be outdone. This is not the opening we should discuss today, but because of their huge market share and influence, this Shan opening will have some effect. If the main operating systems are so open, what can be the future of the so-called open platforms that do not start with users and relationships but from certain services, such as security services or search services?

The open arena is a general-purpose WEB2.0 platform, which means the first Division of labor in the network industry. Open is an industrial restructuring, no matter how many companies want to squeeze into the upstream industry through the open, it must be a limited number of companies to succeed, and they must be the general WEB2.0 platform developers and operators. These successful companies may not be the ones that have become famous in the past, or even bigger ones, such as Facebook and Apple, rather than Yahoo, Google or Nokia. The success of the traditional model will become the hindrance and the burden of the innovation model. Open platform operators are focused on platform rather than application, upstream rather than downstream. Because only in this way, the platform can do a good job, third-party application developers will not suspect themselves to be platform operators can discard the replacement of dolls at any time. Opening is the first time that the Internet industry has developed a clear and comprehensive division of labor, very few platforms and countless applications bring industry specialization progress, cost reduction, efficiency improvement, user experience enhancement and business model update. Instead of having hundreds of millions of users, the site can be turned into a WEB2.0 platform, and more likely to be transformed into one or more applications. The open platform must be generic, with only one portal and a complete and clear logical architecture, and the attempt to break the platform into several portals and platforms will greatly harm the potential of the platform, hopefully a temporary form of excess rather than a permanent compromise. A two-stop system will eventually not be relied upon to open up the SAR rather than the overall opening up to a failure.

Open space is a three-dimensional one, which means that openness has a new breadth and depth. Today, the industry is open to talk about the most is the opening of third-party applications, although also see a number of Third-party Web sites open to action, but only a superficial action, neither in-depth nor complete. As for the opening of their user behavior data to third parties, no action has been seen yet. Three-dimensional opening of the one-dimensional and half, the road is still very long, the possibility of premature death in the halfway. We can see very clearly today, the next decade of the Internet industry is the data war, who can as much as possible, as complete as possible in a timely manner to hundreds of millions of users of the network behavior data gathered in their own platform, who on the strategy to seize the commanding heights of the industry, for the future development lay a solid foundation. Openness is not about doing charity, not learning Lei Feng, but exchanging and compromising the user behavior data generated by Third-party services. Three-dimensional opening is three ways and means to obtain data, while only one-or two-dimensional open access to fragmented, local and chaotic data, can not achieve full opening.

To sum up, at the same time, according to the status and trends of industry development, I made a simple open degree measurement table, to express my current situation of open assessment, for interested colleagues for reference. If the company mentioned in the table thinks I am inaccurate, be critical and be open to private.

2011-Year open platform open scale measurement table

Note: Based on Facebook's status, the best 3 points, the worst or wrong-3 points.

About the author

Xie, who graduated from Renmin University in the early 80, studied in the United States in 1983 and studied at Columbia University. When he returned home in 1996, the American internet boom was on the rise and Xie was very interested. He is looking forward to bringing the concept of beneficial overseas venture capital into the country. Xie's investment consulting skills have been unanimously recognized in the industry.

(Responsible editor: admin)