Xun holding the top brands deep into the member market

Tencent's comprehensive shopping website Xun network revealed that its membership has exceeded 10 million, a 150% increase from last August, 2011 Xun members had the first breakthrough 1 million people, two years to increase more than 10 times times. At the same time, Xun Network also announced that the month of 8th will be designated as "Member Day", in each member day, will join hands with the top brands at home and abroad to carry out large-scale promotional activities.

It is reported that in the August 8 member day activities, Xun network on the United, including Samsung, Logitech, Procter and Gamble, Unilever four brand suppliers to Xun members of the joint promotion, of which the four major brands of the activities of the ex-gratia products all 50 percent, at the same time Xun network members will also enjoy VIP return gifts, Super low price of the second kill, as well as the whole network free email and other exclusive benefits.

Hand-held top brands deep into member market

Xun Network senior operations director Pan Biao said that the current Xun members in accordance with the total amount of consumption is divided into Saturn, copper shield, Silver shield, shield, Diamond, crown, Igin and other seven grades, of which the cumulative consumption of more than 3000 yuan loyal members accounted for is nearly 20%.

According to the Xun network in May this year launched a user survey, Xun net silver shield above members in the purchase of 3C goods, 74% of the preferred Xun, and delivery speed, commodity prices and purchase habits become the main reason for consumers Xun choice.

In order to better enhance the loyalty of members, this year Xun network in the domestic electric business enterprise first launched a member day activities, together with domestic and foreign top brand suppliers to carry out promotional activities. It is reported that in August Xun member day activities, the full range of brands such as Pantene, Clairol, Sassoon, Gillette, Olay, Shubao, and Unilever's Pond, Ling Shi, Rexroth, Qingyang, Dove, and mystery products will all be involved in 50 percent promotions, while Samsung's smartphones, laptops, Products such as tablets, and Logitech's keyboard, mouse, headset and other it peripherals will be involved.

On the day of the member day, Xun network will also be issued to the members of the Silver Shield above a 20 yuan gift (shopping full 200 yuan available) and a 40 yuan gift (shopping full 600 yuan available), and the day there are members of the second kill explosive products activities.

Pan Biao said that the activities of the member day is borrowed from the traditional retail operation ideas, offline well-known enterprises including Ikea, Ji Island, Watson and so on have fixed member day feedback action. But the difference is, Xun also upgraded the service of the website to a part of the member privilege, "for example, Xun Diamond member, Crown member, easy Golden Whale member monthly has three times express free shipping service, Silver Shield member, Golden Shield member, Diamond member, Crown member, Ijin Whale members can enjoy a full court-free service in their member days and other Xun designated email-free activities. And the highest level of easy golden whale users can enjoy the senior Customer Service Manager one-on-one tracking services. ”

Differentiated competitive route upgrades

For Xun, the member day activity that has become the key to enhancing user stickiness is clearly a key step that distinguishes it from other electric giants. This in the electric business industry homogeneity and single price competition appears to be alternative and effective, there are data show that within one year in the Xun net shopping users, the old user accounted for more than 60%.

Pan Biao that the current industry, in order to pursue short-term sales figures, many enterprises are through the big price war and advertising bombing to win the attention of consumers, often ignoring the user care and customer relationship maintenance. And Xun hope that through the user Experience link breakthrough, in a year to become the best user experience of the electric business enterprise.

"Over time, Xun has launched a series of consumer-oriented commitments and services. Whether it is expensive to compensate, or 24-hour active price guarantee, as well as unconditional return, door-to-door pick-up, door-to-door for new, and so on, many are in the industry first, this gives Xun the most direct is the promotion of user satisfaction. We will also continue to introduce new services such as membership day to allow more consumers to experience beyond expectations. ”

Some electric business personage said, "Soon is 815 electricity dealer price war One anniversary, this day is worth reconsidering, last year's electricity merchant price war overdraft industry's prestige, but Xun through the deep customer relations to obtain the development, is a more rational and the healthy practice." "Not long ago, the Chinese network retail Q2 market data published in China show that Tencent, including Xun network, with 5.6% of the market share only with the cat and the East, ranked third in the industry."