Xu Zi rain: keyword rankings for the huge impact of web traffic

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Hello everyone, I am the Phantom of the Rain. We are very concerned about the keyword ranking, wake up every morning, believe that a lot of time our first thing is to look at the position of their own site, whether the use of tools or direct search, because we know that the Site keyword rankings on our site has a great impact, one of the most important is the site's traffic, Today I would like to introduce myself to you about the keywords ranking on the site traffic impact understanding.

Website keyword We will generally be divided into target keywords and long tail keywords, and I think in addition to the target keyword we can also add 5-10 auxiliary keywords, these keywords belong to the long tail keyword, but it will bring us traffic, bring potential customers. Below I simply say the key words to our website traffic impact.

1, three types of keywords, three kinds of impact!

The front to introduce me to the key words of three kinds of understanding, then can very clearly say, these keywords because the search volume and ranking of the different traffic to the site is very different.

A, the main keyword ranking for our site traffic impact is huge, at the beginning of our website main keyword ranking is very difficult to rely on before, because these keywords competition is bigger, this time wants our flow to increase, need to embark on the construction of the long tail keyword, especially the kind of people search, But compared to the less competitive keywords. A main keyword of the Daily index is 200, then we do first, second and fifth traffic will be very different. Generally speaking, we think that the first position will occupy the natural flow of the search engine 40%, the second 20%, the third 10%, the rest of the remaining 30%, not validated, but indeed when our keywords ranked in the three, traffic at least less half.

B, the auxiliary long tail keyword general I suggest you use column page to optimize, because these pages are updated every day is also a change, and the correlation is relatively high, in addition to our content page will bring a lot of long tail keyword link back to this page, this phenomenon in the medical industry more prominent, such as the treatment of lung cancer, As long as the treatment of lung cancer can link to this page. The flow of auxiliary keywords is also very large, generally no less than the main keyword, just because it belongs to the long tail keyword, so not be valued. If we can do the ranking of these auxiliary keywords, or even do the first, then we can get more traffic than the main keyword brings the flow, because the main keyword ranking will be difficult to do.

C, long tail keywords best or use the inner page to optimize, because we know that the link between the pages will increase the weight of the page, the long tail of the link between the keywords to improve the long tail keyword ranking effect. The flow of these keywords may not be too large, but wins in a dime, when the flow of these keywords converge, more than the main keyword flow is very possible.

No long tail keyword ranking site like a tree without foliage, looks lifeless.

2, the impact of seasonal keywords!

Any industry we may be in a short season, some industries because of the different seasons vary greatly, such as air-conditioning maintenance of the industry, obviously in the summer will be very prosperous, the search volume will rub against the rise, but winter will fall, although the winter also use air-conditioning system warm, but compared with a lot less. Especially in spring and autumn, just between two seasons, the flow of keywords will be less. Let me give you another example, is the women's clothing, a lot of Taobao guests will be very aware of this, such as "Autumn women's clothing," the key words of the competition is quite large, a friend of mine chose the "Autumn Dress", to winter, he estimates will choose "Autumn Winter", This is the seasonal keyword impact on us, different seasons choose different keywords.

3, the regional key words influence!

Regional key words believe that we have a great feeling, a friend of mine is Nanjing, their company is a medical device, which has a key word is "medical device manufacturers", in Beijing this search is in the second place, in Nanjing, where the search in the first place. Of course, the impact is not very large, we say, "SEO" the word, most of the friends when the search will appear on the home page of a local SEO blog site, such as Beijing side we appear is a star arrow blog, then in Shanghai is different.

OK, for the site keyword there are other factors that affect the flow of the site, here because the limitations of thinking may not be introduced to, welcome to add. Friends who want to communicate with me can add my qq:843745641. This article by the Xu Zi Rain, Beijing Ali Dayton Water Heater Repair (http://www.alistonwx.com) network series published, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!