Xun "Wu Long order" behind: Electricity quotient "wrong price door" frequency refraction law blank

Http://www.aliyun.com/zixun/aggregation/5254.html "> Daily economic News (blog, microblog) reporter Xiaixiaoping from Beijing

The electricity business industry frequently appears "The Price Oolong" event, recently has the new version.

Yesterday (April 8), a person claiming to be Xun users reported to the daily economic news reporter, said that the March 26 of the sale of the special Logitech TF15 Headset (market price of 1299 yuan, snapped up the price of 759 yuan) was Xun refused shipments.

"We have complied with the agreement of the previous" Oolong order. "Xun Network public relations director said to this. According to its disclosure, in this batch of "Oolong order", Xun network based on internal investigation, the elimination of 20% of roasted seeds and nuts, and the remaining 80% of the real users have fulfilled their commitments, has been all shipments.

It is understood that as early as March 28, Xun network official Weibo issued a notice that will be in accordance with the price of consumers to perform this batch of "Oolong order", do not exclude the material is roasted seeds and nuts business "anger", and according to the current major electricity website rules, roasted seeds and nuts business and scalpers is prohibited to buy special products.

Promotional overlay leads to "Oolong"

According to the Daily economic news reporter understands that this Logitech TF15 headphones on the Xun on the price of 1999 yuan, before the Xun for this headset launched a single stand minus 700 yuan of preferential activities, so its actual price is 1299 yuan. Reporters through the search for other electric website found that the headset in Jingdong mall price of 1399 Yuan, some Taobao store prices are also concentrated in the 1300 yuan ~1400 yuan.

On the evening of March 26, Xun South China station launched the "Dark Black" store, the 1999-yuan Logitech TF15 Headset Price was mistakenly marked 1495 yuan staff, while retaining the next single reduction of 700 yuan discount activities, so from the same day 7 o'clock to 11 points, There are hundreds of consumers in the Xun net below the cost price of 795 yuan successfully orders.

Xun network insiders revealed that the earliest found "abnormal" price is the product manager, the manager found that in the price reduction, there is no cancellation coupons, resulting in two promotional overlay results.

It is understood that the Xun network backstage there are two systems, one is the promotion of price adjustment system, a coupon system, theoretically, in the promotion of price to a certain extent, is not allowed to use coupons, and due to the system of the bug caused by the two systems superimposed. Xun network insiders revealed that the error, the internal immediately convened an emergency meeting, the final decision to perform this batch of "Oolong order", this error also led to the loss of hundreds of thousands of yuan.

March 28, Xun network in its official microblog issued a notice, due to staff operation errors, there are hundreds of users at a price below the cost, the successful purchase to the actual price of 1299 yuan Logitech TF15 headphones, will be in accordance with the price of consumers to fulfill this batch of "Oolong order." However, there are users or "no timely delivery" for the Xun network to make a complaint.

"For this part of the order, we need to confirm the normal user status before we can arrange shipments." "said the public relations director, found that the price error, the need for the order to be checked, the elimination of roasted seeds and nuts business, this is the beginning of the manufacturers complain why do not give them the reasons for shipments, but the next single but failed to receive timely goods consumers apologize.

There are no such laws and regulations

In recent years, due to the wrong price and led to a dispute between the electric business enterprise and consumers, is not uncommon. Just before, Amazon, Jingdong and when the site has been the wrong price of the "Black Dragon" incident. Why "Oolong orders" in the electric business industry repeatedly appeared, but still difficult to find "the right remedy" solution?

An electric business enterprise technical director to "Daily economic news" Reporter said that in the electric business industry, because of the supply chain price changes, it is difficult to rely on the system to automatically adjust the price of online goods, often rely on manual completion, and manual operation on the increase in the probability of error. The reason for the price adjustment of the electric business website is manifold, may be the upstream supplier price changes, but also may be the procurement of different procurement channels caused by different price differences brought about by the adjustment, but also may be with the inventory, seasonal changes, competitor price changes, to make temporary adjustments, so the system is difficult to unify the judgment, Must rely on artificial means to intervene, and manual intervention will inevitably bring about the chance of error, resulting in the electronic business site often appear "Wu Longmen."

Cao Yuping, a senior Internet expert, points out that the "price Oolong" incident, most of the electronic commerce site, will take the practice of direct cancellation of orders, but this is obviously harmful to consumers, but also the electric Chamber of Commerce to try to communicate with consumers, through the payment of a certain amount of compensation, to negotiate with consumers to cancel the price of the wrong order , there are also sites like the Xun network, the choice from the expense of the wrong price to fulfill the order.

As of now, there is no law and regulation specifically for this kind of electronic commerce dispute. The related disputes can only be solved according to the contents of the contract law.

Hu Yihua, a full-time practising lawyer at Beijing Hanliang law firm, said the contract law stipulates that if there is a major misunderstanding or manifestly unfair to the contract, the party has the right to request the cancellation of the contract, which also caused some businesses to use low prices to attract eyeballs, and then to the shortage of goods to cancel the contract, in disguise to achieve marketing purposes. Hu Yihua also said that with the advent of online shopping, many of the disputes with the network is increasing, but the relevant laws and regulations are relatively lagging behind, many aspects are still blank zone, "management and regulatory efforts, if not improved, it is difficult to ensure that this situation will not happen again." The