Xun Jun's confession: After the big company of "prostitution"

Absrtact: Xun Jun 100,000 dollars to sell the prototype of 91 mobile phone assistant, but also sold himself to the Net dragon, and finally made 91 assistants. However, in large companies he did not fully display, and eventually came out to create a synchronous push. Here's the confession of Xun Jun: a big prostitute

Xun Jun 100,000 yuan to sell 91 mobile phone assistant embryonic form, at the same time also "sold" the net dragon, and finally made 91 assistants. However, in large companies he did not fully display, and eventually came out to create a synchronous push.

Here's the confession of Xun Jun: After the big company.

When I was a stranger in 1982, when I was in high school, I started writing code on it when everyone else was playing computer games. College entrance Examination, I would like to register for Overseas Chinese University, but a friend told me, Quanzhou has a private Yang en university, inside the students have a computer, I took the decisive examination of the university, and the computer as the first volunteer. But my college entrance examination score is not ideal, in the end I not only did not pass the examination computer, also was transfers to and the computer does not have the related accountancy profession.

What makes me more depressed is that I went to the university only to find that was fooled, there is indeed every student has a computer, but the computer is the students buy their own, not the school hair. So in order to save money to buy a computer, I the most miserable time one day to eat a bag of noodles, finally in the freshman semester to buy the first computer in life. After graduation, I entered the Xiamen one to do ERP software Taiwan company, and quickly get promoted, become the company's youngest director, management of 10 small team.

Into the net Dragon

I've always had a passion for Apple products, and I bought my first iphone in September 2007, but I found no photos or memos on my phone to copy to my computer. In order to solve these problems, I used my spare time to write a few small programs, from October onwards to the Wei Feng online, and ultimately the functions of these tools to focus on the development of a "IPhone PC Suite" tool.

This tool is very popular with netizens, by November 2007, the Light Wei Feng online will probably accumulate 200,000 users. At that time, the Net Dragon is listed in Hong Kong, Liu Jiande (Dragon Company chairman) assistant to find me, I hope I go to the net Dragon to visit, at that time also did not feed this product, so I held a play mentality went to Fuzhou. After that, the net Dragon proposed to buy 100,000 yuan price. To be able to enter a listed company from a Taiwanese company, the temptation is still very big, I think about it, finally agreed.

December 17, 2007, I officially entered the Net Dragon inauguration. At that time, the network Dragon Wireless division has not been set up, just inside the company shouted, said plans to engage in a mobile phone project, asked if anyone would like to participate, so temporarily from the program department recruit a few people. The net Dragon because just listed, the whole company appears high-spirited, the money is many, actually also did not pay much attention to the mobile phone this project, just took the investor's money, hoped to do something interesting.

Less than 3 months into the company, I led the team to release 1.0 versions of 91 assistants. In May 2008, I stopped the 1.0 version and planned to develop an entirely new version, when the user volume of the product was 600,000. The reason for stopping is once I go to stroll shopping Mall, found in shopping Mall users can enjoy a variety of services, this picture gives me inspiration. We do 91 mobile phone assistants, just to provide users with a tool, users want to change wallpaper, need to prepare their own wallpaper, we provide them with only the ability to change wallpaper. I was thinking, why can't we just provide them with the wallpaper, why can't we make the shopping Mall, so that users can experience a one-stop service in the mobile phone assistant? We can provide the content while providing the ability.

The idea now seems easy to understand, because everyone did it, but at the time it was a great innovation in product thinking, and in the process of developing a new version, Apple launched the app Store, and the product shape coincides with what I thought. By the end of August, we had released 2.0 versions of 91 Mobile assistants, which had been using this version until 2011. By September 2008, not only the iphone, all the platform's phone helper products were given to me.

Out of the net Dragon

From 2008 to the first half of 2009, 91 mobile phone assistants grew fastest, because the company never interfered with us and made decisions on our own. By the year 2009, 91 of mobile phone assistants occupy almost 90% of the domestic mobile phone helper market, the product updates very quickly, a new version of the week. But in the second half of 2009 years, the conflict between the team and the company began to intensify.

At that time, the domestic 3G photo just released, mobile internet began to hot, the company also began to intervene more in the wireless division of the work, for the future direction of development and values in fact there are some contradictions, including the team within the years accumulated contradictions also in this time gradually appear. The company executive's instructions to the project are required by the project management Department for unconditional execution, while the senior officials spend a limited amount of time in the project, and the team's autonomy is actually greatly limited.

