Xu Cochang to broaden marketing channels Zhuhai's richest man will drink alcoholic drinks

Every reporter Sun Jiasha from shanghai alcoholic Drinks (000799, closing price 9.61 yuan) announced today that the company has with the Zhuhai Tower Xin Industrial Co., Ltd., chairman Li Jiankang on the hole in the liquor series of alcoholic drinks business licensing negotiations, is about to sign. Lee Health is Zhuhai's richest man, oil tycoon, in the 2008 Hurun Rich list to 1.5 billion Yuan wealth list No. 650.　　And after contact with Lee Health, Xu Cochang will clearly realize the desire to broaden the marketing channels of alcoholic liquor. Xu Cochang from Wu Liang Ye, by the Imperial Company "Si Gu village" in charge of alcoholic drinks, face a lot of challenges. April 2, was single-handedly blending out the "national cellar 1573" alcoholic drink chief engineer, deputy general manager Wu Xiaoping resigned, the industry attention. But Xu Cochang soon introduced the national liquor and processed food quality Supervision and inspection center, the two sides signed a technical service contract, work together to build alcoholic liquor quality assurance system.　　At that time, the industry evaluation said, "Alcoholic drinks walked a national judges, but introduced a national team." The bigger challenge comes from the market, and Xu Cochang is clearly not indifferent to the declining market share of alcoholic beverages. Alcoholic drinks set a sales target of 600 million yuan this year, and plan to achieve a sales target of 2 billion yuan in 5 years. Set a huge goal at the same time, Xu Cochang has repeatedly said: "Dealers to join the first premise of alcoholic drinks, is not to dismantle the Taiwan Wuliangye." "This time, Xu Cochang to Zhuhai's richest man Li Health, two people have known in the early years, Lee Health Management petrochemical Business, master the oil industry sales channels."　　Alcoholic drinks confirmed today, the company has been contacted with Lee Health, but the two sides have not formally signed a cooperation agreement, the company's secretary Zhang Juping told reporters, follow-up will also be further notice of the progress of bilateral cooperation. At present, alcoholic drinks and Lee Health is in the hole to hide alcoholic liquor products business licensing issues to negotiate, earlier, there has been news that Lee Health will buy a hole in the possession of alcoholic drinks ten years of operation rights, but alcoholic drinks today, the two sides of specific cooperation, cooperation products, the management of the life span has not been formally determined, But alcoholic drinks still believe that the relevant cooperation agreement will be formally signed in the near future.