Xinhua News Agency first declassified Premier Wen's behind-the-scenes story: two months in an exclusive interview

Xinhua News Agency for the first time to decrypt the story of Prime Minister Wen "asked" net friends Amoy two people's livelihood issues-interview Prime Minister planning two months participants 300 this is the central leadership for the first time to receive exclusive interviews with the domestic media, and text, pictures, video webcast. How did the Xinhua News agency organize the report?　　　　Reporters today interviewed Xinhua news Agency director Liu Siyang, asked him to describe "Xinhua exclusive interview with Premier Wen" from the brewing to the implementation of the behind-the-scenes story. Planning the topic took nearly two months, "Legal Evening News" (hereinafter referred to as "FW"): Before the Xinhua news agency exclusive interview with Premier Wen, the party and the country's leading leaders do not seem to have received exclusive interviews with the domestic media.　　How did the Xinhua news agency get the chance?　　Liu Siyang (hereinafter referred to as "Liu"): The interview with Premier Wen, from the beginning of the brewing to the implementation of nearly two months before and after.　　At the end of October, when we studied the first anniversary of the implementation of the package, we were thinking about a problem: The package has been in operation for nearly a year, China's response to the international financial crisis has been quick, the fist is heavy, the measures are accurate, the work is real, by the end of the year Such a big achievement, such an important time node, our report should be how to do? In the discussion, we put forward a series of reporting ideas, one of the ideas is an interview with Premier Wen Jiabao.　　　　Subsequently, we communicated with the parties concerned and obtained agreement. Interview reporter repeated audition for the feeling of FW: Many people are very curious, interview the Prime minister who is the reporter?　　Interview reporter is through "audition" or other methods selected? Liu: Interviewed reporters did not go through the "audition."　　We are very clear about our reporter's ability and level, there is no need to "audition".　　Interview Reporter is our Xinhua news agency Central News Interview Center Economic interview room director Zhao Cheng, he is a senior reporter, has long been engaged in economic news reports, familiar with economic issues, many times interviewed the central leadership of the activities, but also Xinhua news agency "Top ten reporters."　　Therefore, when the interview task is confirmed, we first thought of Zhao Cheng.　　FW: After choosing an interview with a journalist, did you train? Liu: Of course, his weakness is lack of "mirror" experience. Received an interview task, Zhao Cheng pressure is very big, afraid to play bad.　　Although there is no objection, but his pressure we can feel. In order to enable him to achieve the best in the interview, we deliberately arranged the audio and video department's professional moderator to communicate with him, to explain the points of attention, and repeated simulation of the scene to audition.　　　　The training relieved him of a lot of pressure, at least for the lights and lenses. "Q-meter" netizens Amoy out two problems FW: Zhao Cheng asked 17 questions, two of which are netizens questions?　　How are these two problems selected? Liu: Because this interview will be through the Xinhua language, pictures, video live, we estimate will arouse the high attention of netizens.　　In the interview, we should take into account the concerns of netizens. In order to collect the Netizen's question, the Xinhua net on 27th 10 o'clock in the morning, openly hangs out"Premier Wen Jiabao will receive an exclusive interview with the Xinhua News agency at 3 o'clock in the afternoon."　　Subsequently, Xinhua browse volume and thread rose rapidly.　　We found that users in the thread of the people's livelihood issues.　　The editors made a summary of the problems of the netizens, and finally formed two questions about the netizens ' concern to the Prime Minister.　　　　One is the house price, one is to relax the household registration limit and peasant laborer basic Endowment Insurance relation Trans-province transfer. 　　　Report 7 Kinds of text rolling external FW: How many people have been put into this interview? Liu: Exclusive interview with Premier Wen is a systematic project, involving editing, technology, marketing, logistics and many other aspects, directly indirect personnel should be more than 300 people.　　This interview is divided into front and rear two parts.　　In front of nearly 30 people, to Zhongnanhai as the core area, that is, the interview area, including text, pictures, video coverage of journalists and related staff; At the same time in the interview on the side of the lounge set up a working area, Xinhua and related technical personnel here for text, pictures, video live reports. There are more people in the rear.　　In order to ensure the smooth and safe live report, we set up an exclusive interview with Premier Wen Jiabao at the press center of Xinhua News agency, using 7 kinds of text, such as Chinese, English, French and Russian.　　　　In addition, the establishment of a studio, a number of seats live signal switching, the establishment of technical support interim command, on-site treatment of possible technical problems, and so on.　　　The impact of network traffic is daily four times times FW: This interview with the attention of netizens how?　　Liu: Our statistical results show that from 27th 10 o'clock in the morning Xinhua issued a notice until the end of the interview, Xinhua peak traffic to reach 60G, is daily 4 times times, Web browsing volume reached 178 million.　　In addition, the data also shows that a total of more than 500 domestic and foreign media reprinted or linked the live interview, 31 provinces and cities and the world more than 50 countries, regions, more than 70,000 users to participate in the discussion, more than 10,000 users to post. Xinhua said that Premier Wen Jiabao accepted an exclusive interview with the Xinhua news agency as an accurate, successful and informative exchange and dialogue, opening up a new channel for the party and state leaders to communicate with the public, which is of great significance for enhancing the Government's image and increasing the public affairs. Also promote the network communication and interaction of this new form of communication to mainstream.