Xinjiang electric Business "double 12" do not talk about performance only talk about individuality

Asian Heart Network News (reporter Wang Mei reported) 2012 "Double 12" promotional activities, Taobao led by the electric dealers are trying to circumvent the discount, sales data These keywords, and then to the online shopping feast as a new http://www.aliyun.com/zixun/aggregation/ 36284.html "The experimental plot of the > Marketing model.

December 13, Taobao public relations Zhao Jingpeng told reporters in the telephone, this year, "double 12" unique, Taobao platform a total of 1.1 million business registration participation activities, more than tens of millions of merchandise, the scale of more than this year's "Double 11". But Taobao is particularly low-key and has not announced any sales performance.

Ali Group Research Center published the annual research report also that "to scale" has become the network business development in the past, "beauty" model will become an important feature of information business society and the general trend. According to the data released by Taobao, as at 14 o'clock 12th, in all "Double 12" sold sellers, the total number of small and medium-sized sellers more than 80%.

And for this change, as Xinjiang's electricity trader also very agree. Face "Double 12" such net buys revelry, Silk Road treasure flagship store manager Deng Jing than last year more calm. Although her shop in the last year "double 12" hit a day of 5.42 million Yuan performance, and received the second place of food sales, this year, "Double 11" turnover reached more than 4 million yuan. But her current sales target is more than just a low price impulse. She believes that the "double 12" is more inclined to ordinary business of the normal marketing, in the deliberate avoidance of price elements of consumer stimulation.

At the same time, Taobao in the "double 12" period also established a "sweep of goods team" for Friends "group" shopping. "Players" can be mutually recommended products, share discount information, sign in and share merchandise can also receive red envelopes or virtual gold coins.