Xu Zi rain: SEO diagnostic report Site keyword analysis

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Hello everyone, I am the Phantom of the Rain. In front of us for you to introduce "Xu Zi rain: SEO Diagnostic Report site positioning analysis, mainly from the site's positioning this aspect for you to introduce some of the SEO diagnostic process of some attention, today I went on to talk about is the SEO diagnostic report need to do the 2nd: Site keyword analysis.

For the site's keywords we are generally divided into two categories, one is that we need to focus on optimization, that is, the target keyword, a relatively small competition is the key words, that is, long tail keywords. We do the site when the diagnosis needs to do the industry analysis, according to their own profit model and direction to choose the corresponding target keyword, and then expand some can bring the target customers long tail keyword, so that our optimization results can be maximized. Below I give you a specific introduction to how to do keyword analysis.

1, the choice of the target keyword

For the target keyword, generally we have to choose, in addition to their own industry words, we need to choose according to their own companies need to select more popular expansion words. For example, one is to do lampblack purifier sales, we first to select the key word is lampblack purifier, then we can choose the expansion of the key words is "lampblack purification equipment" "Lampblack Purification Processor" "Lampblack purifier Price" "Lampblack purifier Manufacturers" "Kitchen lampblack Purifier" and so on. The best choice for these target keywords is the industry-related, but also people search for many, just because of the search habits and terms of different and different keywords. Here to introduce the Target keyword selection method:

A, Baidu Index. Baidu Index can give us a very good keyword daily 747.html "> Search index Analysis, for example, we search" Lampblack purifier "about 2-300, can expand the keyword has" lampblack purifier price "" Kitchen lampblack Purifier "" Kitchen lampblack Purifier "" Lampblack purification equipment ".

B, Baidu Drop-down box and the bottom related search. We go to Baidu Drop-down box to search "Lampblack purifier", can see the dropdown box search word has "lampblack purifier price" "Kitchen lampblack purifier", see Baidu Bottom related search is "Lampblack purifier First" "" Lampblack Purifier Price "" Restaurant Lampblack Purifier "" Hotel Lampblack Purifier "" "household Lampblack Purifier"

"Xi ' an lampblack purifier" "Lampblack purification Device" "Kitchen Lampblack Purifier" "The Price of Lampblack purifier" "Chengdu Lampblack Purifier", from these keywords we choose the largest number of search 3-5 to do the target keyword.

C, basically in front of these two methods can find our target keyword, but may not be good enough, we can use here is a competitor. Search "Lampblack Purifier" We can see a lot of independent sites, these sites set the key words we can reference to choose their own keywords, generally search "Lampblack purifier" The first five sites can be very good to help us choose the target keyword.

After doing the above a few steps we need is and need to diagnose a simple evaluation of the site, generally reasonable site target keywords

2, long tail keyword expansion

For long tail keyword choice is actually very simple a job, we need to do a lot, because the long tail keyword choice is infinite, if we can select enough accurate long tail keyword, we will bring more accurate flow of our website and potential customers. Here are some simple ways to talk about yourself:

A, the use of selected target keyword method. In fact, we choose the target keyword method when there are a lot of work is included the long tail keyword mining process, these methods can also be used to the long tail keyword mining work, the other target keyword choice, we have not selected keyword can be used as long tail keyword.

B, long tail keyword mining tools, I recommend the Love station or webmaster Bole. Now a lot of sites have keyword mining tools, before I used the Shao Jun of the golden Flower long tail keyword mining tools, but also used to chase the words of the tool, are still good, feeling stationmaster bole keyword excavation is very good, we can try.

Of course, the diagnosis here, we first have to dig some, then compare the long tail of the customer site keyword number, to compare, a lot of the time long tail keyword is easy to ignore the customer, such as Beijing Lampblack Purifier, Shanghai Lampblack Purifier, these may come to customers more accurate, conversion is higher.

Basically completes these two aspects we can do the website keyword analysis, completes this aspect the SEO diagnosis. Friends who want to talk to me can add my qq:843745641.

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