Yahoo and Offerpal cooperate to challenge Facebook revenue

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Tomorrow, Yahoo will announce its deal with Offerpal. Offerpal will allow marketers to purchase virtual currencies for their potential customers.

The deal can be seen as a reminder of Facebook.

This May, Yahoo took advantage of Facebook's new round of restrictions on social game viruses (ending its partnership with Zynga) by bringing its most popular game Farmville to Yahoo.

And then there's tomorrow's move.

"This partnership with Yahoo is designed to benefit from social gaming on the Yahoo app platform, giving application developers a 30% of credit that can be levied on Facebook and Facebook," said a Offerpal spokesperson. Another alternative to taxes. "

Yahoo still has a long way to go if it is to really become a viable alternative platform for gaming manufacturers other than Facebook. The platform's game space isn't up to Facebook's size, and while Facebook is limiting the number of emails that game makers can send to users, it's undeniable that Facebook still has a good place on the internet where a game is easiest to "spread" quickly.

The real threat to Facebook as a future social-game giant will come from the lack of enthusiasm of its chief executive, Mark Zuckerberg, for Facebook games, according to the author of the game-making company and people familiar with Facebook investors.