Xu Guang talk about one of network promotion: large website SEO

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Because I have long-term liability SEO part of the work, and because of SEO and gradually responsible for network promotion, so this series of experience sharing also from the SEO start it. Believe that see this text of the person, should most have been in the major SEO forum to find SEO tutorials, turned over the SEO case, often because of the one or two word ranking slightly change and bile gland hormone secretion, mood instability, heartbeat acceleration, mind enlightenment. To tell you the truth, I've met this kind of thing, but we're not so nervous. In the enterprise honest do seo people, there is no need for SEO services because of the company and worry that they have been harmonious off, the boss most know that the company mainly rely on SEO services to do outside the chain, even if the company can provide optimization in the station, as well as within the inside of you know the insider. Pull far, or honest talk about large-scale site SEO bar.

Keyword analysis

When it comes to large web site SEO, many people can first think of keyword analysis, but then a keyword analysis, thinking some digress, big talk about long tail words.

Brand words: Many people's Congress talk about the long tail keyword, think long tail keyword is the whole station SEO most important one ring, and the website brand keyword put in the final analysis. Xu Guang that this kind of thinking completely ignores the influence of the brand. Brand Word is the most important site SEO, otherwise the enterprise put a lot of human and material resources to create a brand image is not wasted? Medium Web site said long tail Word is the most significant, no matter what the big website.

Key keywords: Here The key keywords include a wide range, including the relevant hot keyword, the traditional high search volume keyword. This kind of keyword optimization when most need to fixed columns, topics and so to get a better ranking.

Long tail Keywords: long tail keywords believe that everyone is very clear, anyway, most of the examples of SEO, tutorials God horse is about this.

Page, code optimization

The reason for the two content and together, it is because these two have always been the traditional SEO tutorial focused on the object, a moment to speak Deion, a moment to say keywords, a will say title, the three said the very mysterious. More and more people stressed the importance of fervent, H1 how good, in fact, it is so difficult? These two years designers have put some of the key points of SEO, design time perfect application. It is the title and Deion of the length of the control not too long, JS, I and other search engines can not identify the code to filter out is also necessary.

Navigation page Design

This part of the content is very important, navigation design is good or bad, related to the content of the site collection efficiency. In the spider's Daily index, there is evidence that the spider index is not unrestricted, most of the time, Baidu Crawler follow the rules of the three-tier index, that is, from the first page along a link index two times, so the design of the navigation related to the page collection speed. General search engine optimization guidelines require all pages to be accessible through a link, but it is recommended that all new content can be accessed through more than 2 paths, through 2 clicks within a link. Here, the portal production topic is based on this consideration, and the e-Commerce class site classification list is also based on this consideration. I have been in a recruitment website responsible for network promotion work, which established a popular position navigation system is based on this consideration, and later, this navigation has been a number of competitors to imitate, because this kind of navigation in the design, fully take into account the index navigation, key keyword rankings, such as multiple SEO factors.

Construction of the outer chain

This part mainly relies on the website cooperation, the website cooperation also has the important significance to the SEO. SEO implementation process, the first to do keyword analysis, and finally to do keyword analysis, the first step is to find the target keyword, the last step is to find the key words to be optimized, continue to optimize, or create new content, or make the corresponding topic.