Then the company began to consider splitting the wireless division, I thought the spin-off meant that the team would gain more autonomy, it was a good thing to talk about our project with investors everywhere, but the more late the financing, the more it felt that the Dragon had managed its way, structure, At present, all the problems will not change too much, slowly with some disappointment. On the other hand, the network dragon at that time in the consulting company to conduct a structured comb, plan to lay off staff, each department fixed layoffs 15%. I was so grumpy at the time that I refused to accept layoffs from my department.

I told the company to cut me first. At that time the mobile internet has only just begun to develop, everywhere are short, and the wireless division of the developers are our own top leader of the training, very cheap and easy to develop, these people if go to any company, may accelerate the growth of their opponents, to bring us competition.

Although the company finally did not cut my people, but the wireless division is still a large number of people began to lose. At that time, Tencent HR is outside the company to dig the net Dragon U3 people, know that wireless division also want to lay off, start a one to our employees call, direct several times the salary dug away, make me unusually tired. Also in that period of time, I received a headhunter's phone, he asked me whether I am interested in going to Beijing to see Lee Kai-fu, just I want to go to Beijing on business trip, agreed, because I was very curious about what innovation Workshop is, why Kai-fu Lee left Google to do such a thing.

Decide to start a business

I stayed in Fuzhou for nearly 3 years, only know where I live and the road near the company, the whole body and mind on the job, more than a year to know how to drive from Fuzhou back to Xiamen. I go to work every morning, 11 o'clock in the evening to return to the dormitory, basically put all the energy in the Net Dragon, and Xiamen friends are increasingly Sho Sang together. More than 2 years later, I was exhausted in the net dragon, Fuzhou did not have time to integrate, but more and more distant Xiamen.

Even in the most fierce layoffs, I did not want to leave the net Dragon. December 2009, I came to Beijing, saw Kai-Fu Lee, he invited me to enter the innovation workshop business, I told him that I left all my energy in the 91 mobile phone assistant, what I can do on the mobile internet I want to do it all over again in the Cyber Dragon, and try to do it again, let me start another project, I really don't know what to do, I can't. In addition, even if the venture, I do not want to be in Beijing, Beijing is too impetuous.

I didn't take it personally, but in the network Dragon although physical and mental exhaustion, but still did not consider is not really should go to start a business, but after returning from Beijing I soon received the telephone of Kai-Fu Lee, I went to Beijing for the second time, he agreed to stay in Xiamen, and the CAI introduced to me. In fact, and Cai see before, I did not decide to start, I do not even know who cai, back to Google Cai wins the information, just know he is the king of the webmaster, has a very legendary experience. April 2010 I experienced a round of struggle and confusion, disheartened, from the network Dragon resigned, back to Xiamen.

Back to Xiamen and Cai met several times, he and I only chat, talk about life experience, completely do not talk about work. Once he asked for my bank card account, I did not think so much between, gave him, and then soon he put 100,000 dollars to my card, no contract, not talk about business plan. Although it is only a start fund, but still be startled, incredibly someone so casually will give me money. I thought, money has been given, a tiger, seems to have to start a business, but even I do not know what to do.

Select direction

When I left the dragon, I had no idea that I would start a business and do 911 things, I also left a document for the company, which is my analysis of 91 in the next year will be facing competitors, what should be the competition strategy, there are some suggestions on products. Writing so many things, I do not know what to do, I think it would be a rest, think about the direction of the future. It was a leisurely time for me to go to the café every day. In the October 2010, I finally decided to be a mobile helper.

The reason is to do mobile phone assistant, one because I am familiar with, and second, because it is close to money. Mobile Internet is very hot, developers have to promote the demand, in the App store many applications can not rely on natural increment, need to rely on promotional means, money to clock. Southerners entrepreneurial relatively pragmatic, to big things, but also to be able to survive first.

I do not expect to be able to push this software download tool to do the same. Does piracy make it possible to go public? The more you do, the greater the risk, it is always a transition, adhere to do piracy, certainly there is no future.

At that time, there were more than 100 Android app stores in China, while iOS had only 91 mobile phone assistants, and the competition was estimated to be no more than 10. In addition, iOS is closer to the money than Android, so we choose to do iOS. At the beginning of the venture, the whole team counted me by a total of 6 people, almost all from 91 came out to follow me. In fact, at the beginning of the time we were very idealistic, want to do something different from the past 91, do not escape can also use the mobile phone assistant, the above application is all genuine, but we found that the domestic users do not buy, think, or return to reality, to the Granville front on the internet to climb some users cracked the fee software. What we thought was to step back, not to do piracy, but to provide Web links to share piracy.

