Xu Yang: Five key points of domain name investment

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On September 26, the first Chinese domain Name Value Forum, GZ. COM founder Xu Yang and the presence of friends sharing his domain name investment experience, during which also talked about the domain name investment Five points.

I. Control risk

Any investment behavior is risky, and for domain name investment, my advice is to start from a point, and this point is the best you are familiar with the industry, for example, you are in the pharmaceutical industry, you can start from the health of the domain name, if you are a shareholder, you can start from the domain name of financial category, because when you have a professional industry background, The investment risk will be greatly reduced. In addition, you can also choose some of the lower capital threshold of the domain name, such as. cn domain name, a domain name only need a dollar renminbi, now is a good opportunity.

Second, do not blindly follow the bandwagon

Now the Sky Flying News reports, what is the new suffix, what new opportunities, in fact, as investors, especially the new domain name investors, must learn to distinguish what is trustworthy information. Many of my friends see similar reports and ask if I can follow up on the investment. I do not think too much reliance on those articles, but should be calm down to analyze the application of such domain name prospects. To a large extent, the application value of domain name determines the investment value of domain name. That's why I've always thought:. C n Domain name now most need to push is the application, not investment!

Third, do not rely on luck

If you want to be a good domain investor, you can't have the idea of relying on luck. The successful friends around me, with their deep contact and observation, will know that their success is inevitable, not accidental. Seemingly simple success, in fact, behind all bear the hard sweat and extraordinary wisdom. Back to the domain name, from the most basic domain name knowledge, and gradually accumulate the domain name awareness and perception, you can understand what is the value of the domain name, and foresee its development trend.

Iv. learn to see the essence

See the essence-I think it's the key to the success of investing in domain names. Here, I take the development of phonetic domain name as an example. Remember 2000, an investor asked me, do you think the phonetic domain has a future? My answer is yes. In that era, most of them are some foreign, in the domain name, not many people will think of pinyin domain name in today will be so big line. Even after a few years of today, all people know that pinyin domain name is very hot, but have you ever thought of the reason for the famous phonetic domain name? Avenue to Jane! In fact, the truth is very simple, the beginning of the Internet, most people are using five input method, but in today's pinyin to enter the proportion of Chinese characters and how many? I think most of the people here are using pinyin. When each person in the use of ABCD input of Chinese characters, is to increase the reliance on pinyin, but also in an invisible increase in the value of phonetic domain name. From the development of foreign countries, pure letters plus. COM can best express the soul of the brand, but also the most vitality. Of course, like Baidu such a very local connotation of the brand's development, growth, but also to the development of phonetic domain name injected a powerful impetus. And from another point of view, phonetic domain name let us have a stronger sense of belonging to Chinese culture, pride!

V. Adhere to

When you find the right direction, the last thing you need to do is stick to it. Many domestic investors have a very high value domain name 2000 years ago, but it is a pity to give up later. I have been stressing to my team, running 10,000 meters of the race, you ran 100 meters and ran 9-kilometer give up no difference, are the same result, failure!