Xiu Shui Online Mall encountered "Dystocia": Still in the development stage

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Commercial News (reporter Chen Jing) "China's first foreign-related market" Silk Street investment 200 million yuan to build the show water online shopping mall did not as the September online. Reporter learned yesterday, up to now, Xiu Shui Online mall is still in the development phase, the specific online time has not been finalized.

At the first Beijing Fair, the Silk Street announced that it would build an online shop. According to the cooperation Agreement, China Network Library will be responsible for the construction and maintenance of the technology platform of Xiu Shui Online Mall. Silk Street E-commerce Co., Ltd. is mainly responsible for investment, service and coordination and other operational management. In addition, in the Silk Street 200 million yuan investment, in addition to 100 million yuan for online shopping malls to build and operate outside, the other 100 million yuan will be as "first pay" fund.

Silk Street built online shop by the industry as a general trend. Since last year, the retail sector has been in a slump, influenced by macroeconomic conditions. Meanwhile, the economic situation in some European regions is not optimistic, which is a blow to the Silk Street, which relies mainly on foreign tourists. At this time, the construction of online shopping mall, is to expand sales channels of a performance.

Silk Street's march on the line may not be as smooth as expected. Reporters yesterday from the Silk Street to understand that, due to the online mall function module adjustment, personnel changes and other reasons, Xiu Shui Online mall failed to debut in September. Yangfangkun, deputy general manager of Beijing Silk Street Electronic Commerce Co., Ltd. said, "It is the company's strategic deployment to put the electrical business in a bit later, and we are making a series of adjustments and improvements to our strategy."

It is noteworthy that, although the development of water E-commerce platform has been for several months, but Beijing show Water Online mall general Manager position is still vacant. In the opinion of industry experts, the loss of the general manager will have an impact on the development direction of the enterprise. In this respect, Yangfangkun said, Silk Street E-commerce will continue to outstanding talent to throw Olive branch, a huge fortune to attract talented people to join.

In fact, the rapid development of domestic online shopping market, has become the future trend of development, traditional enterprises have net to seize market share. However, although the electric business development is in full swing, but the traditional retail enterprise net and mature electric quotient gap is obvious. Prior to that, Malaysia's largest retailer Parkson's electric power network, the operation of several months after the mere formality.

Raiyang, secretary general of the Beijing Business Economics Society, said that the traditional enterprises in the field of E-commerce, can not just consider to do a website, but need to reorganize the entire internal flow of the enterprise, customer-oriented service system, establish a new connection with suppliers and business integration methods. It is difficult to build a perfect system, and the time period is relatively long.

In Raiyang's view, E-commerce platform is different from the ordinary Web site, but a complete system, development will face a lot of technical problems. Enterprises need to go through a comprehensive, systematic planning to start the preparation of the program, otherwise the effect may not be ideal, the adjustment of the difficulty is very large.

Data show that China's network library mainly through the creation of integrated E-commerce service platform for entity enterprises to provide single goods e-commerce transaction services. At present, the country nearly 300,000 enterprises to provide basic e-commerce services, and with more than 600 well-known traditional enterprises to build a single e-commerce trading platform.