Xun industry first proposed "three compensation" service

Absrtact: Xun Network CEO Bu Guangzi revealed that the future of the network in the Tencent Electronic Business system positioning is the cost center, 3-5 years will not have a profit requirement. Tencent Science and technology network to buy goods bought expensive, but also to find enterprises to refund the difference? Seemingly unlikely situation is expected

Xun Network CEO Bu Guangzi revealed that the future of the network in the Tencent Electronic Business system positioning is the cost center, 3-5 years will not have a profit requirement.

Tencent Science and technology network to buy goods bought expensive, but also to find enterprises to refund the difference? Seemingly unlikely situation is expected to become a reality. Today, Tencent's professional 3C digital Web site Xun network announced today, from its November 5 start of the "Hurricane Action" promotion began, for Jingdong Mall launched "Expensive on the compensation" service. The service rule shows: After the user Xun the purchase of the goods, if found that the actual purchase price of goods is higher than the prices of the same goods, the user can follow the prescribed procedures and requirements to submit information, after Xun customer service audit through, will be in 24 hours to return the part of the user in the Xun account.

According to Xun Network CEO Bu Guangzi revealed that "your compensation" service although in the "Hurricane Action" promotional period launched, but the future will consider it as a curing service for a long time. In addition, Xun also launched a "slow to compensate", "false on the compensation" two services.

Xun industry first proposed "three compensation" service

The reporter learned that, with the double 11 of the national network to buy the festival is approaching, the major electric dealers to, have sacrificed "price kill recruit". However, under the deluge of promotional information bombing, hundreds of millions of netizens are not only still the "8.15 Beijing-Soviet false promotion" fear, but also on the electric business intensive promotional logistics distribution may be congestion, product quality and other issues worry unceasingly.

Xun Network operations Director Pan Biao to reporters, has been "false promotions, distribution delays, fakes good" is the Chinese electric business three major ills, consumers are also distressed unceasingly.

Xun net "expensive on compensation, slow compensation, false on the compensation" service is to learn from the electronic communications industry "three packs of policy." Pan Biao introduced that earlier years due to the protection of consumer interests related to the lack of relevant policies and regulations, 3C industry is full of "fakes, parallel imports" and other products, consumer spending can not be guaranteed. The scene of the market turmoil and the current lack of the relevant policies and regulations of the electric business industry has a certain similarity, which also allows some electric business enterprises "false promotions" have an opportunity.

According to the introduction, in addition to "your compensation", "slow on the compensation" and "false on the compensation" service is mainly for the previous years when the electric quotient of intensive promotion of the delivery delay, fake frequency and other drawbacks. Pan Biao said that whenever there was a delay in the delivery of the hurricane action, Xun would provide the consumer with cash coupons. In addition, Xun net sold goods are authentic licensed, enjoy quality assurance, if consumers suspect in the Xun net bought a fake, as long as the manufacturer's proof documents, the Xun network will be in accordance with the state of three packs of provisions, the implementation of the equivalent of a refund of goods. Pan Biao that the Xun network in the industry pioneered three compensation services, is because Xun has been emboldened commitment to provide consumers with "beyond expectations" services. Prior to this, Xun has pioneered the "Night Delivery" and "three-day" delivery service in the electric business industry.

The sword means false promotion.

Unlike the self-regulatory services of "slow compensation" and "false compensation", Xun proposed "expensive on compensation" comparison object is the industry rivals Jingdong, but Xun Net CEO Bu Guangzi but think, "your compensation" is not aimed at a particular enterprise, but for the phenomenon of false promotion of electric dealers.

Bu Guangzi said, expensive on the start, Xun only choose with Jingdong Mall a parity, on the one hand because Xun never use "the lowest price", such as gimmicks to cheat consumers, Xun want to bring real concessions to consumers. On the other hand, Xun and Jingdong as the country's leading two focus on the 3C consumer electronics, both of the category enough to cover the majority of consumers of 3C products demand, the parity between the two has a real and effective credibility.

It is reported that in order to launch your compensation service, Xun early in a few months ago on the internal on-line parity system, after research and development design, after-sale, operation and other departments for a number of consecutive months of testing, only in the recent launch.

Pan Biao said, "Jing Dong has been with when and suning easy to buy all the noisy hit the price war, but Jingdong is using their own sales accounted for a very low business to impact the core business of competitors." This time, Xun participate in "Your compensation" service merchandise covers 60 categories Tens of thousands of items, Xun take out their own sales accounted for the highest 3C products and jingdong parity. Participation in the price of goods accounted for the whole of the 90% of the entire agile 3C merchandise. Later, in the Xun purchase page will be prompted to consumers, "the goods involved in your compensation service."

Bu Guangzi said to reporters, "Your compensation" service is the ultimate goal is to Xun and Jingdong two ranked the top three of the 3C electric business enterprises, can work together to give real concessions to consumers, to the false promotion said no. However, the original intention of ' three compensation ' is not to pay, but to explain the Xun price advantage of the goods sold, as well as the confidence of lightning shipments. "Xun is the hope that through the" three compensation "service, promote more peer participation in orderly competition, so as to bring consumers a better online shopping experience. ”

Xun borrow "three compensate" set off the net to buy "hurricane action"

For Xun is facing the Beijing-east issue of the "Challenge Book", Beijing East Dare to fight it?

In "815 Beijing and Soviet false promotion", there are third-party data show that in Xun total let goods more than 30,000, the vast majority of best-selling goods below the price of Beijing and Suzhou. This time, with the "Hurricane action" to promote the Granville, Xun directly to the Beijing East issued a "expensive on the compensation" slogan, will be more products into the category of parity.

Bu Guangzi said, "genuine low price" is the industry standard. Xun called a parity system called CPI, through the daily capture of the main competitor's price, and finally make a price evaluation. And for Jingdong "expensive on compensation" of the proposed, but also xun to their own supply chain confidence embodiment, "Xun has the confidence that the commodity prices to achieve the lowest industry." ”

Pan Biao said that Xun whole category will participate in the hurricane action, Xun has been with more than 200 manufacturers to sign promotional contracts, for joint promotion. Xun prepared a value of more than billion coupons issued to netizens, the overall profit margin is expected to exceed 1 billion. Among them, mobile phones, color TV, computer and other categories have more than 50 exclusive sales models, in order to lower than the market similar products 30% prices on the market, the total stock of such products more than 100,000 units. Factory support special products up to 400, the average price is also more than 15%, such as tablets will be sold to the 199,300m wireless router unprecedented decline to 59 yuan.

Xun the confidence of the lowest commodity prices in the industry? As a subsidiary of Tencent's power company, Bu Guangzi revealed that the future of the network in the Tencent Electric business system positioning is the cost center, 3-5 years will not have a profit requirement. In addition, relying on Tencent's Xun, can save a lot of marketing and technology research and development costs, which makes Xun cost less than competitors 2%-3%. So Xun will continue the parity with the BoE. At the same time, he believes that the technical content of competition should be higher, not only to compete prices, but also to compete shopping experience, logistics and after-sales service and other soft power, which is why Xun proposed "three compensation service" reason.