Xu Hongbin childishness He is already a general manager of a trading company

Xu Hongbin, is in Ningbo University Information College senior, childlike not off he has been a trading company general manager, open a monthly sales of more than 900,000, profit reached about 200,000 of the shop, the monopoly of infant supplies.

Rent two Villas Open shop

Zhenhai District zhuang shi Jie Ming guang xin cun, Xu Hongbin Shop on the open here, the villas here are the local farmers of the housing, a lot of people have two sets of their own, a set of rental, due to geographical location, each annual rent only about 10,000 yuan, more than shop will be "headquarters" located here, Xu Hongbin's shop is open in two villas.

Xu Hongbin brought reporters into one of the villas, saw the living room with a box of goods, a middle-aged man is packing, a woman is checking the goods are defective, and a few girls are running to follow the list of goods.

The living room is full of shelves, shelves with a variety of infant and young ornaments, small bags of animal shape, there are printed on the cartoon pattern of the small sun hat, as well as infant saliva towel ...

There are four computers on the living room table, a girl constantly tapping the keyboard, the computer occasionally outgoing QQ beep. Xu Hongbin said that this is his girlfriend Wang Chin-chien, she is Ningbo University Business School International Trade professional senior students, and their own graduation business is different, girlfriend followed him to open an online shop, but did not take a break, is about to graduate, and their own this September to continue to go on a senior, then the shop will have a girlfriend

The middle-aged man is Wang Qian Qian's father, the woman is Xu Hongbin's mother, two people are at the end of last year to Ningbo to help the child, several young girls are the company's employees.

Xu Hongbin was wearing a T-shirt with a round collar, and when the reporter wanted to take a picture, his mother urged him to go upstairs and change a more formal shirt. To exchange business cards with him, he said, sorry to say: "I do not have a business card, because we open shop not to meet customers, business is online talk, do not need." He gave the reporter a QQ number, on QQ plus him as a good friend, found his net name is very special, called "I am not afraid."

The first three startups didn't make money.

Xu Hongbin 1987 was born in Huzhou, September 2006, he entered the University of Ningbo Information College computer Science, just stepped into the school half a month, he passed a tutor intermediary company to find a tutor job, in the weekend to live in the city of a junior student, 20 yuan per hour. Later, he found another two tutor, a weekend family went to class, most of the time, he weekends to 16 hours of class, earn 300 yuan.

This "crazy" tutoring life lasted about a year, and Xu Hongbin found it easier to make money as a tutoring agent. After a sophomore, he rented a house near the University of Ningbo, set up a tutor intermediary, in order to expand the influence of the tutor intermediary, he also published in the newspaper, wall ads. After six months, he found himself basically not making money, began to fade out of the industry.

Xu Hongbin's second venture was to buy and sell second-hand laptops. On the big two o'clock, by a friend introduced, he bought a batch of Japanese obsolete notebook computer, by posting on the campus forum, he sold more than 10 units, each has more than 200 yuan profit.

After the sale of this batch of computers, Xu Hongbin began to search for second-hand laptops on Taobao, found that the price is cheap, then bought, and then sold to better students. But a few months later, he found that the industry money is not good, because second-hand notebook computer after selling is very easy to break, a problem, buy a computer students will find him, he has to repair, spend time, and sometimes have to pay for the students to fill accessories. This venture, also did not make money.

Xu Hongbin's third venture is scalping books. On one occasion, when he was shopping in the Drum tower, he found that a bookstore's wuxia novels were selling well. And the price is very cheap, then with a very low discount into a large number of leisure time in Ningbo University set up a book, but eventually did not make money, because the network is very developed, many students will buy books from the Internet, and online books are very cheap.

Make money from the fourth time start a business

March 2009, Xu Hongbin in Taobao registered its own shop, just started to sell some brand-name clothing tail goods, business is very bad. Inadvertently, he listened to a baby jewelry wholesale business net friend said, now the best selling is baby saliva towel a small triangular cloth, embroidered on the children like the pattern, around the neck, can wipe saliva, can also be decorations.

He tried to enter a batch, will spit towel propaganda photos to the internet, immediately attracted many young parents eyes, business unusually prosperous. The price of each 4 yuan of saliva towel, he can sell online to 10 yuan, make a lot of money.

Xu Hongbin ecstatic, summed up a law: online to sell things, it must be physical store is difficult to buy, but also love the internet groups have to buy demand.

Slowly, Xu Hongbin in addition to selling saliva towel, but also sell infant sun caps, small backpacks and so on. In order to make their goods attractive, he began to frequently enter some foreign baby supplies website, high-priced network to buy foreign new baby ornaments, and then add their own ideas, after the transformation of their brand, directly to the factory orders.

Last September, in order to facilitate mass production, he specializes in infant and child supplies wholesale business, no longer retail, product sales increased greatly. Business is big, he often get up at 4 in the morning, go to Cixi Sheng Mountain fabric trading market into the fabric, and then non-stop to the procurement of fabrics sent to the factory processing, in order to timely delivery.

Today, his clients are mainly retail outlets for baby supplies. Xu Hongbin confidently said that in the national infant supplies online wholesalers, his sales have entered the top 10, the product began to sell abroad.

Mother wanted her son to graduate school.

When the reporter asked Xu Hongbin on the university just half a month to do tutor reason, his answer some alternative: "I naturally love to make money, make money will have a sense of achievement." ”

According to his mother, from the birth of his family is not lack of money, the father is a music teacher, the mother of a local enterprise work, he is the only son of the family. When he went to college, his parents ' biggest wish was that he could study well, preferably graduate from a postgraduate school, and find a job in an institution or institution. Xu Hongbin to earn money at school, she did not know at that time, if know, had already stopped.

Until September 2009, she received a call from her son's teacher, said the son business done very well, the school also encouraged students to suspend business, hope she can agree with her son to suspend open shop, she knew, son in addition to study, but also in business.

She really distressed her son, and helped her son to do business together. Soon, Xu Hongbin girlfriend Wang Qian-Chin's father also from Taizhou hometown came to Ningbo, helping children to do business together. Wang Chin-Chien's father told reporters that he turned out to be a clothing store, at most when there are 8 clothing stores, the financial crisis and clothing network volume increased impact, clothing shop business is deteriorating, the end of last year, he closed the last store.

Wang Qian-Chin's father told reporters, more than 10 years ago when they opened a clothing store, business is very hot, but now, rent accounted for a large proportion of the physical clothing store more and more difficult to open, more and more customers joined the network shopping industry. From the eyes of Wang Qian-chin, as if to see a business era of the past, the arrival of another business era.