Xinjiang re-push electronic commerce to build "electric quotient" science and Technology Park

In the developed countries in Europe and America, 60% of small enterprises, 80% of medium-sized Enterprises, more than 90% of large enterprises are using the Internet to carry out business activities. An indisputable fact is that with the acceleration of economic globalization, e-commerce "trade" began to become the focus of the market competition. June 29, the Xinjiang Electronic Commerce Science and Technology Park was formally established in the Urumqi high-tech development zone. In the future, Xinjiang rich agricultural husbandry, fruit and other characteristics of products will be closer to the mainland and the Central Asian market through E-commerce platform distance.


　　


"We want to gather 100 kinds of e-commerce services enterprises in the development, to promote more than 5,000 enterprises to carry out E-commerce application business." To the park as the center, the establishment of Xinjiang E-commerce Industry Technology Alliance, radiation driven from the base, processing to sell the industrial chain of benign interaction and integration development, to achieve annual sales revenue of 2 billion yuan. "Xinjiang Fruit Industry Co., Ltd. Deputy general manager Yang Yongxiang said.


　　　


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Xinjiang Electronic Commerce is in the primary stage


　　


Xinjiang has the development of e-commerce resources and location advantages, but at present, only 33.6% of enterprises in the region to carry out a shallow level of e-commerce applications, in-depth to online procurement and sales and other transactions of enterprises less than 10%. This makes the autonomous Region business Office E-commerce and information technology Yangdongxhe appear very anxious, Xinjiang is in the primary stage of E-commerce use, the number of E-commerce service enterprises in Xinjiang only more than 200, the general size of small, weak service capabilities, and the ability to survive, service and innovation is weak.


　　


in fact, Xinjiang enterprises not only low e-commerce penetration, the ability to use E-commerce is not high, but also in the initial stage of E-commerce development. At the same time, the innovation consciousness, the impetus and the pressure insufficiency, also restricts the Xinjiang electronic commerce development. For example, some enterprises said "to carry out E-commerce is a big business", and some enterprises that the company's industry is not suitable for e-commerce sales.


　　


industry insiders said that little understanding of e-commerce, no development will, lack of professional talent and funds, which is caused by the current enterprises in Xinjiang E-commerce awareness and application of the degree is lower than the national level of one of the reasons.


　　


Obviously, to solve the problems existing in the development of E-commerce, we need a kind of park which can gather all kinds of resources and be able to explore and innovate in a certain scope. "and the construction and development of E-commerce Science and Technology park in Xinjiang imminent." "Wu City high-tech zone (new urban area) North District Science and Technology Park management office director Yang Yi said."


　　


Yang Ning believes that e-commerce industry will accelerate the development of a new model of industrial park. He said that the industrial park in developed cities has entered the stage of rapid development. The current industrial base of the park market shows strong market demand, many regions will develop High-tech industries, innovative industries, E-commerce industry as a catalytic economic transformation of the important strategic measures to open up new industrial parks, not only to make a city industry to the depth of development, And can make an industrial park to create greater economic and social benefits.


　　


"e-commerce can introduce the various elements of economic development in Xinjiang, it is very suitable for the development of trade and commerce in Xinjiang, and vigorously develop new industry of E-commerce, is the strategic choice of Xinjiang leaping development." Changhi, vice president of the autonomous region, said at the conference on the construction of e-commerce science and Technology Park in Xinjiang, E-commerce is not only a new type of business, but also a strategic emerging industry, with huge expansion space. With the information technology revolution, electronic commerce through various means, break through the space-time limit, reduce the transaction cost, realize the transaction electronic, the trade globalization, the operation efficiency, the transaction is transparent, the operation is convenient, has become the effective means to change the commercial development environment, to enhance the trade function upgrade, to win the global resource


　　


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the development potential of e-commerce in Xinjiang is enormous


　　


"In order to do a good job in Xinjiang E-commerce development top-level design, the business sector will formulate the" Xinjiang E-commerce "Twelve-Five" development plan. Yangdongxhe said that at present, the overall development of e-commerce in Xinjiang is relatively small, but with a certain basis, and the whole Xinjiang network consumption of the rapid growth of the momentum and expansion of consumption requirements are not suitable. Various departments at all levels to promote the brand promotion of electric enterprises, warehousing and logistics facilities construction, personnel training, financing and other aspects of increased support, as soon as possible to study the introduction of policy measures for the development of E-commerce to create a good atmosphere.


　　


Similarly, Zhang Zhouping, senior analyst at the China Electronic Commerce Research Center, believes that E-commerce is becoming a new economic growth point, creating new markets and new forms of employment. With more and more SMEs involved in e-commerce, the market demand for electric business professionals increased, E-commerce created direct employment opportunities will continue to grow. At the same time, the electronic commerce derives from the third party trustee, the network model and so on the new profession, the electric business development will drive the related industry linkage development.


