Xu Li brand future marketing win in the mobile internet era

"2014 Global competitiveness brand • China TOP10" award-winning brand announced

September 17, 2014, Boston, USA.

The annual global marketing event--2014 Futurem Future Marketing Forum opened in Boston, USA on September 16. Today, as one of the most important components of this Futurem future marketing Forum, the International authoritative "2014 Global competitiveness brand • China TOP10" Awards event was held at the opening ceremony of the forum. With more than 3,000 participants from around the globe and more than 300 world's top media, as a representative of sustainable development and global competitiveness of Chinese enterprises, Sinopec, industrial and Commercial Bank of China, Construction Bank Limited, China Life Insurance (group) company, China Mobile Communications Group Corporation, Huawei Technology Co., Ltd., Haier Group, ZTE Corporation, Beijing Oriental Technology Group Co., Ltd., Tencent and other 10 outstanding Chinese enterprises, won the "2014 Global competitiveness brand • China TOP10" title. At the same time, in 4 individual prizes, China Petrochemical Corporation and Great Wall Technology Co., Ltd. won the most sustainable competitive brand, BoE Technology Group Co., Ltd. won the most competitive brand, China Life Insurance (group) company won the most competitive brand, ZTE Corporation was rated as the most innovative and competitive brand.

It is reported that the "Global competitiveness brand, China TOP10", sponsored by IDG, has been successfully held for five sessions, and has played a great power to the global brand. The selection of the theme of "brand future marketing-win in the mobile internet Era", the first time the activities rely on the brand competitiveness Index, brand future marketing competitiveness for enterprises to bring new growth opportunities for the assessment of the important criteria, in order to fully understand the Chinese brand in the mobile internet era of deep-seated development problems, Explore the new growth of brand under the new technology trend. In addition, the presentation ceremony also released the "Global Competitiveness Brand Analysis report and Development Forecast research report" and other analytical research reports, in the new mobile internet era, Chinese enterprises in the global capture future development opportunities and effectively enhance global competitiveness, play a more detailed role in helping.

The event selection experts agree that, in the multi-channel, data, personalized, socialized, fragmented mobile internet era, the new marketing methods include micro-BO, micro-letter, client, browser, application software and other new media and communication methods. At the same time, the rapid development of mobile internet has rewritten people's lifestyles and consumption habits. All these have brought great challenge to brand marketing and communication, but also brought new opportunities to the fast developing Chinese brand. Therefore, Chinese enterprises need to establish a new strategic concept, and to capture the future development opportunities of the brand. And these "Global competitiveness brand • China TOP10" award-winning enterprises, it is in the new mobile internet era, with the help of new information technology to their excellent products and services, and constantly enhance the brand's competitiveness at home and abroad, and by this has been unanimously recognized by the global users. At the same time, these enterprises are also very forward-looking market, fully aware of the real value of the brand from the future market competitiveness, and effectively grasp the pulse of the company's future marketing, focus on brand growth, truly become in the mobile internet era of the vanguard of global brands.

And as the "Global competitiveness brand • China TOP10" selection activities of the General Assembly Forum, 2014 Futurem Future Marketing International forum is the global brand grasp the latest developments of future marketing can not miss the event. During the three-day session, more than 3,000 visitors will be invited to attend, inviting over 200 speakers and more than 65 special events. The forum combines traditional marketing, digital marketing, research and development, product development and any information on customer participation and purchase decisions, will focus on how the brand in the mobile internet era to do a good job in the market, how the enterprise through the mobile network to enhance brand value and product sales, win customer purchasing power, realize brand marketing and other issues. Fully help Chinese enterprises perceive marketing innovation, taste the trend of scientific and technological development, and to explore the brand in the future marketing on the road of new opportunities, new development, and successfully grasp the future business opportunities.

At the same time, the "Global competitiveness brand • China TOP10" Selected 10 award-winning enterprises will also be in 2014 Futurem Future Marketing International Forum, access to Phoenix satellite TV, IT manager world, 21st century economic reports, Sina, NetEase, Sohu, Tencent, routers, Yahoo, CBS, Fox, ABC, Business Journal, Boston Globe, and so on hundreds of well-known mainstream media at home and abroad, a comprehensive display of Chinese brands in the mobile internet era of global competitiveness, and with commitment to enhance sustainable development and international competitiveness of global business executives, Internationally renowned scholars and experts, VCs, consultants, analysts and other face-to-face exchanges, the use of winning awards to expand the global market better, strengthen the construction of brand channels, and successfully serve the future market!

The breadth and depth of China's integration with the world has reached unprecedented proportions in the great transformation of globalisation. In the process of internationalization of Chinese enterprises, the brand's popularity and influence in the world are especially important. "Global competitiveness brand • China TOP10" Selection campaign, is also to strengthen the Chinese brand in the international market visibility, reputation, loyalty and influence, and to help Chinese enterprises in the mobile Internet era to achieve innovation and breakthrough, more firmly grasp the future marketing this brand growth point of focus, Brand-driven enterprises more smoothly to the international arena to achieve sustainable development goals.