Ya-ya Journey: A day-trip to create a high purchase frequency tourism products

Ya-Ya Journey co-founder and COO Zheng Lei said Day trip, people will always think of the bus stop on the psoriasis "type of advertising, forced shopping, dumping, arbitrary charges and other phenomena has been the domestic day tour market urgently to solve the problem." And just on the line of the Ya-Ya Journey (yylvtu.com) focused on one day tour, hotel and air ticket product booking service, in the hope that through the brand and user experience to standardize the market, and become the industry leader. In the past, the industry's concept of day-trips was early and late. For example, a tourist, whether it is a business trip or a simple tour, in a city experience day trips, the general situation is 6:30 A.M. travel agent staff to the hotel to pick up the evening, sent back to the hotel, less than 12 hours. We redefined the day-trips. "The joint founder and COO Zheng Lei of the Lamma Journey said in an interview with the investment community/Sprout Newseed. In his view, the industry's existing day-trips is more like an hour tour. The Ya-Ya journey will be a day trip product according to often divided into three large chunks, respectively: The Daily round-trip hours (12 hours), deep Tour (24 hours) and 400 km around the surrounding area, including one night day of Stay + (36 hours). At present, the Ya-Ya journey has been for domestic Beijing, Shanghai, Shenzhen, Qingdao, Dalian, Chengdu and other 6 cities launched a short trip plan, about 20,000 quality contract hotels and more than 3,000 tourist routes. The future of the Ya-ya trip is planned to expand to hundreds of cities and even to cover every city in China, the route is expected to reach tens of thousands of. However, in the next few months, the Ya-Ya journey will be extended on a seasonal basis. For example, in the next season, those cities are suitable for tourism, to focus on expanding those cities. Public week, compared to long-distance travel and outbound travel each tourist average contribution 1000 yuan profit, day trip may only 10 yuan. The low price of day trips, the profit margin is not a lot of traditional offline travel agencies and online travel giants are unwilling to engage in the reasons. However, in Zheng Lei's view, the demand for this market is huge, he gave the data: only in east China each month there are 30 million of short distance travel demand. China Tourism Research Institute's statistical report also shows that China's more than 3 billion visitors per year, the 1-3-day peripheral short journey accounted for more than 70%, of which more than half of the weekend travel. In fact, 1-3 days of short-term travel, customer unit price between 100 to 300 dollars of visitors can be counted as the potential users of the Ya-ya trip. Everyone is saying that a person's life should go through two things: one said walk on the trip and a desperate love. As a matter of fact, it's only a day trip that can really be done. Long-distance travel, generally need to do a long time planning, for ordinary office workers, the cost of travel costs can bear, there are no holidays and other factors need serious thinking. In addition, compared to long-distance and outbound travel, day-trips is a very high frequency of purchase of the subdivision area. The cost of hundreds of dollars per time, most people can afford. Zheng Lei says, in a sense, what the Ya-Ya journey does is to protect a city.City's image. "If a tourist is playing in a city for a day and the result is a bad experience, his poor impression of the city is fixed," he said. At present, the services provided by the Lamma journey mainly involve booking links. In the future, it will also be the introduction and community services, that is, usually said UGC. In Zheng Lei's view, these all need time to accumulate. According to Zheng Lei, the initial operation of the Ya-Ya journey was mainly financed by several partners, and there was no financing plan for the time being. Now talk about financing is not appropriate, the YA-Ya journey in product construction is still far from the goal we have in mind. Zheng Lei said, now suddenly VC give me 20 million dollars, we do not know how to spend, I think this time has not yet arrived. However, Zheng Lei added, we do not reject investors to negotiate with us. ”