Xuejun CEO: Online integration, not necessarily the same price

August 16 News, you buy Fashion Mall CEO Xuejun today with the media, said that the purchase will be in two years after the realization of online integration, excellent purchase on the sale of the Belle under the brand, will be shipped from the offline shop, the purchase of non-self-owned brands by the excellent warehouse delivery.

Xuejun said that the best to buy shoes start, the future positioning is a boutique fashion department form, of which clothing will account for 50%, shoe bag accounted for about 25%-30%, sports accounted for more than 25%.

Excellent purchase in July 2011 online, the site by the hundred-Li international operations.

Here are the main points of the interview:

Q: Why do "online integration"?

Xuejun: The current offline system is not real-time, can not meet the online inventory real-time requirements. You set up a logistics software development team, in April this year to win the future coverage of the hundred-Li Group of 153 warehouses in the logistics and warehousing distribution system software development. At the same time, August launched the offline shop POS system development, completed will involve the implementation of 18,000 stores nationwide. Once the offline logistics warehousing distribution system and store POS system development and implementation of the three systems to get through, then, line online integration of the business form will eventually be established, is expected to be achieved in two years.

Q: What is the scene of integration under line?

Xuejun: Hundred Li Proprietary brand, line up and down list, by the nearest to the user of the shop delivery, and offline is a cooperative relationship. Hundred Li Non-Self brand will have two options: one is to continue by the hundred Li in Beijing, Shanghai, Shenzhen, the three major warehouse delivery, the second is not proprietary brand and O2O system docking, by the brand's offline shop delivery.

Q: Does it mean that the line is in the same price?

Xuejun: Online integration, not necessarily the same price, the price will remain different, online cheaper than offline 10%-15%. This is because, online, consumers get customer service staff dedicated services, online, users look at the picture order, access to service standards are different.

Q: What is the future position of Tesco?

Xuejun: Excellent shopping positioning boutique Fashion mall. The price section is 300-1000 yuan, the commodity category mainly concentrates in the clothing, the shoe bag and the sports shoes clothing fashion Mall. In the future, the focus of priority is the expansion of commodity classes. One of the costumes will account for 50%, shoe bags accounted for about 25%-30%, sports accounted for more than 25%.

Q: How the boutique fashion mall and the Cat, Beijing East competition?

Xuejun: With the days of the cat, the concept of a large scale, we men's, women's clothing selected more than 10 better brands can, a considerable part of the procurement system. Trends have been seen abroad. Amazon is not a all-in-one, but also a fashion website development. At home, only the appearance of the product is also a proof.

Q: What is the attitude of Belle Group to Tesco?

Xuejun: We are too small for the Belle Group, the sales of 800 million last year, the hundred Li annual sales of 20 billion. Group and regardless of us, there are small risks, mistakes do not matter, a year at the most loss of 100 million. Belle is more tolerant than the outside imagination.

We are not short of money, there are several billion on account, we expect to achieve break-even in two years.

Q: What was the reason for the frequent turnover of senior executives during the previous period?

Xuejun: This is a question that everyone chooses. Everyone is good. These executives have made a contribution, and we will move on, and more will join.