Xu Long's ideas for agricultural electric dealers

Newspaper reporter Huang Xingli Beijing report

E-commerce is changing the way of life of modern people, it is noteworthy that the network shopping platform is also to provide farmers with convenient channels for selling agricultural products. This year's two sessions, the agricultural issue is still the NPC deputies and CPPCC members of the focus of attention. In order to solve the dilemma of the purchase and sale of agricultural products, the National People's Congress representative and general manager of China Mobile Guangdong company CPPCC proposed to speed up the implementation of the "Electric Commercial Village Village" project, promote the network purchase and sale of agricultural products and promote the transformation of agricultural modernization.

Farm Produce Hitch-dealer

"Urban people are more and more willing to" buy green ", but because of the unique nature of production and trading links, there is a widespread" money difficult to buy green "embarrassment. Xu Long analysis said.

More than 80% of consumers are willing to pay more for green produce, a survey of two cities in Beijing and Shanghai shows. Especially after the food safety frequently exposes the problem, people's food safety consciousness strengthens gradually, the green food gradually becomes the consumption tendency.

According to the data released by CNNIC, China's E-commerce market has continued to develop rapidly in recent years. By the end of December 2012, China's online shopping users reached 242 million, the Internet shopping usage rate to 42.9%. Compared with 2011, the net purchase user growth 48.07 million people, the growth rate nearly 25%.

It can not be ignored that according to CNNIC survey, the first half of 2012 new netizens, rural netizens accounted for 51.8%, rural netizens will break 200 million people. At the same time, online trade in agricultural products is continuing to be hot, Ali group released data earlier this year, 2012 Ali's platform of agricultural products turnover of nearly 20 billion, is expected to be up to 50 billion.

In recent years, along with the highway, telephone, television, broadband and other four village pass project implementation, the rural infrastructure has undergone tremendous changes, everyone has telephone, village information has been quite common.

At the same time, the Government has targeted to support and promote the development of agricultural electricity dealers, the implementation of the "Electric Business Village Village" project, in due time.

CPPCC that agricultural electricity dealers can effectively reduce the risk of agricultural transactions. Agriculture has the characteristics of strong regional, seasonal, low standardization of products, and low quality of producers, which has greater natural risk and market risk. E-commerce is an electronic data transmission technology to carry out business activities, can effectively solve the traditional business activities in the information transmission and logistics distribution of time and space obstacles.

"Four to the countryside" to develop electric Shanglanhai

The rural electricity market is becoming a new electric Shanglanhai. CPPCC proposed, through the information superhighway to the countryside, the agricultural electric business platform to the countryside, the ancillary service management to the countryside, the agricultural electricity merchant skill countryside and so on "four countryside", promotes "the electric Merchant Village Village Pass".

In the field of information superhighway, CPPCC said that the government should use the new generation of information technology such as LTE to speed up the construction of the rural Wireless broadband network, further improve the rural informatization infrastructure, and construct a multi-level, characteristic and fully covered rural information network.

To the agricultural electricity business platform to the countryside the initiative, Xu Long proposed the establishment of "Electric Business Village Village Pass Project Fund", the integration of government, agricultural science and technology units, operators, the Internet and other industries force, to market-oriented mechanism, encourage enterprises to build platforms, cultivate farmers Open "shop", and actively build agricultural products online trading platform and even the network rendezvous. In particular, to create "local characteristics of agricultural products Exhibition Network Hall" or "characteristics of agricultural products into the network caravan", the use of cloud computing, large data technology for enterprises and farmers to provide online trading data analysis guidance, from "watching the day to eat to see food rice" change to achieve the agricultural products on-demand cultivation

In fact, the development of agricultural electronic commerce must strengthen the construction of logistics system in rural areas. The reporter learned that the current logistics network of most logistics companies do not cover townships or remote areas, and this restricts the development of rural E-commerce. "The Agricultural electricity dealer must" double stream parallel ", one is the information flow, one is the logistics. The Government should increase support to promote logistics can be connected to the market at one end, extending to the field and the fields. "In explaining the supporting services management in the countryside, CPPCC said.

On the other hand, due to the particularity of agricultural products, agricultural electric dealers should have safety protection, to be able to grasp the source of agricultural safety in the field. He suggested that the agriculture, industry and commerce, quality inspection and other competent departments to lead the establishment of agricultural safety credit rating, with the help of mobile video surveillance, two-dimensional code, things networking and other new technologies, to achieve traceability management and monitoring of agricultural products, realize the production of ecological agricultural products can see, find, control.

The development of agricultural electronic commerce cannot be separated from the cultivation of talents. CPPCC said to speed up the agricultural electrical business skills to the countryside, it is suggested to set up a perfect rural Information service system, use the Mobile information method such as distance education and handheld school to carry out the training of rural informatization knowledge, to promote the application level of information and to widen the access to the access of the "feet to wash the fields to wash hands on the Internet".