Xingdong is passed bankrupt "blog China" to social network

China Blog The earliest theoretical school, known as "the father of Chinese bloggers" blog Network Chairman and CEO Xingdong, a few days ago by the news of the bankruptcy of the company, after the rumor was more details: layoffs 95%, xingdong oneself paid a hundred thousand of yuan to advance staff wages. At the same time, the famous Bo main wheat field published "blog Outdated theory" caused a lot of controversy. Is blogging really out of date? http://www.aliyun.com/zixun/aggregation/11249.html "> Blog China" really bankrupt?

Although Xingdong himself to deny the "bankruptcy" said that the blog network adjustment is a strategic adjustment, for the blog Network Financing party will withdraw the rumor, Xingdong more said it is "fabrications", but the reporter Call blog network learned that the blog network has been revised, and the original concept of the blog after the difference is very far, become a social network and interactive community , and even trying to introduce mobile networks and expand the circle of users, is another way to admit the fact that "blogging is now outdated." ”

Social networking sites may replace blogs

"Blog is outdated" the Netizen wheat field itself is the Internet practitioners, social networking site Ant Network founder, he thinks he is also an active blogger. In the book Life of the Rye, he has been writing in the mode of "media", almost all of which revolve around Internet sites, especially in communities and E-commerce, "This blog brings me some of the so-called fame and happiness that bring a lot of traffic--but now, I'm really thinking about a question: Should I shut down this blog? The reason is that the wheat field thinks the blog is outdated. After the blog is divided into "media" and "social" two functions, he believes that social networking sites will eventually replace the function of the blog, become the mainstream of the future Internet.

The blog's revised statement also made clear: the content of the blog will be a major change. Not only text writing, the future of the blog will move to the image and video multimedia hegemony stage, friends, interaction, entertainment will become the main attraction of the blog. That is to say, the writing function of the blog will become the basic function of likelier, the result of the blog and community Development, is the future inevitable.

Celebrity blog: No profit bothers a lot

Sina relies on celebrity blogs to bring high clicks to become a "self-media" type of blog signs, but there are many problems. Xu, the first blogger in late May, only updated her own electronic magazine, no longer the blog as a private diary of her kitten puppy, quite "exit Bo Altar" meaning. The number of clicks has been closely followed by the Han-Han blog also added two ads, and recently with Lenovo, in the blog "Grab a seat to win mobile phone" activities, this series of activities to make his blog more commercialized, Han said it is helpless. Because can be on the blog for free read Han Cold article, so when Han Han's essay set assembly published, sales from six hundred thousand or seven hundred thousand to one hundred thousand or two hundred thousand. Han said that because of the blog, the annual loss of millions, and commercial advertising cooperation can make up a certain loss. and the famous Independent blog website Bullog Net, still rely on the website founder Luo to return to business, open training courses to make money to pay the operating expenses of the website.

For celebrities, the form of "media" does give them a lot of convenience: they can communicate directly with their readers, so numerous celebrity blogs have become a window of celebrity announcements and clarifying rumors. Social-networking sites don't work that way, but celebrities have a lot to deal with, from this year's blog boast to the Battle of celebrity blogs, and the negative news about celebrities ' blogs has sprung up. Even not only between the stars for the popularity of the scandal, the site for the limited "celebrity resources" competition is also getting worse, recently, the famous columnist Yue in his blog on the cattle network angrily asked Sina to delete his blog: "Originally by the blog in China, once, this more let me feel humiliated, is in Sina Open , the author or Yue, regularly upload my article. Ask Sina's manager to remove it as soon as possible and make sure it doesn't happen again. ”