Xu Chang's failure introspection: Chinese entrepreneur, you must run quickly!

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"Pop" has been launched for five months, the point of the advent of nearly two years, they were launched by Xu Chang, now the fate is different.

The father of the domestic light blogger summed up the experience of a bit of failure, acknowledging that the "pop" transition was designed to explore more opportunities in the mobile Internet and to analyze the opportunities for products in the mobile internet era, including dots and watercress, from the perspective of me and myself.

In the article, Xu Chang that the mobile Internet, despite its opportunities, is fraught with challenges, saying:

Mobile Internet no miracle. It may take us four or five years or even seven or eight years to create the next great company.

The article is from the February 13 issue of the "entrepreneur" magazine, Tech2ipo the article has been abridged.

From last year I found it was not a good place to copy PC-side products to the mobile Internet.

The biggest problem with Facebook when it comes to the market is how to move? later it acquired Instagram. Tencent Micro-letter a launch, download quickly catch up with QQ2012. By last May or June, I had thought it through, and the end of the PC was like the Titanic entering the water, the bow had sunk, and it could glide for a while, but when it really broke, it was just for a moment.

The taste of mobile internet users and the taste of PC end users has been completely different. To this day I can say with certainty that you will not have a chance if you have not made the PC Internet yet. PC-side "Gao Shuai Fu" are also faced with the same problem: if the two or three years can not find the right breakthrough, it will be over.

What is a good product? I've been reading Freud's book recently, and the philosophical concepts he mentioned about me, ego, and super me seem to apply to the product as well.

For example, super-I products, they help you work, let you live outside the work to better life, which is beyond the human instinct to demand. A real good product is to meet the needs of my people.

Large companies can do super I-type products, small companies do not have my type of products difficult to form Word-of-mouth.

So I do "pa", just want to make it simple and interesting, do not engage in the PC Internet complex. Product simple and powerful these two seemingly contradictory, but you should pay attention to contradictory unity of opposites. Ensure that the product is simple and the product function must be strong. Micro-letters, search engines are simple, but they are very powerful.

PA is one of my products. Now if I recall something wrong, the root cause is that "light blog" is a super product.

The point of users concerned about art, architecture, fashion, which has risen to the aesthetic level, is a super demand. It's like there are movies and books on the watercress, but can we judge that watercress is a mass product? It aims only at the literary youth group, which is also a niche product.

Watercress, light blog are super I pursue, so not long, and micro Bo is like a person's clothing, food, housing, line.

In 2011, when the market was very hot, many companies get a round or even B round of financing, they prematurely think their products are no problem, many people take money to start operation, promotion, recruitment, start to focus on conversion rate, and even adjust the UI. But they don't realize that if the product itself doesn't work, the adjustment is useless. I have made the same mistake.

Entrepreneurship is usually divided into three steps, product, market, business model.

The question is how to expand market share? How to get more users? In the future market homogenization products will be more and more, your share is still able to maintain the first? We have to put it in the market to verify that the process is fraught with risks because there are always people who want to subvert you. In China now in the entrepreneurial environment, you have to run quickly.

Jobs has also said that entrepreneurship is a line of points.

Mobile Internet no miracle. It may take us four or five years or even seven or eight years to create the next great company. At the moment, we can enjoy the childhood of entrepreneurship. All men have a fixed destiny, and there are variables and destinies.