Xu Yijong Explore the community-e-commerce: entrepreneurship needs homeopathy

Socialized e-commerce "beautiful say" founder Xu Yijong in such a capital is hot hair hot, entrepreneurs difficult to cover the impetuous era of excitement, who can finally become the next E-commerce industry's broken cocoon and out of the people?　　Sina Science and Technology launched the "New Power E-commerce" series of interviews, will focus on the development of diversified e-commerce environment, new entrepreneurial opportunities, new business models and the mentality of these entrepreneurs, please pay attention to all.　　This column host @ Tracy Letters development, welcome the entrepreneur to contact us, and welcome everybody to give the valuable opinion and the suggestion. First guest: Social E-commerce "Beautiful said" founder Xu Yijong will be founded three years of RSS reader to catch shrimp to sell watercress, Xu Yijong chose to rest for a year. There are many reasons to give up catching shrimp, money is on the one hand, market demand is also a aspect.　　This very leading team in data mining, in the face of a less popular market, is like a nest in an alley, unable to maneuver.　　That is the end of 2008, Xu Yijong deeply aware that entrepreneurship must choose a good battlefield. Next is a year of rest, 2009 Xu Yijong is free: Summer travel winter skiing. In the Snow field built on the mountain, the Xu Yijong will rise to the highest point and then slide to the mountain.　　So again and again in the process, he figured out a truth, "homeopathy". Catch shrimp before the office is located in the vicinity of Tsinghua University, five crossings, has not been busy, there is no one in and out, only a few desks quiet stay in the room.　　Xu Yijong will be in the daytime when a person ran over, read the news, pondering over things, tired of sleeping on the couch.　　Of course he admits to being a little lonely, but he's getting used to it. What is the right direction next? Xu Yijong 2009 saw a lot of vertical industries, such as health care, such as education, because he believes that the entrepreneurial phase under the Internet will be a deeper integration with the vertical industry.　　Most importantly, it must be closely related to the public life. Five crossing is a bustling business circle with stall and beauty, not only gathering a group of Internet entrepreneurs, but also the owner of a large number of fashionable young men and women.　　Every day, Xu Yijong suddenly realizes that fashion is a good industry, and as a top data analyst, he suddenly discovers that "how to help girls change more beautifully" is not solved in a technical way. Find such a market blank Xu Yijong is very excited, but how to combine? How to cut in?　　He began to discuss it frequently with female friends and to brainstorm over and over again.　　In the Blue Harbor of a café, Xu Yijong listen to friends said to the girlfriends every move is very concerned about, so have to do a browser plug-in ideas, so that they can always understand the girl in what site, browse what merchandise, this small software was named "Stroll". But there are many problems, such as how to protect privacy, how to be compatible with different browsers? So Xouis to make a web version as a supplement, but did not thinkis the web version more and more users, but "stroll" plug-in is not important, so such a web version eventually become Xu Yijong the second pioneering direction of "Beauty said." This is also a vertical direction of E-commerce: Social E-commerce.　　Beauty of the girls can be here to share a variety of fashion-related items, can come from the collection of personal belongings, can also come from Taobao, the shopping mall and other fashion shop links, and then beautiful said that can be divided into business. This mode of profit is not very complex, watercress very early on through and when, excellence and other cooperation, book Shopping guide into the division, of course, not very large income.　　But the beauty of the opportunity lies in the existence of clothing, skin care category needs far higher than the book, and this type of merchandise gross margin industry recognized the highest. Xu Yijong admits that this is a slow-hot business, and he thinks there will be a 1-2-year incubation period in the future.　　And in the presence of the internet bubble now, slowing down to do the product is the most important. However, Xu Yijong mentality is not generally good, entrepreneurship is their special want to do things, if the end does not matter. He would even laugh the first name of the venture was not good: called catch shrimp, so finally "blind". (Tracy) The following is a transcript of the interview: Host Tracy: Everyone Sina netizen Good afternoon, welcome to Sina Science and technology E-commerce new power series of interviews, today is very happy to invite the first guest, but also our Sina technology old friend Mr. Xu Yijong to tell us about his current business experience in E-commerce.　　First of all, please easy with netizens to say hello.　　Xu Yijong: Hello sina friends.　　Moderator: Speaking of easy to be well-known entrepreneurs, have done a lot of companies, may be some users of your entrepreneurial process is not too familiar with, can you tell us about what you have done before the company? Xu Yijong: I prefer to start a business, I used to do the technology, the first in the University of Arts, later in Stanford to read a computer master, and later in the IBM Institute for many years to do data mining. I started a total of two times, before one time, about 05 to 08, 09 years rest a year, now I do is a second venture, called Beautiful said. It has been doing so since the end of November 09.　　This is probably the experience. My first venture to do an RSS reader, I can help read very easy to get, personalized reading, want to read what you can come over. That's more technical. At that time we were relatively technical, or architectural. This beautiful said beautiful said to the girl to do the website, beauty is the female fashion shopping community, girls can be in this place, such as her beautiful site, can be collected here, I can find a better fashion of a single product, can be collected to beautiful said, here to find other people have a good share, To share something better than the fashion of a single product, I can collect beautiful intravenous drip. All the merchandise here, almost all the sharing circle things can be bought, a bit like a very beautiful, very beautiful fashion magazine, but isThe online version is a more popular magazine.　　It can be bought here, this I call it beautiful said, I hope every girl has her beauty said.　　Moderator: Before the entrepreneurial direction is RSS feed, in technology, blog, it elite use a lot of people, once also calculate rage, foreign very hot, including now abroad also have RSS products, and then do what circumstances, found that do not go on? Xu Yijong: The first time to start a business, at that time was very good technical staff, I used to do data mining in IBM, our group is the earth to do data mining the best group, my boss is the American Academy of Engineering, he is the godfather of data mining, data mining this word is his.　　At that time want to do what, finally make out is we give ourselves something to do, the need for reading itself is very large, every day to a variety of, the Internet, it information is particularly much, I found that can do a thing, let my reading process become more relaxed. We start at this point. There was very good technology, we do what we need, this time probably to do 07, 08 time, later realized that this thing is not what the public need, in other words, its market is relatively small. In the market is relatively small, not a mass of things.　　Probably in 07, 08 Aware of this problem, this kind of thing is a strategic choice, when you find the battlefield is not selected, the back of the maneuver is more difficult. I feel that from the entrepreneurial point of view, it is particularly important to choose the battlefield first. Later realized that must do with the public life related, I found that the Internet includes the original first time to start a business, like RSS reader, or a bit empty, not I really can be used to change a lot of people's life, such as I want to wear beautiful clothes, you help me know where to buy.　　I must do something related to life. At present, I observed in the Internet industry, as if in the food and living lines have done very well, to help you find food, to help you go out to buy tickets for hotels, and even help you buy a house, have done very well. But to help you pick clothes or a little more to say, help you become more beautiful, more beautiful, a little bit more, in the whole fashion, I feel not very good. The whole site is a bit like the form of a decade ago, portal-style or BBS-type more.　　We have such excellent technology, understand the new play of the Internet, social play, we want such a new play, including the miracle of mobile phones, can be returned to solve a clothing problem of basic necessities, fashion problems, we think so, from the end of 09 to do this thing.　　Moderator: We will pay attention to the previous things about catching shrimp, finally who decided to sell it to the watercress, including you and watercress over there how to communicate?　　Xu Yijong: The thing is very simple, catch shrimp last development is not very smooth.　　Moderator: This is not smooth reflected in what aspects, such as funds?　　Xu Yijong: Yes. Moderator: At that time venture capital is not too much for thisKind of product?