Xu Haojan: Internationalization has four ways soft power determines success or failure

China's top 500 companies issued and China's largest enterprises summit in the crisis era after September 5, China's corporate Globalization Road Forum. The picture is Xu Haojan, senior vice president of Far East Holding group.　　(Photo source: Sina Finance and Economics Liang) 2010 China Enterprises issued the top 500 and China Enterprise summit after the September 5 crisis era Chinese Enterprises Globalization Road Forum, the Far East Holding Group senior vice President Xu Haojan spoke. Xu Haojan: I very much agree with the total road to Rome, the internationalization of Chinese enterprises to four kinds of paths, we can think, the first way international purchase and, typically, is the model of Geely, including the previous association of models, even including TCL model, this is the international mergers and acquisitions model. The second model is the overseas business expansion model, such as ZTE, Huawei and so on. The third mode is 31, the model of the construction field is also a kind of infiltration mode. 31 including Haier, Hisense is this mode. The fourth model is more idealistic, called the leap-forward model, this model now has more problems, including Changhong, a business is often likened to a tree, the strategy is the trunk, the tactic is the branch, the brand is the leaves, corporate culture is the root, profit is the fruit, this tree in China to live very well, It must mean moving to other latitude and longitude other countries and regions still live well, in China, excellent enterprises may not be suitable for foreign governors, but also in China generally not very good enterprises in foreign countries can also find a nice soil, a talent is also so. Geely's acquisition of Volvo, China is a dream factory, China is really good Leoux in China, not the United States, the United States is a blockbuster, Chinese enterprises and Chinese society staged every day such a thrilling thing is a blockbuster, ten years ago a lot of crazy fans of the entrepreneur ten years after very great, Ten years ago, Ma Yun said that my business was worth more than 5 billion, no one believes that now people are hundreds of millions of, a decade ago, Li Shufu said that we build a car is only the engine plus two sofa and a steering wheel, so that a person can buy the enterprise, we in the process of internationalization, China has long been internationalized, In a sense the market has long been internationalized and the world is made in China. This internationalization is very superficial, because many things have not been followed, such as the internationalization of technology, management internationalization, cultural internationalization, talent internationalization, including the internationalization of the brand. In the process of our purchase we found that our brand through the internationalization of the way and international grafting, we also think, Geely acquired Volvo, now is two independent brands, after a few years, will not be auspicious. Volvo or Volvo. Geely, Jilin with Volvo running, or Volvo with Geely Run, we are concerned about this problem. We as a brand researcher, I particularly distressed disease first, Chinese enterprises in the top 500 inside, now in the world's top 500 occupy how many positions? Occupy 43 seats, there is a private enterprise of Sha Steel, which is special case, due to last year's gets going infrastructure construction, but we ask you, the Chinese state-owned enterprisesIndustry in the world's top 100 brand map inside there? But inside the top 100 of the world's brands, in the latest list there is still no Chinese enterprises, Geely after the acquisition of a new list, but we see 58 are the United States, 31 are European Union, 7 are Japan, 4 are South Korea, not one of China, after the financial turmoil, Asian countries accounted for the world's top 100 brands accounted for only 7, only one South Korean Samsung, the remaining one China is not, the rest are Japanese. In the process of internationalization, Chinese enterprises brand is only a part of enterprise management, but what is behind the brand, is the talent, is the culture, management, is the core of all technology competitive advantage, China can only say that the economic power, but not a strong country, China can only say is the manufacture of great powers, not to mention a strong country, We are in the process of internationalization, we want to see China's road is still very long, we are still late, we are still on the brink, hope to have the opportunity to sit in the middle like me.