Xinhua low-key purchase "National search" domain name national team Scramble for search market

According to people familiar with the situation yesterday, after the People's Daily launch of search goso.cn, just announced the strategic cooperation with the move to reach the Xinhua news market also low-key purchase of a new domain name guoso.cn, is expected to be officially scored in the year search markets. The recent national team to enter the Internet in all areas of the pace significantly faster.　　In the industry, it may be aimed at Baidu, Google and so on are still difficult to monopolize the mobile internet market, is a more powerful spoiler. Xinhua tight pursuit of the people's Daily search according to a number of people familiar with the material, has been interested in the search field of Xinhua recently moved frequently, has bought guoso.cn and guoso.com.cn two major domain names for the future formal line paving. The reporter then confirmed that, although the relevant domain name is still unable to log in, but the registered person has been by the Hangzhou pioneering Interconnection Technology Co., Ltd., change more Xinhua Network Limited.　　The above-mentioned Personage said, Xinhua recently through intermediary acquisition above domain name, but did not disclose the specific acquisition amount. In fact, Xinhua has long been a source of testing water search. As early as 2008, its search.news.cn has been online, but has been tepid.　　Last week, Xinhua and Mobile signed an agreement announcing that the two sides would set up a joint venture and launch a new search engine, with the goal of "domestic first-class and world-leading". "For the national team, the strategic significance of entering the search market is greater than business prospects." "Analysys international analyst Li said to reporters. It is understood that in the first half of 2008 China launched the official news search project, the People's Daily and Xinhua have participated in the competition, each to the relevant departments to submit the development plan, the former advocated the development of real-time news search based on key projects, and the latter focus on economic data and financial information. And this June, with the People's Daily Stock Co., Ltd. officially set up the search also first step online.　　This guoso.cn the "state search" of the domain name and the People's Daily goso.cn only one word of the difference, but also to feel the competitive meaning. It is noteworthy that before the outside pouring mobile to share the news, but the company set up a joint venture with Xinhua news But let people guess whether the co-operation is blown up.　　The People's daily told reporters yesterday that the possibility of cooperation is still large, Mr Wang once again at the end of July to visit the People's Daily top, the new round of negotiations continue. The mobile search market is still full of variables. Since the end of 2009, the National network television station CNTV announced the launch, and there have been China Post and Tom set up a joint venture to establish a consumer network platform, as well as the central bank's "super Net Silver" into the third party payment market. There are signs that the national team is stepping up the pace of the internet industry.　　And the People's daily and Xinhua's search strategy each aimed at different directions, the industry's evaluation is also different. "Compared to the overall internet search market, the mobile search market is still full of variables, which may be the opportunity for Xinhua and the move." Li told reporters she was not optimistic about the business prospects of people searching, because the existing competitive structure is too strong, depending on the size of the country can not easily change. "People's Web portal flow capacity is also passable, difficult to rely on its driving search business." Li also pointed out that the mobile search market in the domestic start time is not long. With the end of last year's 3G mobile phone terminals in China began to become popular, more and more with the Internet features of the advent of smartphones, only to promote the booming market. Analysys International data show that the second quarter of 2010, the domestic mobile search market by Baidu accounted for nearly one-third market share, followed by the appropriate search accounted for 17%, while Google slipped to 12% or so ranked third. "No one has a monopoly at the moment because everyone has the same starting line and has more opportunities for new entrants," he said. "Baidu search front faces double challenges for the current search engine boss Baidu, its face is not only a raging national team challenges, but also including the industry Sohu and Alibaba sudden challenges.　　How to maintain the existing market share, is becoming its top priority. Not long ago, Sohu announced that its Sogou business, with Alibaba and Yunfeng Fund, as well as Zhang Zhang Personal investment fund to set up a new search engine company, the two big it giants together to challenge Baidu's strong meaning.　　Eric analyst Jinneri that for search engines, shopping search requests have a very high commercial value, the cooperation between the two sides will gain a lot of advantages. And in the early years of the Google incident, the market is widely expected to move may disrupt the cooperation with Google and switch to Baidu. But the collaboration with Xinhua has shown that the move has shifted from a potential partner in the mobile search market to a competitor. Despite the current stage, the threat of competition is relatively minor.