But in early 2012, we had a competitor, pp phone assistant. They crack the software themselves, on their own servers, download speed and the number of software updates more than we have robbed many of our users. Having hesitated for a long time, we had to bow to reality and start doing the same thing as them. Later, Liu's words I agree, he said Lenovo has done so many years, now there are ideals, but no longer idealized.

Head-to-head

2009 91 Mobile phone assistants want to sell did not sell, to 2011 years decided to do their own, so many years 91 accumulated a lot of advantages, at least from the mobile phone dealers are using 91, I set up a strong opponent. 91 was originally for mobile phone dealers, the most important is not to users, when competitors are robbing individual users, we are for the dealer's preferences design products, because a lot of people buy iphones require dealers to help brush machines, install software, there are many distributors also through this way to make money.

We wanted to make a tool for developers to use, so that dealers in a limited time to sell mobile phones to sell faster, you can make more money, when dealers are willing to use 91 of the time, competitors will not be. So at that time 91 names are for the user, but all the features of the improvement are around the dealer. The first few dealers can rely on 91 software to make money, when all the dealers in 91, they will not make money. At that time, when consumers let them help install the software, they tend to be very impatient to say, you go home with 91 mobile phone helper.

All we need is to keep the new version of the 91 mobile phone assistant to Granville Front online, a lot of dealers will go to the technical staff to download, habits have been formed, they are difficult to change, used to 91, why to use other products? We have 3 years of time to do the function of 91 mobile phone assistants very full, A new version is almost fixed every Friday. The requirement for the new version is that there must be some new features, and there must be some bug improvements. With a complete function of a, with an incomplete function B; Wait until the new release, incomplete function B into full function A, and then launch an incomplete function B, so that users always have the desire to update.

After the synchronization push, we followed the product iteration, but there were some differences because of the situation. Because the past to do 91 almost no opponents, now there are too many opponents, sometimes inevitable to cheat, let others do not know what we can do, let others feel that we have done very bad. The first version can not be too fast, if you continue to do a complete B, may be new ideas immediately by some large companies copied.

The company was founded at the beginning, 91 days to pay attention to our trend, my past those men want to know what I will make a product, so I deliberately put smoke bombs, did some simple technology integration, looks very rotten. Later I heard from a lot of people there, they think Xun Jun do this product is too bad, did such a thing, I was in the heart of the practical, they fooled. Sure enough, slowly, they relaxed their vigilance and did not pay attention to the product we made.

At that time 91 of the advantages of the PC side, the handset side product is very bad, we first also did a PC side of the synchronous push, deliberately the product done poorly, confuse them, later in May 2011, we launched a synchronous push mobile phone version, quickly grabbed their large market. To my understanding of the net dragon, they are the system of large companies, the boss does not, the following no one will do, we are caught this six months window period, survived.

Of course, synchronous push as a start-up company, sometimes feel a dilemma, do quickly afraid of being copied, afraid of being known what we are doing, slow and difficult to develop. Competition with big companies is often full of competition, which makes us feel very laborious. We now have 90 people in the team, advertising revenue from the beginning of 2012, the second half of the profit and loss has been balanced.

But I don't really think the App store is a good model. As mentioned above, it is a shelf, but the shelf position is limited. Developers now use the App Store as the only channel, as if it were the only and original source of users, and because of this, developers are doing their best to get users from the App store without seriously thinking about where their users should come from, app The store is the entrance or exit, so it will produce the brush list. I think that entrepreneurs must return to the nature of their products, such as your application to a specific segment of the crowd, then you find a way to promote in that crowd, you do is a road radio, you go to the traffic radio advertising, not just stare at the limited list. I judged that the App store was ultimately just a download channel, like the store itself should not be a media.

What we're earning now is the developer's money for promotion, in the long run is certainly not big, originally chose this direction is because from the money near, is only a cut-in point, will not also cannot be the end point, the entrepreneurial success or the failure everybody has the different standard, but has one should everybody will not oppose, that is first must live, If you are dead, it is impossible to say that you have succeeded, of course, if you are only alive, will not be successful, so after living, there are more ways to go.