(Zhou Ningning) Traditional marketing theory requires enterprises to develop marketing strategy around 4P, and to carry out marketing activities. However, with the development of the economy, the marketing environment has changed a lot. On the one hand, it is the homogeneity of the product increasingly enhanced, on the other hand, consumer personalization, diversification is growing, so the American marketing scholar Lauteming in the 90 's famous 4C theory, namely customer (consumer), costs (cost), convenience (convenience) and communication ( Communication). With the advent of precision marketing era, as one of the precision marketing platform for Yahoo search marketing is also quickly favored by many enterprises. Yahoo 2007 in the adjustment of the search engine technology, Yahoo in the recent market action is also particularly interesting: following the March release of the real name of the network Upgrade Products Business window, and grandly held a 07-year strategic Conference, launched a new search marketing strategy, To comprehensive search marketing services to meet the high school low-end different enterprise customer search marketing needs. At the same time, in the 2007 search engine focus on the commercial flow of the market background, September 1, 2007, Yahoo Direct products will be officially online. Yahoo directly based on Yahoo platform, can be on the Yahoo home page, Alibaba Chinese station, Taobao, Yahoo assistants and other platforms show. And with partners Word-of-mouth network of total traffic integration, to create a comprehensive yahoo in the business flow advantage, so that Yahoo deserved to become the highest domestic commercial traffic search engine. The entire search and precision marketing operation permeates every part of the consumer's life. In "2007 China Precision Marketing Summit Forum", which Yahoo as the search marketing industry representative manufacturers also won TOP10.
The image below is "precision marketing, Midas touch"-Site of China Yahoo Search Marketing Forum:
1. December 12, 2007 afternoon Guangzhou China Hotel Marketing Conference site
2.360 degree Marketing
3. The General Assembly of Yahoo Search marketing division, Sales operations Director: Shoshi Silvia Xiao
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