Xingdong: China's online game into the era of integration

China's online games, from the joint public Enlightenment, to the grand development, so far 10 years or so, on the achievements of the great cause, can be called brilliant. 30 billion yuan industrial scale, constitute a huge business interests, cultivate a number of competitive listed companies, the next 3-5 years, the billion mark is unstoppable. Of course, the social negative impact of online games accumulation also began to enter the total outbreak, the state supervision of China's network games, from the joint public Enlightenment, to the grand development, so far 10 years or so, on the achievements of the great cause, can be called brilliant. 30 billion yuan industrial scale, constitute a huge business interests, cultivate a number of competitive listed companies, the next 3-5 years, the billion mark is unstoppable. Of course, the social negative impact of online games accumulation has also begun to enter the total outbreak of national regulation is also facing challenges, vicious competition caused by the industrial ecological deterioration is also an objective fact.　　The dual-edged Sword of network game development has been particularly grim. It can be said that China's online game development into a transition period, the need for a new transcendence and breakthroughs.　　Faced with the challenges of reality and open prospects, how can we grasp the trend? We believe that the Chinese game industry will no longer be a single industry, and is no longer a single entertainment function.　　As long as we have the right strategy and adapt to The Times, Chinese online games will play a more arduous role. That is, China's online gaming industry will become the locomotive of China's creative industry, and will become China's Internet industry locomotive.　　Not only income and profit, but also encourage innovation, ultimately change the Chinese way of life, improve the living standards of the Chinese people. Simply summing up this trend, we can outline the 3 key words: 1, mainstream. Player groups, especially deep players, are the main drivers. However, in the next 3-5 years the main driving force of Chinese online games is the mainstream public, is ordinary people. How to become an alternative to mainstream entertainment: cheap, rich, convenient, coupled with a unique virtual interpersonal relationship. Blog network of the group of white-collar-oriented, in the past this group and the game group overlap is very low. And now, it's getting more and more overlapping. Therefore, the blog network planning into the game to run, blog and games to build a new experience, is actually the inevitable choice of this trend.　　The mainstream of the game, will also be better for the community to accept, and better eliminate the negative effects such as internet addiction. 2. Integration. The biggest breakout point is the fusion, the biggest value breakthrough also lies in the fusion. The game becomes the high technology, the Internet, the communication profession's strongest fusing agent. With the integration of traditional entertainment, and the integration of various applications of the Internet: the integration with the blog, and SNS integration, and community integration, as well as the mobile Internet, e-commerce and so on, will become the commanding heights of future industrial competition.　　Blog network under the great efforts to promote the integration of blog and web games, is to adapt to the trend of choice. 3. Innovation. In the final analysis, innovation is the real lifeline and driving force of an industry! Network game jaunts Big Open, mercenary, quick success, endanger healthy development. The greatest salvation is to make the game add firewood and fire to the innovation. The biggest industry developmentThe enemy is the stifling of innovation. When an industry is dominated by a handful of monopolies, the dynamism of innovation will be greatly reduced. The most gratifying thing about online games is that when Shanda, Tencent and NetEase become giants, web games and social games begin to rise, and countless individuals and small businesses have a new space for development. Ensure the sustainable development of the gaming industry. The integration of online games and other Internet applications will also become a hot spot for the internet in the next few years.　　The integration of blog and game innovation, Tencent space and virtual goods between the most prominent combination. 100 billion! This is the peak that the network game needs to climb. If only from an industry speaking, this scale is really very big. But if the online gaming industry becomes the mainstream entertainment of China's mainstream public, the scale of online gaming will be much more than that.　　Once the gaming industry has become a major source of convergence and innovation in the High-tech, communications, entertainment, media and Internet industries, the height and depth of the gaming industry are far from being the case today. So visionary entrepreneurs, entrepreneurs and policymakers should start to look beyond the narrow gaming industry today.　　And a more open, longer-term, deeper future. In short, China's online games need to have a higher mission, will also be a broader opportunity.　　For the product is so, for people is also so, for enterprises, industries and countries is so! The era of integration and innovation of Chinese online games has begun, and in the new stage of development, the opportunity belongs to those who are prepared.