Windows XP, once the most popular desktop operating system in it history, is finally leaving the stage of history after 13 years in service. On April 8, Microsoft announced that it would officially stop its support services for XP, this means that, in the second Tuesday of each month, the Windows Update patch that Microsoft pushes to the user will no longer appear on the XP user's computer, and the unprotected "veteran" can be said to have been completely abandoned by Microsoft.
According to Microsoft's introduction, after April 8, Microsoft will stop providing XP with new security upgrades, unsecured patches, free or paid support, and online technology content updates, which means that computers that are still running XP in the future will be more vulnerable to security risks and viruses.
In fact, from Microsoft, the termination of Windows XP services to support Microsoft has a lot of reasons, such as XP has been for users for 13 years, it has not been up to the needs of most users, and Microsoft after XP has launched several generations of operating systems, legally speaking, The user himself, when installing XP, had agreed to "Microsoft owns and retains the right to stop such services", "any damage caused by the use or inability to use the software, including but not limited to loss of business profits, business interruption, loss of business information or other pecuniary loss, Microsoft is not responsible for the terms and conditions, plus, even if Microsoft, there are third-party security software companies to provide free services to XP.
But no matter how good Microsoft's reasons are, the cessation of support for Windows XP Services has hurt countless people who value XP users, the operating system is so successful that 13 years later, 10% of users around the world are using it, pirating users and not taking care of them. And still use the user will inevitably arrive unfair, for software patching is also a kind of after-sales service, how to say stop on the stop? Is it possible for users to use their lifetime is not a company's pride?
Windows XP is by far the most successful operating system in terms of user loyalty, but it is a failed product in Microsoft's monopolistic market position and its business model of selling in generational versions. Since the 80 's, Microsoft has made the so-called "Wintel Alliance" with Intel to suck gold in the PC market. Intel's CPU and Microsoft's operating system promote each other, constantly upgrading, so that users have to follow the wintel rhythm of the budget, two monopoly giants are constantly in the new product sales to grab huge profits.
The essence of "Wintel alliance" is to drive consumption by constantly creating demand.
But the success of XP has somehow cracked the Wintel alliance's upgrade spell, an XP that is enough to meet most of the needs of ordinary users, and they do not need to put a budget on the new operating system. The more users who use XP, the less the new operating system users, and the less money Microsoft makes. The same is true with Intel, where the user's obsession with an older operating system means that old PCs and chips still meet their needs, hampering the sale of new products.
XP is not an accident, it predicts the post-PC era Wintel face a dilemma, that is, in the original model and environment has been difficult to create a strong demand to drive consumption, they can not persuade users in the CPU, operating system "enough" and "adequate" to put the new budget, Wintel has become his biggest enemy, the next generation of products to succeed is not to defeat competitors, but to defeat their previous generation of products.
The better you do now, the more you will fail in the future. The dilemma in XP bodes well for Microsoft's huge defeat after the advent of the mobile internet era. In the era of PC just flourishing, Microsoft has achieved great success by Wintel mode with technology progress, but this kind of success is not based on the user as the core. But after the internet era, the rules of the game suddenly changed, the user became all around the core, free became king, Google and Apple became the most successful technology companies, they developed a free operating system at least on the mobile side has replaced Microsoft's monopoly position.
No need to criticize Microsoft transformation slow, ship big turn difficult, month full of loss, the flower is full of Xie is universal truth, in the new era before wrestling more than Microsoft, there are Intel, Nokia, Kodak and other old giants. The question before us is, how does Microsoft go in the future, does it have the courage to run its own life?
At the developers ' conference in early April, Microsoft announced that manufacturers of devices based on Windows Phone and windows, with a screen size of less than 9-inch tablets, would not need to pay license fees. This is a major shift, but it's not a tough decision for Microsoft, because Microsoft has no market share in the devices involved. Does it have the courage to extend the change of business model to the PC field? Not necessarily free, as we all know, now the traditional PC licensing business is still Microsoft's cash cow, but we all know that this model is not the future trend. I'm afraid it's too late to Grand the reform.