Xinsheng: Do not blindly apply for the new generic top-level domain

Xie recently, the Chinese Internet Association convened a new generic top-level domain name (gTLD) seminar, the participants generally believe that the new GTLD for enterprises to protect their own brands, expand the international impact is an important opportunity, but the application of new GTLD face complex process, technical and financial threshold is high, difficult to weigh the benefits and risks,　　It is difficult for enterprises to comprehensively grasp the pros and cons of the new gtld. Xinsheng, an inspector of the Ministry of Industry and Information technology, said at the meeting that the new gTLD project involves brand protection and business innovation, and is closely related to Internet infrastructure management, but the application and operation of new gtld is not easy, and requires concerted efforts by all parties to create conditions. He made three comments on the application and operation of the new gtld: first, enterprises should fully do a good job of the feasibility demonstration of the new gTLD application. Applying for a top-level domain is a complex, high input project, in addition to the 185,000-dollar application fee and ready to apply for the tender, the applicant should also do a good job in the complaint/litigation, background operation system Construction, registration data backup, registration data security and long-term business development plan, such as a number of work, top-level domain application is full of risks.　　I hope our enterprises in the new gTLD to participate in the application of comprehensive consideration, prudent decision-making, not blindly on the horse. Second, in order to fully understand the situation, do a good job of domain name management policy Research and to participate in the new gTLD program for our enterprises to provide services to promote the healthy and orderly development of the domain name market, I hope that enterprises in the submission of new gTLD before the Ministry of Industry and Information technology, The top-level domain applications involving social public interest should be well communicated and prepared in advance.　　If an endorsement system is applied to the top-level domain names in accordance with the application rules, the applicant shall be subject to the approval of the competent authority of the central government before submitting the application to ICANN. Third, the enterprise that obtains the top-level domain to carry on the top-level domain operation service in the territory, should according to "China Internet Domain Name management method" and so on law and Regulations request, completes the related qualification application, the Registration policy report prepares and so on the work, accepts the competent department the unified management.