Xu Deng: Nine ways to judge a website's advertising value and traffic

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Playing internet advertising has a few years, every day a lot of advertising companies to promote advertising, some of these resources are good, but most of them are to cheat money, but also eat a lot of losses, here I Xu Deng and everyone to share their own internet advertising experience. This is just a debunk of what the advertising company says is the so-called station.

1, the site Alexa, Chinarank rankings.

Although Alexa can cheat, if the Alexa traffic is not high, you can be eliminated.

2, has not been Google SiteLink.

By Google SiteLink Station is required certain conditions, such as: to be in a specific search term first, the internal structure is clear, the user's behavior. and a key word needs long-term steady first, general new station, grassroots station is not up to this effect, no sitelink can be directly eliminated by us.

3, the quality of links.

Links with the site of the website of the PR, Alexa, and so on, here also pay attention to the chain station is the channel page, some of the war channel page flow is not high, happy to change links with others.

4, the station advertisement quality.

Usually high flow, well-known sites, usually picture ads are brand advertising, or direct delivery of a product or service ads. If a site of the picture ads are Google, Baidu and other alliance ads, then your careful consideration, generally only those small webmaster, or low traffic stations, in order to facilitate the advertising management, to do the alliance ads. If a station put on what rely on you, QQ lottery and other deceptive advertising, you can not hesitate to refuse.

5, the number of sites on the server.

Typically, stations with tens of thousands of IPs are using a stand-alone server, and if there are multiple sites on the site (not one site or multiple domain names), such sites can also be kicked out. Remember the 7 August, a navigation website advertising agency and I talk about a domestic navigation network ads, before listening to friends said the effect of the navigation station is good, and advertisers say that the daily traffic for millions, according to my query, the station's PR for the 7,alexa ranking of more than 400, alone to see this data is very good, and the text chain advertising price of more than 3w January, considered the next, but the effect is not obvious. Later, The Advertiser recommended to me a healthy type of Web site, a text chain of 8000 yuan/month, the station domain name long and not good to remember, and PR, Alexa ranked very poor, the site pattern is not satisfactory, but also boast that the effect is very good, I hereby query the station on the number of servers on the site, do not check do not know, a check scare! Change the server has more than 10 sites, before doing that navigation station is also above, a day IP million site server how will support 10 stations, the original advertisers think we are SB, good money to earn. Here I also do not specify the navigation station, and then deliberately checked the navigation station, has been Baidu blocked, was scolded as Li Ghost, I believe many webmaster friends already know which is.

6, Domain name registration time, and site history.

The website domain name registration time, renewal life, and the site history under the domain name. Domain name registration time can be through the WHOIS query, the history of the site through http://www.archive.org/web/web.php query. Those who want to make normal stations of the general site is a one-time registration of a few years, and the site will not arbitrarily change the type.

7, update speed, snapshot time and user active degree.

Query the site update speed and Baidu snapshot time, update the slow speed is certainly lazy webmaster or small webmaster, content Nothing update, users will go to see every day, search engines will not pay attention every day, update the snapshot time. User's activity is usually for the interactive website (such as forum, etc.), you can view the number of registered users, Daily post volume.

8, Google information, Baidu News.

Through Baidu News and Google information can query the station (or software, etc.) has not been media attention, and the popularity of the Internet. For example: Recently, a peer-to-peer movie player called the Bo Tiger contacted the author, text chain ads for more than 1w, check Baidu News is a bit, but check the results of Google News is 0, and the advertising company said there are millions of of online users, then the author inquires about PPLive news, A news to the author's Eyes Wide-"pplive during the National Day online users Break 600w", and pplive the same advertising far more than this price. And the well-known qvod before the picture ads also as long as 4000 yuan, so I conclude that the flow of Bobo Tiger, advertising value are very serious moisture.

9. Google Trends. Compare with Google Trends and similar well-known websites.

This approach is best compared to some well-known web site advertising value. For example: Compare Youku,ku6,youku traffic is undoubtedly ku6 many times, but the price will not be many times worse, you will choose where to put ads?

The above nine methods is that I query the site (or software) is a large flow, and advertising value of the basic method of judgment, may be omitted, welcomed the Exchange qq:59543742 Blog:www.bestxu.com.