Xu Dongjian intends to change the Han King from 4 aspects

Absrtact: Han Wang Xu Dong a series of adjustments to the Han Wang company has been launched. From 2014 onwards, the company was split into separate wholly owned subsidiaries. From the feedback of the capital market, the company's winter seems to have passed, beginning to close to the stock of the Han King Xu Dong

A series of adjustments to the Hanwang company have been launched. From 2014 onwards, the company was split into separate wholly owned subsidiaries. From the feedback of the capital market, the company's winter seems to be over, beginning to be close to the level of the stock when it was first released. What is the future of this company? Rui Observation exclusive interview with the Han Wang Science and Technology executive Vice President, Han Wang Quintessence general manager Xu Dongjian, hope to find the answer.

Han Wang is one of the wholly owned subsidiary of Han King, this subsidiary includes the E-pen, E-books, Han Wang Pen and other business, accounting for nearly half of the company's revenue. To a certain extent, this subsidiary determines the success or failure of the entire Han king. For the company's existing business, Xu Dongjian has made a series of adjustments:

1, introduce the concept of the fan economy

Within Han Wang, Xu Dongjian first introduced the concept of the fan economy. 2014, the Han Wang Quintessence marketing department planned to set up a "consumer voice club", through the official website and offline activities of the form and user communication.

Prior to this, Han Wang and users of the main means of communication is based on after-sales service. Xu Dongjian stressed that this model must be changed, the fan economy means a potential two times consumption.

2, retail channels of electronic business

Xu Dong mainly did 2 things. 1 is to obtain more power platform support, such as Jingdong, when, the cat, Ison. According to the Han Wang insiders, including only the goods will be included in the platform, but also within their consideration.

Another thing is to rearrange the product line. Under the leadership of Xu Dongjian, Han Wang has made a new plan for the products, and has launched a special electrical business product. Xu Dongjian said that the web-based shopping model is bound to become mainstream, so the channel change is imperative.

3, cut down on the paper books category

Although companies including Amazon are also actively laying out the Chinese e-book market, Xu Dongjian's judgment on the market is that the paper market is difficult because the "hardware + content" model has not been developed.

Therefore, for this market, Han Wang is more defensive. In the past, the Han Wang electric paper book has four series of 30 kinds of electric paper books, in accordance with Xu Dong plan, the type of paper books will be reduced to several. In fact, not only the paper books, e-pen, Han Wang Pen, text Wang these three categories of products have been combed the internal models, cut off some repetitive features, poor sales of products.

4, education is the key

The fields of education and government are two major sources of profit for Han Wang's quintessence. Among them, E pen now mainly consider the translation of English language, the future Han Wang will consider into Japanese, Korean and other more subdivided, minority education market. High school and college students are the main users of this market.

E-Pen Business is the largest source of income for the quintessence of Han Wang. In addition, income from the government sector is also an important source of Han King.

Related introduction:

In 2014, Hanwang was split into a wholly owned subsidiary and appointed president to each subsidiary. The new company is broadly divided into two categories, one is regarded as the foundation of the Han King, shouldering the responsibility of the normal operation of the Han King. The other is emerging projects, representing the new profit point of Hanwang.

The first type of typical representative is the quintessence of the Han King, this subsidiary includes the E-pen, E-books, Han Wang Pen and other business, occupy nearly half of the company's revenue. In addition, face recognition related to the business has been set up a separate subsidiary.

The second category of emerging projects, there are roughly such a few, air purification projects, including haze table, air purifier and so on. Safe CITY, etc.