　　


in the view of Yang Ning, as an electronic commerce industry incubator base, Xinjiang E-commerce Science and Technology Park project will be involved in network business, network goods, including brand, design, processing, logistics, financing, training and other fields, can be described as providing a new professional market operation mode.


　　


he believes that with the expansion of E-commerce users and the increasing level of per capita income in urban and rural areas, as well as the growth of the internet age of the younger generation gradually become the main consumer, E-commerce market has a huge demographic dividend and market increase, the next decade E-commerce industry will maintain a high growth rate.


　　


Currently, the construction of 160 acres of Xinjiang E-commerce Entrepreneurial Park, Xinjiang, the first agricultural products (000061, shares bar) E-commerce training base and entrepreneurial park. Plan three years for Xinjiang to train qualified network marketing planning, Management and operation of senior talent 1000 people, 5000 operators. More importantly, to assist relevant departments to open E-commerce model village, demonstration city and so on. In the solution of agricultural products "difficult to sell", to promote social employment, promote industrial development and other aspects to make contributions.


　　


It is understood that at present, the application of E-commerce has become an important factor in determining the international competitiveness of enterprises, the total scale is also changing, and affect the future business development model. With the increasingly electronic business activities in the world, any enterprise needs the talents of E-commerce, in the face of the development and change of e-commerce, the shortage of e-commerce talent is facing serious challenges.


　　


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to promote the development of characteristic agriculture with electronic commerce


　　


Rimini, the battle has begun. Reporter in the planning of 540 acres of Xinjiang E-commerce Science and Technology Park to see, the project is divided into the Xinjiang characteristics of fruit products refined deep processing construction (240 mu), Xinjiang E-commerce Entrepreneurial Park construction project (160 mu), Xinjiang fruit industry characteristics of forest and fruit logistics distribution Total warehouse construction project (150 mu) three-phase development and construction projects. Has formed a set of forest and fruit products refined deep-processing, E-commerce, logistics and distribution of integrated construction pattern, "inline base, outreach market" two-way extension of the industrial chain.


　　


to this end, long engaged in e-commerce business market expansion of the work of some operators that the newly completed E-commerce Science and Technology Park, as the Internet and traditional business effective combination of products, it can be seen as a new professional market model, will be the whole of Xinjiang E-commerce development and upgrade, Play a positive and effective role in promoting.


　　


in fact, last July, the collection of Xinjiang dried fruits, fresh fruit, national jewelry, handicrafts and other merchandise characteristics of "Xinjiang Pavilion" officially online taobao, "Xinjiang Pavilion" was positioned as "Xinjiang special Specialty City", to Xinjiang Forest and fruit industry, the region of dried fruit, fresh fruit as the main sales products, and to Xinjiang, the national jewelry, Handicraft supplement, sales of Xinjiang national cultural products.


　　


Taobao President Jiangpeng said, in accordance with the Xinjiang network to promote the demand for development, Taobao on the "Characteristics of China" project team research and issued a series of support for Xinjiang electric business development preferential policies. such as the establishment of "Xinjiang Pavilion" for Xinjiang special specialty City, set Xinjiang dried fruit, fresh fruit, national jewelry, handicrafts and other integrated operations, and with Xinjiang Fruit Group, the autonomous Region supply and marketing schools to establish Taobao university Xinjiang cooperation institutions, for the Xinjiang electric business to cultivate talents, for the development of E-commerce in Xinjiang to provide talent, Logistics distribution system and technology research and development, such as a strong service support system.


　　


Jiangpeng introduced, in the first half of 2012, Xinjiang merchandise turnover of 618 million yuan, only Xinjiang buyers total turnover of 135 million yuan. Xinjiang has a large expansion space of the fresh fruit market, fresh fruit in the last year's market size around 200 million yuan, each year to maintain a 120% of high-speed growth. Xinjiang fruit variety is rich, the quality is fine, but because the transportation distance, greatly restricts the Xinjiang fresh fruit development, believed in the future through Xinjiang logistics business promotion, this field will have the broad market.


　　


Yang Ning believes that E-commerce is a mature and fully penetrated the market, E-commerce will become extremely large, while expanding the Internet economic form. They are optimistic that Xinjiang has more than 8 million Internet users, accounting for about 40% of the entire population, higher than the national average. All these have built a good environment for the application of e-commerce in Xinjiang. In addition, many enterprises are optimistic that Xinjiang is the east of the bridgehead of the West, has to carry out the Central Asian and CIS countries and logistics advantages of business dealings.


　　


for each enterprise, in the expansion of Xinjiang in the western region of foreign trade leading position and advantages, enterprises need to rely on e-commerce to improve business efficiency, reduce transaction cost risk, pay attention to the application of Third-party platform to carry out network sales.