Xin Zhi Cheng: Blog sales or blog marketing?

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When people shout "blogging for money" and "blog marketing" loudly, personal or business blogs themselves are changing. As for the actual performance of the current commercial blog, blog soft text and blog ads occupy the blog, away from the blog economics should be integrated communication mode. and the so-called blog marketing is actually a misnomer, can only be called blog sales.

Remember a few years ago, blogging was a popular day. All the blogs I read at that time were expressing my personal opinion, someone was showing off my personal life, and someone was evaluating a new gadget that appeared recently. They're not selling, they're just expressing their opinion, and in the process someone will try some of the products they mention.

Today's blog changes very much. Bloggers are trying to sell, including products, advertising, click-through earnings and even self-promotion. We are now blogging to promote rather than simply comment.

Today we have made a few summary of blog sales:

1, Marketing

One of them is to avoid the feeling of being marketed. Because except for people who like to focus on midnight TV promotions and direct sales, most people are tired of selling.

2, logic

Blog marketing should use strict logic to convince others. Make sure your argument is strong and full of evidence.

3, data

The referenced instance is well-founded. Examples and data are more powerful than individual opinions. If you are writing a comment, personal opinion is important, but generally speaking, blog sales should be based on examples.

4. Experts

You can cite expert judgment. It is believed that experts trust their assertions more, so they can be used as much as possible.

5, language

Avoid the use of emotional language. To sell, you need to be polite, pay attention to the way you speak.

6. Persuasion

You should welcome objections and try to persuade him. Try to convince your readers not to let him have any more questions because you have solved all the problems. The key is to know that you are dealing with others. When we are blogging, we often treat our readers simply as readers and ignore the fact that they are also real people. Treat them as friends and persuade them like friends. Because the current blog, although there are changes, but will not develop into commercial advertising.